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9.9 Brands & Beyond Sale with Free Shipping Are Here to Excite Malaysian Shoppers

By
Tan Heng Hong
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With deals from thousands of brands and sellers, free shipping vouchers, two-day Mega Show, thrilling membership benefits and sampling programs, Lazada’s 9.9 Shopping Festival goes beyond in engaging customers

5 September 2022, Kuala Lumpur – Kickstarting a series of sale bonanzas in the second half of the year, Lazada Malaysia will be hosting its annual 9.9 Brands & Beyond Sale between 9 to 11 September 2022. Shoppers can keep their eyes peeled for deals and promotions from thousands of participating brands and sellers, and get more bang for their buck with the LazMall Store Membership Programme and Try & Buy feature, and everyone’s favourite *Free Shipping vouchers. Not only that, consumers can also look forward to purchasing Malaysian-made products from homegrown SME sellers during the 9.9 sale to contribute to the efforts of Sapot Lokal x Kempen Beli Barangan Malaysia (KBBM) in accelerating the growth of the local economy.

With the LazMall Store Membership, shoppers will be able to obtain attractive points upon sign-up and gain access to exclusive members vouchers for greater savings with participating brands. For consumers who wish to test out products before they commit to purchasing a full-sized one, they can head to the Try & Buy feature to purchase trial products from as low as RM0.30. Should they wish to purchase the products in full-size upon trying them out, shoppers will then be able to enjoy additional discounts* from the brands

“Lazada is constantly finding new ways to delight our customers with fun and experiential activities for an immersive shopping experience. With the strong partnerships we have with our brands and sellers, we are going above and beyond this 9.9 in curating attractive promotions and shopping programmes for Malaysian shoppers, while keeping the experience fun and entertaining with our Mega Show. I’m excited to celebrate another edition of our 9.9 shopping festival while accelerating and fuelling the growth of our brand partners and sellers,” shared Chenxi Zhou, Chief Business Officer, Lazada Malaysia.

Lazada Belanja You Free Shipping Voucher: Collect and redeem with no minimum spend*

During 9.9. Sale, each customers can collect up to 10 Free Shipping vouchers that will be released and replenished daily. Collect and redeem Free Shipping special vouchers with no minimum spend* that are available only on Saturday and during 9.9 Sale.

On top of that, on days and campaigns other than the above, shoppers can get RM5 Free Shipping vouchers with RM8 minimum spend* that will also be replenished daily, allowing more customers to enjoy it.

Moreover, Lazada will belanja you extra as the Free Shipping Voucher is stackable with other vouchers and promo. Hurry up, collect the Free Shipping vouchers through Lucky Egg, Lazzie Hunt, by signing up for Voucher Club, or simply go to the Free Shipping Page by clicking on the icon on the Lazada app homepage.

LazCoins: Up to 80% Coins Cashback Rewards

Make every Ringgit count – the more you shop, the more you can earn LazCoins cashback rewards. During the sale from 9 to 11 September, loyal Lazada shoppers can get up to 80% LazCoins cashback rewards* with no minimum spending*. On top of that, the first 99 successful payments from 12AM to 2AM daily between 9 to 11 September will be entitled to receive 999 LazCoins cashback rewards* with minimum spending of RM99.

Lazada will also fuel the excitement further in the lead-up to the sale by rewarding up to 15% LazCoins cashback rewards* to Lazada customers when they check out between 26 August to 8 September, with no minimum spend.

Chup Dulu: Place a 10% deposit to reserve the best deals

Kickstarting the 9.9 Sale, Lazada’s pre-sale feature, Chup Dulu, makes its return to offer buyers with exclusive product sets and highly discounted items from renowned brands. Shoppers will just have to place a non-refundable 10% deposit from now till 8 September and check out the remaining amount on 9 September from 2AM onwards, and items will be shipped out upon full payment.

 Lazada Experts & Beyond 9.9 Two-Day Mega Show

Upping its ante, Lazada returns with its two-day mega show for 9.9 on 8 and 9 September. At 9PM on 8 September, the public can tune in to the Lazada Experts & Beyond 9.9 Mega Show on LazLive and Lazada’s official YouTube, Instagram, Twitter, Facebook, and Tiktok pages to catch celebrities in action, such as Nabila Razali, Nora Danish, Naim Daniel, Syafiq Aiman as well as the LazLive+ experts – celebrity chef Sherson Lian, fitness master Jordan Yeoh, gaming champion Jaasuzuran, and well-loved female pop group Dolla.

The stars will be spilt into ‘Team Pink’ and ‘Team Blue’ to go head-to-head during the show alongside 4 LazLive+ experts whilst they take on specific challenges presented by the experts. Moreover, viewers will also get a chance to win attractive prizes such as up to RM80,000 worth of LazCoins, up to RM10K worth of prizes, and RM40,000 Lazada and brand vouchers.

On 9 September at 9PM, the LazLive+ Beauty expert, Tasnim Shah will be taking the lead for the Lazada Style 9.9 Showdown alongside other fashionistas like Phei Yong, Sarah Suhairi, Kid Inn, and Fashion Boy MJ. Lucky viewers will win home complimentary Dyson products* by just staying tuned to the 9.9 show!

Exclusive 9.9 Digital Out-Of-Home (DOOH) at Resorts World Genting

Continuing the close-knit partnership with Resorts World Genting, Lazada brings to its consumers an immersive 9.9 shopping experience through an exclusive Digital Out-Of-Home (DOOH) at the Sky Avenue, Resorts World Genting. Shoppers can board the virtual beauty train with our Lazada 9.9 brand ambassador, Nora Danish, and be teleported to the online shopping world, where glamming up for your next trip at Resorts World Genting is just a click away.

Crazy Brand Mega Offers & Big Brand Surprise: Exciting discounts from your favourite brands

This 9.9, LazMall, Lazada’s authenticity-guaranteed brand destination, continues to bring in the most attractive Crazy Brand Mega Offers with up to 80% off between 12AM to 2AM on 9 September. Users can also collect up to nine million RM10 brand vouchers without minimum spending, which will be released daily between 9 to 11 September for all LazMall buyers from 12PM to 2PM. If you miss the midnight discount galore, you can still stay tuned to the Brand Mega Offers that happen throughout the day on 9 to 11 September, where you can enjoy discounts of up to 50% off from your favourite LazMall brands.

Lazada Bonus: RM9 off for every RM99 purchase*

From 9 to 11 September, shoppers checking out products bearing the Lazada Bonus badge will be given a discount of RM9 for every RM99 spent. The best part of Lazada Bonus is that shoppers can stack it with other vouchers to maximize savings, allowing shoppers to buy more and pay less.

Lazada Wallet: Top Up and Win up to RM1,999

From 5 to 11 September, shoppers can top up a minimum of RM50 to their Lazada Wallet for seamless checkout during the sale, while standing a chance to win up to RM1,999 via its Balloon Blast Top Up page. Furthermore, from 9 to 11 September, Lazada customers who check out using Touch ‘n Go eWallet will receive RM5 off their total purchase amount with RM50 minimum spending.

Crazy Flash Sale: Bigger discounts for massive savings with Surprise Box, Brand Clearance & LazExtra

Starting from 9 to 11 September, Lazada fuels up the discounts to 90% off under its Crazy Flash Sale. Surprise Boxes encapsulating items from fashion, beauty, and more will also be up for grabs at 10AM, 2PM, and 6PM on 9 September. Moreover, shoppers can enjoy further savings of up to 70% off through LazExtra and Brand Clearance.

 Lazzie Hunt: Win Kaw Kaw rewards worth up to RM3,000,000

From 4 to 18 September, shoppers will have the opportunity to complete daily missions under Lazzie Hunt by collecting special Lazzies in a variety of ways, including scanning QR codes on your Lazada parcels, at participating brands’ outlets across the country. These Lazzies can then be redeemed for attractive rewards, including Wallet Rebate, LazCoins, Free Shipping voucher, Lazada Bonus, and branded prizes sponsored by notable brands, like Dibea, Tineco, Gintell, Fitness Concept, ILIFE, and more.

For more information on the Lazada 9.9 Brands & Beyond Sale, please visit https://www.lazada.com.my/99-big-brands-sale or download the Lazada mobile app on the App Store, Google Play Store, or HUAWEI AppGallery.

 

148% Boost in Affiliate Sales for Local Prepaid Sellers on Shopee

By
Tan Heng Hong
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Malaysians help local sellers to drive tangible results with Shopee Affiliate Programme

KUALA LUMPUR, 5 SEPTEMBER 2022 – The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.

Shopee witnessed a 148% year-on-year boost in local telco prepaid cards sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.

According to Shopee, this trend aligns with market data towards an increase in millennial spending and telecommunication penetration rate. Users have become much more tech-savvy and are actively seeking services that suit their increasingly digital lifestyle, from how they reload mobile prepaid to how they pay their bills. This reflects the need for users to source more affordable and convenient alternatives in the market.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia, shared that telco prepaid cards are popular among Shopee Affiliates to promote and for industry players to keep ahead with more promotional activities. With many new channels evolving and affiliates thriving on their knowledge and influence over niche audiences, they have become an important channel to drive sales and awareness for sellers on Shopee.

“We want to open up more opportunities for affiliates to earn a side income by optimizing their social media following while increasing sellers’ online sales. As the market continues to grow, the programme’s benefits are more apparent to sellers of all sizes, and we can expect to see more involvement of Shopee Affiliates in the coming years,” added Pan.

Shopee strives to empower affiliates to showcase their creativity and build authentic connections while helping local sellers grow their social presence and drive tangible results.

The Shopee Affiliate Programme is a free initiative for affiliates to earn cash incentives for every completed order via their personalized link. The programme currently serves as a means for non-Shopee shop owners to earn additional income from their social media followings.

For more information on the Shopee Affiliate Programme, visit https://affiliate.shopee.com.my/.

When K-wave comes to MILO

By
Tan Heng Hong
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Nestle Malaysia has always being creative in its approaches to encourage more Malaysians to drink the goodness of MILO. The company has lately embraced the power of K-pop with the appointment of Korean actor Park Seo-Joon as ‘an energetic friend of MILO’. His image now graces MILO products. You won’t go wrong seeking a little help from your Korean superstars.

Click here to buy on Shopee Malaysia.

Join Datuk Rashid Sidek to Bravely Step Forward with the Energising New MILO® HI-FIBRE!

By
Tan Heng Hong
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Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad (top row, third from left), Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad (top row, fourth from left) and other Nestlé business leaders are joined by MILO® Field Promotion Officers, fondly known as Abang MILO® (bottom row), at the launch of #MalaysiaBolehBersamaMILO.

Badminton legend Datuk Rashid Sidek’s active lifestyle and passion is being fueled by the new MILO® HI-FIBRE which is high in fibre and with the great MILO® taste for all to enjoy

Kuala Lumpur, August 17, 2022 – Datuk Rashid Sidek joins forces with MILO® on a mission to energise Malaysians to bravely step forward with the new MILO® HI-FIBRE. Having made the nation proud with his numerous accomplishments in a decades-spanning career as Malaysia’s legendary badminton player, Datuk Rashid Sidek is now taking another brave step forward to continue championing an active lifestyle with the nutrition and energy of the new MILO® HI-FIBRE as his MILO® of choice that fuels the next chapter of his life.

MILO® HI-FIBRE is a new addition to the growing range of MILO® products with additional nutritional benefits of high fibre content, while maintaining the goodness of Malaysia’s favourite blend of malt barley, milk and cocoa with essential vitamins and minerals. Each serving (30g) of MILO® HI-FIBRE contains 3.7g of fibre, which fulfills 12% of daily fibre needs[1]. Dietary fibre is a critical component of a wholesome, balanced diet to maintain digestive function. Additionally, this new product contains only about half a teaspoon of sugar (sucrose)[2] per serving, suitable for those who seek less sugar options in their diet. Even with this combination, Malaysians will be able to appreciate the iconic MILO® taste that they love.

Datuk Rashid Sidek in action at the launch of MILO Hi-Fibre, flanked by Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad (left) and Catherine Yap, Consumer Marketing Manager – MILO®️Business Unit, Nestlé (Malaysia) Berhad (right).

“Having grown up on MILO®, I am pleased that MILO® too has evolved with me to meet my needs as an adult today. MILO® HI-FIBRE gives me the energy to carry out my daily activities. On top of staying active with my family, I keep my days busy coaching young badminton players and passing onto them the skills and values that I learned from my time as a competitive player. It is such a good fit with my lifestyle, not to mention its high fibre content that helps me maintain good nutrition and the great chocolatey MILO® taste that is less sweet just to my liking,” said Datuk Rashid Sidek.

Sharing the excitement over Datuk Rashid Sidek’s ambassadorship on MILO® HI-FIBRE, Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad remarked, “A badminton legend who is also a hero of the rakyat, Datuk Rashid Sidek embodies the spirit and values of a MILO® champion, one who keeps going no matter the odds and whose courage has shot him to great heights. We are proud to welcome Datuk Rashid Sidek to team MILO® and together, we wish to inspire other Malaysians to bravely step forward with the energy of MILO® HI-FIBRE and take on challenges with confidence.”

Ng added, “We are delighted to introduce MILO® HI-FIBRE as part of our ongoing commitment to our brand purpose by innovating nutritious offerings to meet the evolving consumer needs, tastes and preferences. Being active with good nutrition is essential, particularly to adults. With MILO® HI-FIBRE, we want to help further meet their daily nutritional needs with the great MILO® taste that they love for them to win in their busy days and active lifestyles.”

MILO® HI-FIBRE also meets the Healthier Choice Logo criteria outlined by the Ministry of Health Malaysia. It is lower in total sugars and fat, while higher in fibre compared to other products without the Healthier Choice logo in the same malted powder drink category.

Available in two formats – 900g soft pouch packs and 30g stick packs (a packet of 12 stick packs) – MILO® HI-FIBRE can be purchased at stores near you or online via your preferred e-commerce sites. To discover the goodness of MILO® HI-FIBRE, go to https://www.milo.com.my/milo-hi-fibre.

Malaysia Boleh Bersama MILO®! Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad (standing on the podium, left) waves the Jalur Gemilang at the launch of #MalaysiaBolehBersamaMILO together with Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad (standing on the podium, right).

[1] Based on 30g of fibre per day. Recommended Nutrient Intakes for Malaysia 2017 recommends 20-30g fibre per day.

[2] 2.9g sucrose per serving, 1 teaspoon = 5g. MyHealth website, Ministry of Health Malaysia.

Click here to buy on Shopee Malaysia.

‘SAPPE’ joins forces with ‘WORKPOINT’ to set up ‘WOPE’ Creating ‘Eatertainment’ marketing through innovative food & drinks Building on combined expertise, expanding consumer base

By
Tan Heng Hong
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29 August 2022 – “Sappe Public Company Limited” has entered into a cooperation with Workpoint Entertainment (WORK) to set up “WOPE” to leverage the potentials of being the market leader for functional drinks and the leader in the field of media/entertainment in Thailand in preparation to penetrate the food and beverage market to support the trend of the new generation following the successful launch of ‘Kru Pensri’ chewy candy in two flavors last year, and to get ready to expand the product line and launching new products in Q4/2022. This is SAPPE’s new partner that will help to further strengthen SAPPE along with its existing partners around the world to showcase the refreshing new marketing approach in the form of “Eatertainment” through Workpoint’s delivery of entertainment through SAPPE’s innovative products that will rely on the use of each party’ unique expertise to build on and expand the customer base.

Ms Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), revealed that on August 10, 2022, SAPPE’s Board of Directors has approved Sappe Holding (Thailand) Co., Ltd., a SAPPE subsidiary, to join in a business alliance with Thai Broadcasting Company Limited (THB), which is a subsidiary of Workpoint Entertainment Public Company Limited (WORK) in a joint venture company named WOPE Company Limited that will develop, produce, market and distribute food and beverage products through innovation and communication that speaks directly to consumers, with Sappe Holding taking a 60-percent stake in WOPE, financed by the Company’s internal cash flow, and THB holding the remaining 40 percent stake, representing a total investment of 50 million baht.

Mr. Dhanasak Hoonarak, Member of the Executive Committee and Chief Business Development Officer (CBO) of Workpoint Entertainment Public Company Limited,stated, “The success of Kru Pensri chewy candy that we tested in the market last year was the first time for Workpoint to apply the strength of our ‘Character Assets’ in the form of Kru Pensri, which is a character from the ‘Hok Chark Krab – Jarn’ sitcom as broadcast on Workpoint 23 channel to expand into a new line of business, such as in candies. This has allowed us to recognize the business opportunities that we can expand into in the food and beverage market. And as a result, we are investing in WOPE to expand the creativity of both organizations to make the venture even more fun and entertaining, so much so that we are planning to release the first new products under WOPE in the fourth quarter of this year.

“Workpoint’s strong suit is that we have good media programming and communication channels that covers all platforms, both offline and online, that can access people of all genders and ages nationwide. At the same time, SAPPE specializes in producing innovative and quality products that are responsive to customers’ demand. With the potential capability of both companies with expertise in different areas, I believe that this cooperation will result in the creation of new products that will excite the consumers more than ever.”

Mr. Adisak Ruckariyaphong, Vice Chairman and Chairman of the Executive Committee of SAPPE, said that SAPPE, operating under the framework of WOPE, will take charge of product innovation throughout the supply chain in order to arrive at unique and differentiated products and to deliver these to customers both domestically and in CLMV countries. In the future, it is possible to expand the customer base to SAPPE customers in other countries if any of the products can meet the demand in those countries. On the other side of the equation, Workpoint will be in charge of communication and marketing to reach the customer groups and boost the interest in the products through various communication tools in Workpoint’s arsenal. This is considered to be a scaling up on combined expertise and to learn from each other.

“We try to build on the assets of Workpoint, especially the characters that are already well known, such as Kru Pensri, to be used as communication tools for the products, or the products may incorporate the creative ideas originating from Workpoint as well. It is also possible to utilize actors associated with Workpoint to create entertaining gaiety, to add colors to the products to increase the entertainment value for customers. This is a new form of marketing communication that we call ‘Eatertainment’ that allows customers to enjoy Workpoint entertainment through high quality and innovative products created by SAPPE.”

SAPPE CEO further added, “The overview of the food and beverage market in the country this year may not see growth as much as we have expected, even though strict measures restricting travels have been relaxed, the problems with inflation still remain that can directly impact consumer behavior that could result in a decline. Nonetheless, this exciting cooperation will help to add new product groups that are differentiated from the original product groups. This will help to create a novelty to the market and also to expand the portfolio of products in the country. The sales target for next year (2023), taking into account this collaboration, is 200 million baht from Kru Pensri candy group that is already in the market, plus two new product groups that will be released at the end of this year and early next year.

“Pursuing high potential business partnerships is one of the innovative strategies that we have always been working on, and the strength of the quality business partners that we have around the world have allowed us to continue to grow rapidly despite challenging situations. This collaboration with Workpoint will help to elevate the strength of both partners to the next level. The SAPPE team is always proud when a new business partner comes on board and join us to create great products together. This is especially significant when we have the opportunity to join hands with a talented team from outside of the food and beverage industry, whom we have always admired for their brilliant ideas and creativity,” Ms. Piyajit said.

Djournal Coffee launches Nusa Rasa Oat Series

By
Tan Heng Hong
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Djournal Coffee and Swara Gembira have collaborated to launch Nusa Rasa Oat Series inspired by the colours of the fabric of Indonesia such as green, purple, green and white. The series was launched to celebrate the 77th Independence Day of Indonesia. Swara Gembira is the youthful force reviving traditional Indonesian arts.

Nusa Rasa Oat Series comprises Kakao Oatmilk, Ubi Ungu Oat Latte, Pandan Batavia Oat Latte, Klepon Oat Macchiato etc.

The partnership cleverly localises the flavours using local ingredients based on the colours of Indonesian fabric and combines the ingredients with oat milk.

 

 

Predator energy drink lands in Cambodia

By
Tan Heng Hong
-

Monster Energy launched Predator energy drink in Cambodia in July 2022 with plans to introduce the Predator brand in other APAC countries in the second half of 2022, according to the company’s Q2 2022 result earnings call. The company continued its national rollout of Predator in Vietnam and India in June 2022.

The plan is to expand Predator energy drink into countries like Thailand, Malaysia and Myanmar. Predator is an affordable energy drink brand that embraces the conquering spirit.

Sun Life Malaysia Offers Complimentary Blood Glucose Screening In Fight Against Diabetes

By
Tan Heng Hong
-

Sun Life Malaysia Continues Its Mission to Champion Diabetes Prevention, Emphasises on the Importance of Early Detection

Kuala Lumpur, Malaysia – 1 September 2022 – Sun Life Malaysia, a life insurance and family takaful provider, is bringing back its ‘Brighter Health Blood Glucose Screening Programme’ for the third year to provide complimentary blood glucose screenings to Malaysians from now until end November 2022.

Malaysians can just walk into any of the participating 160 Health Lane Family Pharmacy and 44 AM PM Pharmacy outlets nationwide and receive a blood glucose screening at no cost.

The Programme is part of Sun Life Malaysia’s efforts to raise awareness on the importance of early detection as an important first step towards diabetes prevention. The simple act of getting your finger pricked to check the blood glucose level can be an effective way to detect early signs of disease and helps avoid further health complications such as kidney failure, eyes diseases and even cardiovascular issues.

Diabetes has been one of the major public health concerns in Malaysia. According to the Institute for Public Health (IPH), by 2025, diabetes is expected to affect 7 million Malaysian adults aged 18 and older – that is almost 1 in 5 Malaysians. 

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia said, “Diabetes is an invisible killer. Though it is not a leading cause of death in Malaysia, diabetes complications can impair the quality of life, and obscure the treatment of other health problems including COVID-19. Diabetes prevention is a global advocacy for Sun Life. Over the years, we have launched various community outreach initiatives to educate and support Malaysians to take early preventive steps against type 2 diabetes and to financially help those living with type 1 diabetes.”

“As a brand championing healthier lives, we introduced the ‘Brighter Health Blood Glucose Screening Programme’, in 2019, to provide a convenient channel for people to check their blood glucose and to identify the risks early. The findings from our second instalment in 2021 showed that 39% of participants were not aware that they have higher-than-normal blood glucose readings. We also found out that over 50% of those aged above 41 years had higher than normal blood glucose levels which underscores the importance of screening for early detection especially among the high-risk group,” Lew added.

This year, besides AM PM Pharmacy and Health Lane Family Pharmacy, other supporting partners for the Programme are Walnut Wellness, Roche Malaysia and MOG Eyewear Malaysia. Through the 45 participating MOG Eyewear outlets nationwide, Malaysians can obtain a complimentary eye health assessment which include a diabetic retinopathy screening and eye profile consultation. Most people are not aware that diabetic complications can lead to detrimental eye diseases which could affect vision quality.  

“At Sun Life Malaysia, we understand that the fight against diabetes requires collective efforts from the government, organisations, and individuals.  We hope our Brighter Health Blood Glucose Screening Programme will drive continued conversations on this disease, and more importantly, promote sustained behavioural changes to prevent diabetes. So, join us to fight against diabetes and share the information with your family and friends.  Most importantly, do get your finger pricked today,” Lew concluded. 

For more information, please visit www.sunlifemalaysia.com or follow Sun Life Malaysia’s social media pages. 

Goodbye Harmful Pollutants, Hello Cleaner Healthier Air

By
Tan Heng Hong
-

Just because you can’t see something, doesn’t mean it isn’t there!

KUALA LUMPUR, 1 September 2022 – Braving through the endemic phase and with the growing concern of Covid-19 hike cases, it is crucial to safeguard the air quality of your home and office. We should not let our guards down when it comes to providing the safest living environment for our families.

According to the American Environmental Protection Agency’s (EPA) Reports on Environment (ROE), indoor air is 2-5 times more polluted than outdoor air and is among the top 5 environmental risks to public health. This is partly because indoor air is not circulated as often as outdoor air, allowing many airborne pollutants such as dust, pet fur, pollen, dust mites and other biological viruses and bacteria to continue thriving indoors.

Among other air pollutants are asbestos – used in insulation for pipes, floor tiles and building materials, carbon monoxide – found in kerosene lamps and gas heaters, pesticides – often used at home to rid insects and other pests, second-hand smoke – caused by cigarettes, and volatile organic compounds – such as paints, wood preservatives, aerosol sprays, air fresheners and even disinfectants.

To rid indoor air of all sorts of harmful pollutants that cannot be detected with the naked eye, an air purifier is the best solution for the problem. Air purifiers have long been proven to refresh stale air and immensely improve poor air quality indoors. They have also been known to minimise health issues caused by pollutants such as respiratory infections, asthma and even irritation of the eyes, nose and throat. Poor air quality can also cause headaches, fatigue or even skin rash due to allergies to certain pollutants.

In fact, air purifiers have been a popular addition to indoor living spaces thanks to the many benefits they bring. Even before the Covid-19 pandemic, air purifiers had been helping many Malaysians improve the air quality in their homes. Aside from improving overall health and wellbeing, air purifiers also remove mould from the air, eliminate pollen from indoor or outdoor plants, neutralise unpleasant odours and improve overall sleep quality. They are also known to filter pollutants that cannot be removed via normal everyday cleaning.

In a tech report which studied Malaysia’s Air Purifiers Market growth, it found that Malaysia’s air purifier market was valued at more than USD68 million in 2020 and is anticipated to grow at a rate of 5.41% in the forecast period 2022-2026*. This is a testament that owning an air purifier is essential and there is a growing importance in choosing the right one for your daily needs.

One of the leading air purifiers in the Malaysian market that has proven to rid and inactivate 99.999% of pollutants belongs to the Coway brands. Among the more sought-after ones are the Lombok III and Storm air purifiers that have been cleaning the air in many homes to date. What makes these air purifiers so unique and effective is the double HEPA filter, the gold standard filter that has proven to inactivate 99.999% of harmful viruses, including the highly contagious Covid-19 Omicron variant as well as the Human Coronavirus.

Recently, Coway also launched a brand-new technologically advanced smart air purifier – Noble. Complete with a world-class award-winning design, the Noble air purifier is a must-have in every indoor space. Apart from looking sleek and classy, it can significantly improve air quality and overall health.

This is accomplished with the five different filter types that come complete with an added UVC sterilisation to make up the unique 6-step filtration system built within the Noble air purifier. This unique design provides a constant flow of extra pure and clean air.

How does it work? The first step is the 4D Pre-filter that is responsible for removing large dust particles, hair and pet hair. The second is the Smoke Filter that removes harmful gases such as Nitrogen Dioxide (NO2) while the third step reduces dog and cat allergens and also dust mites with the Allergen Filter. Step 4 comprises the Deodorisation Filter that eliminates bad odour and harmful gases. Then comes step 5, where the 4D Double HEPA Filter is all geared up to inactivate up to 99.999% of viruses including the Covid-19 Omicron variant, Influenza A (H1N1) and Human Coronavirus. Finally, the UVC Sterilisation inactivates up to 99.9% of bacteria such as E.Coli.

This chic looking air purifier also features the first-of-its-kind 4D filter that provides 360° purification, specially designed to capture, clean and circulate air from every direction. The Noble air purifier also incorporates the latest smart technologies by alerting users of real-time air quality at a glance. The LED indicator lights up at the top of the purifier to notify users with four different colours to indicate current indoor air pollution levels. It will light up in blue for good, green for normal, yellow for poor and red for bad.

It also comes with dust, light and gas sensors along with four mode settings – smart, turbo, silent and eco. Weighing 15kg and measuring 320 x 320 x 805mm (W x D x H), this sleek design can fit into any living space, even in small spaces without being a hindrance.

For more details, visit www.coway.com.my to learn more about Coway’s range of air purifiers.

*Reference: https://www.techsciresearch.com/news/5799-malaysia-air-purifiers-market-to-grow-at-a-rate-of-5-41-through-2026

Digital Dystopia: Kaspersky reveals possible realities of a world without cybersecurity

By
Tan Heng Hong
-

Global cybersecurity company imagines the answers to many what-ifs of the evolving technology world

1 September 2022

Does the absence of cybersecurity equate to a safer world? Kaspersky’s elite security researcher invites us to think again.

Vitaly Kamluk, Director of Global Research & Analysis Team (GReAT) for Asia Pacific (APAC) at Kaspersky, deep dives into the alternate realities of a world free of cybersecurity companies, solutions, and services. He revealed a possible digital dystopia once the industry of online defense is removed from the equation.

“It is projected that cybersecurity spending globally is set to balloon to $460 billion in the coming years, almost double the 2021 cumulative expenditures and almost as big as current total GDP (gross domestic product) of Thailand, for example. The current threat landscape can take this projection up a few notches if we are to consider the real situation worldwide. So, it is natural to ask why we are investing so much into cybersecurity and wouldn’t it be worth saving all this money for something else,” says Kamluk.

While it is possible, Kamluk enumerated the reasons why no one would choose to live in a world without cybersecurity:

  • No encryption, no privacy, no secrecy
  • No access control
  • No integrity validation

But removing the cyber defense industry opens up wide doors for criminals to exploit users’ data – from financial information, possible health issues, travel plans, spending, and more.

There will also be the possibility of fraudulent purchases, with everyone being able to claim one’s identity to purchase and even transfer money. Without access control, electronic voting and surveys can be rigged to someone’s favor. No one will have a private account online – there will be nothing private.

The absence of integrity validation also makes news and information untrustworthy, with fake news and disinformation expected to proliferate. You can’t trust any tech you use, any information you read. Basically, anything can be faked in a world without cybersecurity.

“I see a world without cybersecurity as a digital dystopia where no one can fully harness the opportunities brought about by the latest technologies that we have in our hands. Without companies and solutions working in the background to protect our data, our identity, the news we consume, and the applications and devices we use, we will be left on our own to wade through the risks and I am sure no one would choose to live in a chaotic world like this. Today, cybersecurity is often an invisible part of our life which we take for granted, but we owe it almost everything we have achieved as a civilization,” adds Kamluk.

When it comes to risks, Kamluk also revealed in his presentation that Kaspersky from July 2021 to August 2022 alone, the global cybersecurity company has detected and blocked over 7.2 billion attacks by malicious objects including malware and malicious web content worldwide.

From August 2021 to July 2022, APAC appears to be a vulnerable region. One in every three (35%) detections of malicious objects detected by Kaspersky solutions globally were targeting users from the region. India, Japan, Vietnam, China, and Indonesia are the top five countries in terms of infection attempts.

As a global cybersecurity company and a top major contributor to detecting and foiling sophisticated attacks across the world, Kaspersky’s top executive also imagined a world without Kaspersky.

Chris Connell, Managing Director for Asia Pacific and Vice President for Global Sales and Network at Kaspersky, went back to the company’s beginning in 1997 when no one would have known that the world will be fighting one malware every hour without Kaspersky’s heuristic analysis technology.

In 2015, the world without Kaspersky would also not have learned of an unprecedented $1 bln cyber-robbery stolen in about two years from financial institutions worldwide by the Carbanak cybercriminal group. Together with INTERPOL, Europol, and authorities from different countries, Kaspersky uncovered the criminal plot behind the greatest heist of the century.

Free decryptors will also not be an advocacy of many without Kaspersky co-founding No More Ransom initiative, which since then grew from four partners to 188, contributing 136 decryption tools and helping over 1.5 million people worldwide decrypt their devices.

“In 2017, we kicked off an industry benchmark with the launch of Kaspersky’s Global Transparency Initiative, as part of which we became the first cybersecurity company to offer its source code for third-party review. Five years after and with 25 years of expertise on our sleeves, we are now a team of over 4,500 professionals, creating a cybersecurity ecosystem as well as developing its own operating and IT systems that are inherently secure to bring on a cyber-immune future. Because we know the world needs cybersecurity and we are ready to do our part to bring on a safer future for everyone,” says Connell.

Click here to purchase Kaspersky solutions on Shopee Malaysia.

 

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