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WONDA COFFEE AND FOOTBALL ASSOCIATION OF MALAYSIA (FAM) JOIN FORCES TO IGNITE UNITY AND PROPEL HARIMAU MALAYA TO NEW HEIGHTS

By
Tan Heng Hong
-
Amy Gan, Vice President, Marketing with Mr. Joehari Ayub, FAM Vice President and Mr. Noor Azman Haji Rahman, FAM General Secretary

A partnership to promote national pride, unity, and empower Harimau Malaya to achieve international recognition

14 June 2023, KUALA LUMPUR – Wonda Coffee Malaysia, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can have announced an exciting partnership with Football Association Malaysia (FAM), in showcasing the brand’s dedication to the sport and aspirations of supporting Malaysia’s national football squad, Harimau Malaya to achieve yet another remarkable milestone in the history of football.

As the first coffee brand partner in Malaysia to collaborate with Harimau Malaya, the partnership sets sights on providing greater support and inspiring the nation to support Harimau Malaya in getting one step closer to achieving the collective and evergreen dream of competing at the FIFA World Cup.

No stranger to the Malaysian football fan, Wonda has actively promoted football-focused efforts over the years. Committed to continuing to make history in this most-loved Malaysian sport, this partnership marks a significant step towards fostering unity amongst Malaysian football fans and propelling the Malaysian national football squad to achieve new heights on the international stage.

Announcing the partnership today ahead of the friendly match between Malaysia and
Solomon Islands at the Sultan Mizan Zainal Abidin Stadium in Terengganu where Malaysia
won 4:1, the partnership is hoped to also boost the preparations undertaken by the Harimau Malaya squad for the 2023 Asian Cup. This would be the first time where Malaysia qualifies to compete based on merit for the first time in 43 years, following the last time Malaysia competed on merit in 1980.

Wonda Coffee Malaysia announces partnership with FAM

The partnership uniting Wonda’s culture of excellence and FAM’s pursuit of elevating the
Malaysian football industry is also hoped to be a driving force in inspiring young, budding
footballers and all of Malaysia to unite under one common interest and continue reaching for the stars as we support the national team in achieving their aspirations of competing at FIFA World Cup.

Etika’s Chief Executive Officer, Santharuban T. Sundram said “We believe in the power of
dreams and that anything is truly possible. With that said, we are thrilled to partner with FAM in hopes of igniting a football revolution in Malaysia and inspiring the nation to dream big. Through our joint efforts with FAM, we hope to unite communities in Malaysia and lay the foundation for our Malaysian national football team to one day stand the chance to compete at the biggest international stage, the FIFA World Cup.

He also added “With this partnership, Wonda Coffee hopes to connect with every Malaysian with their enthusiasm to unite in a common passion which is football, especially when it comes to supporting our national team. As the 12th man supporting our national team every step of the way, we hope to continue fuelling the spirit of the national football squad in continuing to create significant milestones in our national football history.”

FAM’s President, Datuk Haji Hamidin Haji Mohd Amin said “FAM would like to welcome
Wonda Coffee Malaysia as our official coffee partner. We are glad to be given an opportunity to work with a brand that has similar goals and principles. This association marks the beginning of a new era for Malaysian football. By nurturing a strong love for the game among Malaysians, we hope to build a strong football ecosystem. We aim to motivate the country to dream big and achieve greatness by working together.”

The partnership will encompass a variety of activities including fan engagement
programmes, exclusive meet-and-greet sessions with the national team players, promotional campaigns, and other initiatives aimed at deepening the connection between the national team and its passionate fan base.

Wonda Coffee and FAM are eager to embark on this remarkable journey, uniting coffee
enthusiasts and football fans alike. Through this partnership, both brands seek to harness
the power of unity and passion to strengthen the bond between Malaysians and their
national football team, bringing them closer than ever before.

5th Edition of Speciality Food & Drinks Asia to Reunite and Reinvigorate Fine Food and Drinks Sector

By
Tan Heng Hong
-

Co-located with Food2Go, SFDA 2023 introduces an exciting lineup of events and competitions, including the inaugural Big Idea Food Competition organised by Big Idea Ventures

Singapore, 26 June 2023 – Asia’s premier fine food and beverage show, Speciality Food & Drinks Asia (SFDA) 2023 is touching down in Singapore for its fifth edition from 26 to 28 September 2023 at Marina Bay Sands Expo & Convention Centre. Previously known as Speciality & Fine Food Asia (SFFA), SFDA 2023 will bring together the entire F&B industry and include restaurants, pubs and bars; meat and poultry; and speciality coffee and tea. Co-located with the second edition of takeaway and delivery show Food2Go, SFDA is expected to host up to 8,000 trade visitors and over 200 exhibitors from across the region.

SFDA organiser Montgomery Asia has also partnered with Big Idea Ventures (BIV) – the most active FoodTech investor in the world – to host the international finals of the first-ever Big Idea Food Competition at SFDA 2023. Focused on identifying the best in alternative protein, this is one of three competitions set to elevate the atmosphere at SFDA 2023.

Christopher McCuin, Managing Director of Montgomery Asia, said, “Following four highly successful editions, SFDA will once again bring the F&B industry together at a brand-new venue with a larger show floor for an unparalleled opportunity to source and network among industry players from across the region. With more international brands and products coming on board as exhibitors, and more onsite demonstrations, trade visitors can expect to be exposed to the latest and most innovative developments within the market. Our partnership with Big Idea Ventures will open new doors and spur robust conversations on alternative and sustainable protein sources.”

Exciting line-up of demonstrations, innovations and products

Embark on a journey at the Fine Food Live Stage to indulge in exhilarating presentations and awe-inspiring chef demonstrations on the latest food preparation techniques and catch the highly anticipated inaugural ASEAN Butchery Competition.

The Innovation Stage boasts a carefully curated three-day programme on the latest trends and breakthroughs in food delivery and takeaway innovations, featuring panel discussions with thought leaders from industry players such as Grab, foodpanda and Deliveroo, among others.

The Tap Room will be a refreshing pitstop for visitors to taste the industry’s finest and newest brews.

 A series of exciting competitions
SFDA 2023 will house a total of three competitions, each focusing on varying aspects of speciality food and drink.

Big Idea Ventures (BIV), the global leader in early-stage investments in the alternative protein sector, is holding the Big Idea Food Competition (BIFC) Finals in partnership with Montgomery Asia this year. The BIFC is an initiative focused on building new entrepreneurial ecosystems, identifying world-class talent and investing in the future of food entrepreneurs across Asia. It has brought together corporates, food leaders, experts and investors working in the alternative protein sector in 6 different countries over the past year: Singapore, Japan, South Korea, Thailand, Indonesia and China. The BIFC winner from each country will be travelling to Singapore in September 2023 to compete for the Grand Prize – a US$200,000 investment package – and automatic inclusion into Big Idea Venture’s Cohort #8 accelerator program.

“As the global leading investor in alternative protein, we are excited to be pioneering the first competition dedicated to plant-based innovation in Asia. The Big Idea Food Competition has helped us discover great new alternative protein companies, showing the strength of business and innovation in Asia. We thank all our partners in Asia for joining us on this journey and look forward to seeing everyone at the final competition in Singapore in September,” said Andrew D. Ive, Big Idea Ventures Founder and General Managing Partner.

The Singapore National Coffee Championship is back once again to showcase the country’s top talents in coffee-making and advance the barista profession. Organised by the Singapore Coffee Association in partnership with Speciality Coffee & Tea Asia (SCTA), the must-attend championship comprises the Singapore National Latte Art Championship, Singapore Cup Tasters Championship, Singapore National Barista Championship and the Singapore National Brewers Cup. The competitions are predicted to be fierce, with winners representing Singapore in the World Coffee Championships held worldwide in 2024.

Victor Mah, President of the Singapore Coffee Association, said, “Last year’s edition of the Singapore National Coffee Championship was a huge success, with our Singapore National Brewers Cup winner Elysia Tan even going on to clinch 2nd Runner Up at the World Brewers Cup 2022 in Australia! We’re excited to host the four competitions at SCTA once again, to provide a platform for the next generation of baristas to present their innovative ideas and push the coffee industry to the next level.”

The inaugural ASEAN Butchery Competition, hosted by Montgomery Asia and the Meat Traders Association Singapore (MTA), will witness the gathering of meat professionals from across the region to showcase their fine workmanship skills in meat carving and presentation. Register by 16th July to stand a chance to stand on stage with fellow butchers and compete for the title of ASEAN’s best butcher and the grand prize of S$5,000. Applications are open here from now till 16 July for aspiring competitors.

Alvin Kwek, President of the Meat Traders Association Singapore, said, “Our plan to launch the first-ever ASEAN Butchery Competition has been in the works since 2021. We’re thrilled to bring our efforts to fruition and look forward to witnessing meat professionals from the region congregate on the competition stage. It is encouraging to see SFDA providing a rare platform for the meat industry across ASEAN to gather for the first time in years and we’re looking forward to seeing major players from the region together on the same exhibition stage.”

Backed by leading industry associations and sponsors

As the region’s leading F&B trade event, SFDA 2023 is supported by leading industry partners. Strategic Partners include the Singapore Coffee Association, Singapore Food Manufacturers’ Association, Meat Traders Association, and the Singapore Manufacturing Federation – which is also the leading partner of Food2Go. Supporting Partners of the event include the Club Managers Association of Singapore, Association of Catering Professionals Singapore, and many more. The event is also supported by the Singapore Exhibition & Convention Bureau.

Pre-registration is open!

To express interest in attending as a visitor, pre-register here.

Apply to participate as a sponsor or exhibitor here.

 

Celebrate the Gift of Art with 313@somerset’s Colours of Summer Event

By
Tan Heng Hong
-

From Splatter Painting sessions to irresistible shopping deals, gather your friends and families to enjoy an exciting list of perks and rewards at 313@somerset from now to 2 July 2023.

Singapore, 26 June 2023 – The end of June is looking exciting for all shoppers and visitors at 313@somerset as Lendlease brings a series of fun activities and exciting perks to the mall! Celebrate the gift of art with the Colours of Summer Unleashed event, happening from now to 2 July 2023.

Visitors can look forward to a thrilling list of perks and rewards that will be sure to paint a fun and memorable experience for guests of all ages.

Splatter Painting Art Therapy 

Splatter Painting Art Therapy Session

Unleash your creativity and celebrate the gift of art at 313@somerset’s Splatter Painting Art Therapy event! With a minimum of S$120* spent at 313@somerset, Lendlease Plus members can simply head down to L1 Atrium to redeem a session of the Splatter Painting Art Therapy where you get to ignite the inner Picasso in you.

What’s more? Participants who share their Splatter Painting Art Therapy experience on Instagram can redeem 16,000 Plus$ (worth $8) instantly by simply following these instructions:

  • Follow @313somerset on Instagram
  • Post an Instagram Story/ Reel/ Post of your Splatter Painting experience, tag @313somerset and hashtag #313splatterpaint
  • Show your exciting post to the event crew on site and the 16,000 Plus$ is yours instantly!

* Maximum of 3 same-day combined receipts. Redemption of painting session is subject to slot availability.

Hottest shopping perks in town

Shopping has never been more exciting! This summer, enjoy a list of deals and steals not to be missed, only at 313@somerset.

  • Enjoy 5x Plus$* when you spend a minimum of S$30 in a single receipt.
  • Receive 10,000 Plus$** with a minimum nett spend of S$200 in a maximum of 3 same-day combined receipts.

* Bonus Plus$ are capped at 30,000 Plus$ per Basic Member and 60,000 Plus$ per Premium Member per day.

** Limited to first 5,000 redemptions and 1 redemption per member per day.

New Lendlease Plus Member Exclusive

If you’re not a Lendlease Plus Member yet, we’d love for you to join in the fun with us! Simply download the Lendlease Plus mobile app and sign up as a member to enjoy the following perks below.

  • Exclusive for new members, receive 10,000 Lendlease Plus$* when you sign up with promo code “313SUMMER23” via the Lendlease Plus mobile app or lendleaseplus.com.
  • If you’re between 16 and 25 years old, refer your squad using your unique member referral code to receive a $10 Lendlease E-Voucher. What’s more? Spend $120** to unlock an additional 24,000 Plus$ (worth $12) reward!

* Limited to the first 300 successful sign-ups.

** Maximum of 2 same-day combined receipts.

For the full information about 313@somerset’s exciting campaign this summer, visit their website here.

Lendlease is proud to bring you the most vibrant of summers with Colours of Summer Unleashed this end of June. Celebrate the gift of art with 313@somerset at 313 Orchard Road, Singapore 238895.

EAT LIKE A-BOS WITH AYAM BAKAR OH-SEMM AT THE CHICKEN RICE SHOP!

By
Tan Heng Hong
-
The Chicken Rice Shop launched its the all-new Ayam Bakar Oh-Semm in conjunction with its 23rd anniversary.

The Chicken Rice Shop’s Ayam Bakar Oh-semm is returning for all to indulge in its oh-semmness! 

Kuala Lumpur, 26 June 2023 – The Chicken Rice Shop (TCRS), renowned for its delectable array of authentic Malaysian flavours, is thrilled to announce the highly-anticipated return of Ayam Bakar Oh-Semm (ABOS) as a permanent menu item, in conjunction with its 23rd anniversary! Following overwhelming fan demand, this special menu item is now available nationwide, allowing Malaysians to savour its deliciousness with friends and family all year round.

Ayam Bakar Oh-Semm is now available at The Chicken Rice Shop nationwide.

Ayam Bakar Oh-Semm is a culinary masterpiece crafted with a tantalising blend of aromatic spices, perfectly grilled to achieve a mouthwatering taste and irresistible aroma. Paired with the signature ‘Ayam Bakar Oh-Semm Sauce’, this iconic dish promises an unforgettable dining experience that will leave your taste buds craving for more.

To cater to various dining preferences, Ayam Bakar Oh-Semm is now available in three different sets, perfect for both group and individual diners. Whether you’re enjoying a meal with friends and family or seeking a satisfying solo indulgence, this menu guarantees a delightful and satisfying meal option for all.

Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that this year holds a special significance as the home-grown restaurant celebrates 23 years in the F&B industry. To further add to the excitement, TCRS seized this opportunity to reward its customers by making their wishes come true by re-introducing its highly sought-after menu.

“At TCRS, we value our customers’ feedback and are committed to delivering exceptional dining experiences. The overwhelming demand for Ayam Bakar Oh-Semm has led us to make it a permanent addition to our menu. We are thrilled to bring back this iconic dish and allow our customers to ‘eat like a boss’ with ABOS,” said Kah Yong.

In celebration of the 23rd anniversary, The Chicken Rice Shop invites customers to visit their nearest outlet and savour the flavours of Ayam Bakar Oh-Semm. With a minimum spend of RM30 in a single receipt, you could also stand a chance to win remarkable prizes in the ongoing Ayam Bakar Oh-Semm contest from 12 June to 6 August 2023!

Together, let’s indulge in the rich heritage of Malaysian cuisine and experience the joy of dining like a boss with ABOS!

For more information on the latest Ayam Bakar Oh-Semm menu & contest, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/.

LG TRANSFORMS LIVES FOR 65 YEARS WITH INNOVATION, UNVEILS EXCITING SURPRISES FOR MALAYSIANS

By
Tan Heng Hong
-

LG Celebrates 65 years of elevating lives with unmissable promotions for customers

Kuala Lumpur, 26 June 2023 – LG Electronics (LG), the leading home appliances and consumer electronics brand, proudly celebrates a remarkable milestone of 65 years dedicated to transforming lives through its innovative products and services. Since its inception in 1958, LG has consistently delivered groundbreaking solutions, generating a consolidated revenue of 83.5 trillion KRW[1] (RM300256391655.00) as of 2022.

In celebration of its 65th Anniversary and also its tumultuous success, LG is offering its supportive Malaysian customers a series of promotions and special initiatives that are guaranteed to be something special for all. Customers can expect a rebate of up to RM1,650[2] for selected products. Customers can stand a chance to win a free unit of LG’s 65” TV[3] upon purchase of selected products.

Justin Choi, Managing Director of LG Electronics Malaysia, expressed gratitude for LG’s 65-year journey and emphasised the brand’s commitment to pursuing innovation for a better life and place.

“Life’s Good is not merely a slogan, but our core belief and what we strive to achieve through every product and service,” said Justin.

“In celebration of LG’s 65th Anniversary, we are excited to offer our supportive Malaysian customers a series of promotions and special initiatives that are guaranteed to be something special for all, from our innovative TV range to the remarkable Objet collection. We believe these promotions showcase our commitment to delivering cutting-edge products and creating an exceptional customer experience.”

Recently, LG was awarded Gold by the prestigious Reader’s Digest Trusted Brands Awards under the television and washing machine categories – affirming that LG products are not only innovative but also a worthwhile investment. Customers can visit their nearest LG authorised retailers to level up their home with LG’s award-winning products such as LG OLED TV, LG Styler™, LG WashTower™, and LG InstaView Door-in-Door™ Refrigerator*.

To redeem your Touch ‘n Go eWallet and submit your lucky win entries, be sure to complete the online submission form at https://www.lg.com/my/promotions/lgrewards-65anniversary-2023 by 11.59PM on 31 August 2023.

For more information about LG and their promotions, please visit LG’s official website https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia for the latest updates, news and promotions.

[1] https://www.lgcorp.com/media/release/25868

[2] Purchase-with-purchase (PWP) with SC9S sound bar for rebate up to RM1,000

[3] The free LG’s 65” TV are limited to 10 units only on a first come first serve basis:

  1. Grand Prize: 1 unit of 65” OLED65C3 worth RM14,999/unit (limited to 1 unit only)
  2. First Prize: 1 unit of 65” OLED65A3 worth RM11,999/unit (limited to 2 units only)
  3. Consolation Prize: 1 unit of 65” QNED81 worth RM8,099/unit (limited to 7 units only)

TENA Champions Active Ageing with the Launch of the Latest Malaysia Ageing Report 2023 Supported by the Department of Social Welfare Malaysia and Ministry of Women, Family and Community Development

By
Tan Heng Hong
-
L-R: Su Ting Nee, President, Vinda Group SEA, Encik Arfan bin Sulaiman, Director of Planning & Development Division, Department of Social Welfare Malaysia

TENA continues its efforts to champion active ageing, the report encompasses statistics on Malaysia’s ageing population, insights and challenges for the greying population and best practices for living their best life.

22nd June 2023, KUALA LUMPUR – In their efforts to champion active ageing in Malaysia, TENA, worldwide leader in incontinence care, today launched the Malaysia Ageing Report supported by the Department of Social Welfare Malaysia under the purview of the Ministry of Women, Family and Community Development of Malaysia, a report on geriatric health & well-being with the purpose of creating awareness about our ageing population and spreading the message of living your best life mentally and physically as you grow older.

The launch event took place at Vinda’s SEA Headquarters in Klang and was attended by Encik Arfan bin Sulaiman, Director of Planning and Development Division, Department of Social Welfare Malaysia, Su Ting Nee, President, Vinda SEA, Encik Ahmad Tarmidi Nawawi bin Abdul Razak, Senior Principal Assistant Director, Elderly Division, the Department of Social Welfare Malaysia, key management personnel from TENA and members of the media.

The Malaysia Ageing Report is an initiative by TENA and a private research group to highlight the inevitable rise of Malaysia’s ageing population, some interesting insights into how Malaysian seniors view active ageing, the challenges it poses to the community and caregivers as well as steps we can take to ensure we stay active and live our best lives as we age.

Earlier this year, as part of TENA’s initiatives under the active ageing umbrella, they launched TENA Heroes. The campaign featured 3 advocates of active ageing and their stories, showcasing how these individuals embody the spirit of active ageing in their daily lives. This was an effort aimed at inspiring and encouraging the community to adapt active lifestyles mentally and physically without age as a barrier. This was then followed by the successful launch of Malaysia’s first ever band search for 50 year olds and above, TENAcity.

L-R: TENA Heroes; Cindy Yong, 65, Sherry Aljeffri, 73, Peter Lee, 76

The day’s events kicked off with a welcome speech by Su Ting Nee, President, Vinda Group SEA followed by a speech by Encik Arfan bin Sulaiman.

During her speech, Su Ting Nee, President, Vinda Group SEA, said,”The launch of the TENA Malaysia Ageing Report is the highlight of our efforts this year. Our primary objective was to spread the message of active ageing to as many Malaysians as possible. Building upon the success of TENA Heroes and TENAcity, this report sheds light on the challenges brought by the increasing ageing population. It also presents solutions that empower our community to live tenaciously, unimpeded by age and socioeconomic factors, thus preserving their well-being and leaving a lasting impact.”

Su Ting Nee – President, Vinda Group, SEA

She added, “Today, we are honoured to have with us, Encik Arfan bin Sulaiman, Director of Planningand Develo pment Division, Department of Social Welfare Malaysia. His support in championing active ageing validates and solidifies everything we have accomplished thus far. We believe that through this partnership, we will not only amplify our message but also implement actionable steps to ensure our community receives the comprehensive support they need as they grow older.”

The opening speeches were followed by a panel discussion, moderated by experienced and renowned journalist Ibrahim Sani. The panel consisted of Su, Encik Ahmad Tarmidi Nawawi bin Abdul Razak, Senior Principal Assistant Director, Elderly Division, the Department of Social Welfare Malaysia, and Sherry Aljeffri, TENA Hero and actress, all of whom spoke on The Challenges Of Ageing and How Malaysians Can Remain Active As They Grow Older. During the insightful discussion, many good points were raised by all parties on the possible consequences of an increasingly ageing population, the challenges facing caregivers, economic implications to the community along with suggestions on ways to approach and manage these hurdles.

In his speech, Yang Berusaha Mr. Arfan bin Sulaiman said “In the path of becoming an Ageing Nation, it is undeniable that there are still a number of Malaysians who are facing great challenges in ensuring they can continue to live and sustain their daily lives, especially as they grow older. In resolving these challenges, collective efforts need to be implemented in formulating long-term plans, initiatives and strategies for the elderly in our country.”

Encik Arfan bin Sulaiman – Director of Planning & Development Division, Department of Social Welfare Malaysia

He also said that “In line with the government’s initiative, we believe that Active Aging should continue to be highlighted to ensure that the elderly in Malaysia can continue to live an active life with a minimum level of dependency. We applaud TENA Malaysia’s efforts in executing efforts to help the elderly and we hope that more organisations will also support this noble cause”

Before the presentation of the report to Encik Arfan bin Sulaiman, guests were treated to a muhibbah line dancing number, performed by the seniors dancing troupe, showcasing the spirit of active ageing through a medley of dance numbers cutting across all 3 cultures. This was followed by the introduction of the TENA brand film, encapsulating TENA’s efforts so far in championing active ageing before, for the first time ever since being crowned champions, an energetic performance by the TENAcity band.

Lactel Snack Yogurt comes with pecan gula Melaka and chocolate hazelnut

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Lactel Malaysia has unveiled its latest Lactel Snack Yogurt, which is a greek yogurt with pecan gula Melaka flavour. The new snack yogurt contains pecan gula Melaka granola (oat, pumpkin seed, rice cracker, sugar, pecan nut, maltose, salt, coconut flakes and flavouring) as the yogurt topping.

Lactel Snack Yogurt Greek Yogurt Pean Gula Melaka has a protein content of 5.3g for a serving size of 100g or 6.9g for a serving size of 130g.

Image credit: Minimeinsights.com

Apart from Lactel Snack Yogurt Green Natural with Pecan Gula Melaka Flavour, Lactel also has under the range Lactel Snack Yogurt Greek Natural with Chocolate Hazelnut.

The new range offers consumers with a healthy snacking alternative featuring cereal and yogurt.

Uncle John’s Less Salt Fried Chicken is good for you

By
Tan Heng Hong
-

Uncle John’s in the Philippines is going on the healthy route with the launch of Uncle John’s Less Salt Fried Chicken in partnership with Magnolia. The reduce salt version is available for only PHP 86.

Get your Harvest Gourmet Crispy Fish-Free Fingers now

By
Tan Heng Hong
-

Nestlé Malaysia has taken the Harvest Gourmet range into the plant-based seafood segment with the launch of Crispy Fish-Free Fingers. The new fish-free fingers are 100% plant-protein powered, offering a good source of protein and fibre.

Now consumers can enjoy a plant-based fish and chips with Harvest Gourmet Crispy Fish-Free Fingers.

Grab yours today at AEON, AEON Big, Lotus’s, Giant, Jaya Grocer, Pandamart, GrabMart & various other stores near you.

Thums Up Charged Energy Drink launched in Vietnam with gamers in mind

By
Tan Heng Hong
-

Thums Up Charged Energy Drink is now available in Vietnam. The Coca-Cola Co first launched this energy drink in India as part of the extension of the iconic Thums Up carbonated soft drink brand into the energy drink category.

In Vietnam, Thums Up is a relatively newcomer in the local beverage scene. To stand out from other energy drinks, the company taps into the flourishing gaming culture. To garner a wide audience, popular streamer and YouTuber Độ Mixi is recruited as the brand ambassador. His YouTube account alone has 6.9 million followers.

Energy drink is a perfect fit for gaming and it is a popular beverage among young male gamers as a refreshing drink to fuel their gaming sessions.

Thums Up is available in Kiwi and Berry and contains vitamin B3, caffeine and zinc.

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