Nestlé Singapore is appealing to the Singaporean in you with Singlish MILO packaging. The MILO Special Edition Sachet Packs – SG Design Series is available in MILO 3-in-1, Gao Siew Dai (Less Sugar), Gao Kosong (No Added Table Sugar) and Original. MILO Special Edition Sachet Packs are sold for a limited time only, while stocks last.
Marimas has recently launched two fruit flavoured juice in powdered mix format in Indonesia. The two refreshing drinks are Nanas Madu or honey pineapple and Blackcurrant.
We are seeing a lot of new product launches in the powdered beverage space in Indonesia. Brands can use the sachet format to provide affordable refreshment to consumers when budget is tight.
Orion Vietnam has launched C’est Bon Baguette as a mini Italian breakfast treat to be eaten together with a hot drink to start the morning full of energy. Orion C’est Bon Baguette is a product to help Orion to capture the morning breakfast.
The Korean company has recently introduced Orion Là Fruit Peach Jam Filled Sponge Cake (Bánh Bông Lan Mứt trái cây Là Fruit) as a fruity sponge cake and Orion Chocolate Flavoured Opera European Style Soft Cake (Bánh mềm kiểu Âu Opéra vị sô cô la) as a European style soft cake.
Other new products by Orion Vietnam are Orion Meat Floss Rice Crackers (Bánh gạo nướng chà bông Orion), Orion O’Star Singapore Crab Sauce Flavoured Potato Chips (Snack O’star Cua Sốt Singapore) and Orion Toonies Stew Beef flavoured snack (Toonies ‘snack mì’ vị bò hầm rau thơm).
Vietnam is an important market for Orion with sales in Vietnam displaying an uptrend momentum.
Lay’s Vietnam has launched its latest Lay’s Max flavoured potato chips featuring the trending flavour of truffle. The other two flavours are sour cream and onion and wagyu beef.
To connect with Gen Zs, PepsiCo is again the sponsor of Rap Việt in 2023, which is into its third year. According to a study by the Asia Business Council, Rap Viet was the most-viewed program in Vietnam in 2020, reaching 2 billion views on VieON.
Thai kombucha brand Teacha held an exclusive event with its brand ambassador Kim Seon Ho on 5 May 2023 to connect with its consumers looking to see Kim in person. Teacha is a kombucha powdered drink imported from South Korea. The drink is easy to brew in cold water, delicious and can be consumed by all ages. The appointment of Kim is to reinforce the Korean origin of Teacha.
Teacha competes in the same segment as South Korea’s Teazen, a popular kombucha powder stick. Teazen is rich in vitamin C and fibre to improve gut health, digestion and immunity. The RTD version of Teazen was recently launched in South Korea.
Healthy Meal Co., Ltd. has launched healthy salad dressing in Thailand. The new products comprise Japanese Style Shoyu Yuzu Salad Dressing with Berries and Vitamin A and Japanese Style Shoyu Yuzu Salad Dressing with Honey Mustard and Kale. The new salad dressing (200ml) uses high quality ingredients and offer health benefits from kale (lutein and zeaxanthin) and berries (vitamin A and C).
Yoshinoya in Thailand is going spicy to suit the palate of Thai consumers. The new Thai-style spicy rice bowl range comprises Mala Don, Jim Jaew Don, Spicy Stir-fried with Holy Basil and Red Hot Aka Karami Don.
To celebrate the launch of the new menu, Yoshinoya is organising a spicy challenge “YOSHINOYA HOTTEST DON CHALLENGE” at one of its outlets on 27 June 2023.
Vinamilk has recently launched Probi Pedia+ fermented milk drink in Vietnam. Probi Pedia+ targets children to provide them with 65 billion of L. Casei 431 probiotics, B group of vitamins, lysine and zinc to stimulate appetite and improve nutrients to help them gain weight.
Weight and height gain is still an important purchase driver as Vietnamese children are not getting enough nutrition from their everyday diet.
The dairy company has also launched less sugar yogurt products in line with the sugar reduction trend.
Vietnam’s Nutifood has introduced Värna Elite, a food for special medical purposes to be used by patients under medical supervision. Varna Elite is specially formulated to provide a comprehensive physical health enhacement with ingredients to support brain health, heart health and bone and muscle.
This product is researched & developed by NNRIS (Nutifood Nutrition Research Institute in Sweden), specially formulated for the Vietnamese.
Varna Elite contains Ngoc Linh ginseng, which is described as a national treasure in Vietnam. This precious ginseng contains up to 52 saponin compounds, 17 amino acids and more than 20 micro-minerals, helping to increase immunity, fight fatigue and recover health.
Nutifood has a 51% stake in Ngoc Linh ginseng farm (Quasapharco) in the central province of Vietnam. Quasapharco had grown 47,000 ginseng plants on 7.1 hectares as of 2021. Having a majority stake in the ginseng company provides Nutifood with a stable source of Ngoc Linh ginseng to offer Vietnamese consumers with high-value, ginseng-based nutritional products.
Vietnamese consumers especially the older ones are familiar with the health benefits of oriental medicinal herbs such as Ngoc Linh ginseng and cordyceps. We have seen how dietary supplements turn to trusted and familiar ingredients to appeal to the older audiences, while also combining with Western nutritional science to create a more comprehensive and nutritious product.
In Indonesia, Kalbe Farma’s Entrasol Platinum contains the Pro-Fit Advance formula, which is fortified with olive oil, lower in sugar, low in lactose, high in protein and fibre, omega 3 and omega 6 as well as having 11 vitamins and 8 minerals. Olive oil is a well-known sunnah food or food mentioned as part of the Islamic eating practices.
In Vietnam, the users of Varna Elite are:
Varna Elite is available in 3 SKUs – 850g can, 400g can and 237ml bottle.
Indonesia’s Orang Tua has expanded its Amani Yogurt range to include a squeezable pouch format. Known as Amani SIP, the ambient yogurt drink, described as rich and thick, is made from real fruit juice and real fruit pieces. Amani SIP is available in Original and Mixed Fruit.
Orang Tua first launched Amani ambient yogurt drinks in a plastic bottle packaging. The latest launch is seen as a push towards targeting the younger crowd including young adults. The pouch format makes the yogurt drink fun to consume.
