KPOP heavyweights Zico, Crush to headline the concert for the 3-day event
KUALA LUMPUR, DECEMBER 8, 2022 â The MELOSAGA Malaysia Street Dance and Music Festival, Malaysiaâs first and largest Street Dance and Music Festival announced the list of Showcasing Artists invited to perform at the inaugural event this coming 13 to 15 January 2023.
Co-presented by UNC Entertainment and Base Entertainment Asia, the Festival is an essential street dance and music event on festival loversâ calendar, and will take place at MINES International Exhibition & Convention Centre (MIECC), Kuala Lumpur.
Spanning over three days, MELOSAGA comprises of three events which will provide an allencompassing experience that summonses festival lovers to leave their hustle and bustle behind, and immerse themselves in the whirlwind of music and dance as well as street culture discovery – ESCAPISM; the concert, BATTLESAGA; international and local dance competitions, and K-DIMENSION; K-Culture Carnival with 100 carnival booths.
K-DIMENSION
K-DIMENSION, the K-Culture component, will be held across all three days to showcase the magic of K-Culture and K-Pop.
The Phaze International, an international dance showcase competition will take centre stage on the first day of K-Dimension as the 2023 version wishes to follow the success of the first season in 2022 to attract dancers from more than 25 countries to compete for a USD 5,000 cash prize and the opportunity to perform on ESCAPISM as the opening act.
Festivalgoers will also have a chance to join YG Audition for YG Entertainment, the K-Pop mega label which is best known as the agency behind the successes of BLACKPINK and BIG BANG.
Besides the opportunity to witness YGX, the dance arm of YG Entertainment involving two female choreographers, Yeo Jin and Jihyo who are BLACKPINKâs backup dancers and also from âStreet Women Fighterâ and a male choreographer, Moodok from âStreet Man Fighterâ, K-DIMENSION also provides opportunities for participants to learn from famous artist choreographers from South Korea at the YGX Star Workshop.
ESCAPISM
ESCAPISM is a street music festival that will be held on 14 January featuring K-Pop heavyweights Zico and Crush among the headliners who will be making their debut appearances in Malaysia, along with Shigga Shay, YGX, DOLLA, ForceParkBois, DJ Raiden, 3P and many more who are no strangers to Malaysian music lovers.
BATTLE SAGA
The street dance component of the Festival puts together an impressive mix of local and international dance competitions starting with the RF JAM MALAYSIA QUALIFIER ROUND. Winners from the 4v4 Breaking and 3v3 All-Style will win a sponsored trip to RF JAM 2023 in Vietnam.
On the same day, there will also be a SDACA Championship where international and national all-star dancers will compete to be the champion of BATTLESAGA.
Dylan Chyo, founder of UNC Entertainment said, âMore than just the headliners, MELOSAGA is the first-of-its-kind street music and dance competitions and carnival in Malaysia, which brings together an impressive line-up of regional performances, workshops and street culture elements, here at Kuala Lumpur. Developed as an alcohol-free event, it is suitable for young and old alike.â
Chantal Prudhomme, Chief Executive Officer of Base Entertainment Asia added, âWe are thrilled to be working with UNC Entertainment to present MELOSAGA, a music and dance festival which will connect entertainment with street culture by bringing established artists and emerging acts, both regional and local, under one roof.â
Tickets for MELOSAGA will be available from 9PM on 8 December 2022 at RM 35.
Ticket prices for ESCAPISM start at RM259 for basic admission; RM359 for Cat B; RM459 for CAT A; RM559 for Rock Zone. Prices exclude processing fee and transaction charges. There is a 10 percent Early Bird discount between 8 to 11 December.
More information about the festival can be found at the festival website: http://www.melosaga.com.
Tengku Adrinna, Head of Investor Relations & Sustainability, AEON Malaysia (Left), Nakata Hiroyuki, Managing Director & Founder, Hiroyuki Industries (Middle), Amruta Vaidya, Director of Franchise Operation, Coca-Cola (Right) witnessing the launch of Recycling Fantastic Campaign
The Recycling Fantastic Campaign is the first joint effort by the three companies to drive awareness and tackle plastic waste issues in MalaysiaÂ
Kuala Lumpur, 9 December 2022 â Coca-Cola Malaysia, through its World Without Waste Vision, is collaborating with General Merchandise Stores and supermarket chain AEON Malaysia, as well as plastic products processing and manufacturing company Hiroyuki Industries to organise a polyethylene terephthalate (PET) bottle collection and recycling campaign.
The Recycling Fantastic Campaign is the first collaboration campaign between the three companies, and it is one of many initiatives that fall under Coca-Colaâs World Without Waste Vision â an ambitious sustainable packaging program launched in 2018 with the goal of tackling global plastic waste issue through the focus on key areas including: Design, Collect & Partner. In addition, the campaign hopes to drive awareness and action among the public about the importance of plastic segregation and recycling.
Amruta Vaidya delivering her speech at the Recycling Fantastic Campaign launch and highlights that the goal of this campaign is to publicise the importance of segregation and value of PET bottles.
âThe Recycling Fantastic Campaign announced today highlights the key areas of Collect & Partner from the World Without Waste Vision. We believe that solutions to the worldâs plastic waste challenges can best be unlocked when likeminded stakeholders work collaboratively. We are honoured that companies such as AEON Malaysia and Hiroyuki Industries share the same ideology as us, and we look forward to more collaborations in the future,â said Amruta Vaidya, Director of Franchise Operation, Coca-Cola Malaysia.
As a leading General Merchandise Stores and supermarket chain in Malaysia, AEON Malaysia upholds the company’s principles of pursuing peace, respecting humanity, and contributing to local communities, always with the customerâs point of view at its core. As such, the AEON Sustainability Charter (ASC) is a blueprint developed to achieve a sustainable society in tandem with the growth of AEON and aligned with the growing importance of corporate responsibility.
 âWe at AEON Malaysia aim to think globally and advance activities locally as we actively promote initiatives involving both environmental and societal aspects with our stakeholders. The AEON Sustainability Charter (ASC) carries five core pillars â environmentally focused, responsible employment, efficiency and integrity, sustainable economics and Dynamic CX (Customer Experience), which we believe will be essential to propel AEONâs growth in a sustainable world,â said Dr Grace Lee, Chief Financial Officer, AEON Malaysia.
Based in Johor Bahru, Hiroyuki Industries started its operation as a manufacturer of high-quality polypropylene (PP) and polyester strapping bands in February 2001. With more than 20 years of experience and operating three manufacturing plants in Malaysia, Hiroyuki Industries is capable of recycling up to 550 million units of used PET bottles and transforming them into 10,000 metric ton of recycled PET (RPET) resin per annum.
âThe recycling rate among Malaysians is the lowest among ASEAN countries, where only 16% of PET bottles are successfully collected for recycling. It is estimated that 21% of PET bottles leak into the environment and harming it in the process, while the remaining 63% of PET bottles go into landfills. Through the Recycling Fantastic Campaign, we are trying to educate the public that plastic is not a waste, and that it carries great value if it is collected and processed accordingly,â said Nakata Hiroyuki, Managing Director & Founder, Hiroyuki Industries.
The Recycling Fantastic Campaign will take place from 10 December 2022 to 26 February 2023 at six AEON malls in the state of Johor. AEON customers and members of the public are encouraged to collect PET bottles in exchange for AEON points as well as Coca-Cola products. For every 1kg of PET bottles that are collected and sent to participating AEON malls, AEON customers and the public will be eligible to receive 300 AEON points deposited into their AEON membership, where it can be used to redeem attractive rewards or discounts for their shopping trips at AEON malls.
Tengku Adrinna, Nakata Hiroyuki, and Amruta Vaidya support to recycle PET bottles
The Recycling Fantastic Campaign is one of Coca-Cola Malaysiaâs first collaborative efforts in the country to collect and segregate PET bottles. The company aims to expand its World Without Waste Vision which includes education programmes, future collection programmes, as well as partnering with key private and government stakeholders to further strengthen its PET bottle collection efforts in Malaysia.
The six AEON malls in Johor participating in the Recycling Fantastic Campaign are:
From left to right â Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonaldâs Malaysia and Felina Lim, Senior Director of Operations, McDonaldâs Malaysia officiated the launch of the Jalan-Jalan McD campaign, which begins from 10 December 2022 to 31 December 2022.
Whiz through iconic McDonaldâs Drive-Thru restaurants across Malaysia and stand a chance to win prizes worth up to RM100,000
KUALA LUMPUR, 9 DECEMBER 2022 â Are you ready for an epic fun-filled road trip this holiday season? McDonaldâs Malaysia is inviting all Malaysians to hit the road with its latest Jalan-Jalan McD campaign, for an ultimate holiday experience travelling around Peninsular Malaysia.
Starting from 10 December 2022 to 31 December 2022, the campaign offers Malaysians a chance to discover historical sites in Malacca, take on the beautiful vistas through Cameron Highlands, or cruise along East Coastâs scenic highways to enjoy a breathtaking sea view â all while enjoying their favourite McDonaldâs meal!
Kicking off at the very first McDonaldâs Drive-Thru restaurant â McDonaldâs Titiwangsa â the Jalan-Jalan McD campaign is part of the McDonaldâs Drive-Thru Carnival, aiming to encourage Malaysians to create fond memories as they take the journey for an exciting year-end road trip.
Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonaldâs Malaysia with the Lagi Best Road Trip Passport during the launch of the Jalan-Jalan McD campaign.
âNo matter where Malaysians travel to this holiday season, they will definitely find a McDonaldâs nearby to where they are. Whether youâre in the city, enjoying the sun at our lovely beaches, or visiting quaint little towns across our beautiful country, youâll know that McDonaldâs is with you, wherever you go,â said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonaldâs Malaysia.
âAs the most accessible and reliable Drive-Thru brand in the country, we are excited to bring the Jalan-Jalan McD experience to Malaysians, by enabling them to create fond memories with their loved ones wherever they travel to in Malaysia,â added Melati.
Through the Jalan-Jalan McD campaign, McDonaldâs is encouraging Malaysians to take part in the Jalan-Jalan McD Road Trip Challenge, a special 2,500 km road trip challenge to visit 20 of McDonaldâs most iconic Drive-Thru restaurants across Malaysia.
From left to right – Felina Lim, Senior Director of Operations, McDonaldâs Malaysia and Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonaldâs Malaysia flagged off the Jalan-Jalan McD campaign at the very first McDonaldâs Drive-Thru restaurant in Malaysia â McDonaldâs Titiwangsa.
As part of this challenge, customers will receive a Jalan-Jalan McD Passport when they purchase a special Jalan-Jalan McD bundle for a minimum of RM20 via the âOrder & Collectâ feature on the McDonaldâs app. For every purchase of the bundle at any of the 20 designated McDonaldâs Drive-Thru restaurants, customers will receive a stamp in their passport. The first ten participants to complete the Jalan-Jalan McD Road Trip Challenge will stand a chance to win prizes worth up to RM100,000.
On top of collecting stamps at the selected McDonaldâs Drive-Thru restaurants, McDonaldâs is also giving participants another opportunity to win prizes when they submit videos of their journey, which must include the 20 selected McDonaldâs Drive-Thru restaurants. The videos with the highest number of âlikesâ on social media will be deemed winners.
Apart from the Jalan-Jalan McD Road Trip Challenge and the TravelVlog contest, McDonaldâs is also ensuring that every Malaysian has the chance to win prizes through other means such as the Jalan-Jalan McD Stamp & Win contest. Participants only need to collect five stamps from any McDonaldâs Drive-Thru restaurant in Malaysia to win a voucher, which entitles the customer to redeem a free menu item.
Elevate the snacking experience with limited edition OREO x BLACKPINK products, exclusive collectibles and special events across the region
Fans of OREO and K-Pop â keep your eyes peeled for the official drop!
MALAYSIA, 8 DEC 2022 â OREO, the worldâs favorite cookie by MondelÄz International, is teaming up with South Korean mega girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration. Fans of the iconic Oreo sandwich cookie and fans of BLACKPINK (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
âWe are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of Kpop and its far reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!â said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, MondelÄz International.Â
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-inspired variants. These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
Given its combined fanbase, OREO x BLACKPINK is set to join the collaboration hall of fame. OREOâs previous collaborative coups in partnership with showbusiness superstars include the monster success of OREO x Lady Gaga, a campaign that ran in the U.S., Canada and Europe in 2021. OREO x BLACKPINK is exclusively for Asian markets.
ShopeeFood enterprise businesses share their inspirational stories of resilience and growth
KUALA LUMPUR, 7 DECEMBER 2022 â Growing a business in the food and beverage (F&B) industry is not an easy feat, especially during the COVID-19 pandemic. Businesses which sustained growth are truly inspirational, especially homegrown brands that have built their business from ground zero and sometimes with limited resources compared to the bigger players.
It takes an immense amount of foresight and agility in adopting business models to suit current customer trends. The opportunities to do even better are aplenty, with many local merchant heroes opening new branches to meet popular demand for their food.
ShopeeFood is proud to partner with many of these local food enterprise heroes who have chosen the mobile app as their preferred digital solution and delivery provider. Many local merchants have successfully adopted digitalisation to expand their market. This is not a surprise as at least 90% of more than 800,000 local MSMEs (micro, small and medium enterprises) are estimated to continue adopting digital solutions for their businesses by 2025[1].
âWe are honoured that ShopeeFood has contributed to the success of our local merchants through our digital solutions. Being on our platform has opened up many potentials for our local merchants as they explore the advantages of incorporating digital solutions in their business models,â said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.
âWe are certainly proud of them and their successes. They are an inspiration not only to us but to other new entrepreneurs as well. We will continue to provide the support required to help uplift our local merchants, such as our upcoming year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new customers as well as offer their loyal customers even more value and rewards via the promotions we have lined up,â she added.
ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopeeâs platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFoodâs regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.
Hometown Favourite
Borenos Full Spring Chicken Meal
ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receive requests from customers to open new outlets in other parts of the country.
Janice Yeo – Founder And Managing Director of Borenos Fried Chicken
âFans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,â said Janice Yeo, Founder of Borenos Fried Chicken.
Borenos Premium Burger
The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. âAs a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,â explained Yeo.
Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. âAs both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,â she said.
Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu â a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.
Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun.
Dubbing itself as Malaysiaâs #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first opened store in Kuala Lumpur towards the end of 2019. Today, it continues to brew success delivering over 8.8 million cups of coffee to date – staying true to its vision to evolve the concept of coffee consumption to make speciality coffee affordable for everyone, every day.
Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee
âOur journey has been positive with so many Malaysians loving our brand and products. Customers have been sending in requests for us to open up in their neighbourhoods. We also ensure that the local community benefits from our expansion through job opportunities,â said Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee.
Since being on ShopeeFood three years ago, Foong says the coffee chain utilises customer data it receives from the platform to make better business decisions. âWe can now predict a spike in sales period to better manage our inventories,â shared Foong.
For ZUS Coffee, going digital is not just an advantage for the business but also a way to give back to its customers, which in turn helps build loyalty. âThe ease of ShopeePay and ShopeeFood have attracted many customers to utilise the platform, and in turn, we were able to reach out to new customers through it. The platform has also allowed us to better understand our customersâ taste preferences, and this helps us to create more innovative products around our coffee products,” concluded Foong.
Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula melaka, pandan and coconut cream, and CEO Latte, a stronger pick-me-up with less milk, stronger coffee.
Not all F&B businesses were negatively impacted during the pandemic; in fact, some were even established at that time and have flourished since. One example is a popular local food enterprise brand: Classic Taiwan Braised Pork Rice and Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with plans to open even more.
Tiang How Soon
âAside from constantly innovating our menu to attract customers and adopting technology for our daily operations, ShopeeFood has helped us improve our brand visibility,â said Tiang How Soon, the 36-years old founder of the brand.
âWe opened our restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns meant that we had to turn to technology to expand our sales avenues and discover more customers. We were also able to come on-board ShopeeFood easily and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our sales have increased, and we often get positive feedback from our customers. More so because most of our customers are e-wallet users that enjoy seamless processes for ordering and enjoying their food,â added Tiang.
For new and modern entrepreneurs that are looking to start their own food business, Tiang offered good advice from his own experience. âContinuous learning is key. There is always a new concept, new taste and new service. There is no time for you to stop and rest,â he concluded.
Order these hot picks from Classic Taiwan on ShopeeFood: The classic comfort food Taiwan Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.
It is no secret that Malaysians love bubble tea and dessert-inspired beverages. By just looking at the mushrooming of specialty beverage outlets, it is easy to tell how competitive the sector has become. Bubblebee in this respect is a local food enterprise that has done well.
Directors of Bubblebee
Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia â and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.
Bubblebee – Beef Rendang
âBubblebee is recognised throughout Malaysia and we are grateful to our customers and their endless support since the opening of our first outlet. We believe in the idea that you donât just build a business, but in building people and communities. This is why our motto is to bring smiles to everyoneâs day â one person, one cup and one neighbourhood at a time. We are proud to have been able to deliver this and more to our fans,â said Shahmira bin Muhamad (Shuib), one of the three Directors for Bubblebee.
Incorporating technology into daily business operations has allowed Bubblebee to enhance its efficiency and food quality. This also enhanced customer experiences. Since joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the platformâs seller features to improve its productivity significantly, which has led to an increase in profit margins as well.
Check out these Bubblebee bestsellers on ShopeeFood: Golden Series Ice Cream paired with honeycomb, Honey Ice Cream drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.
Make sure to check out Decemberâs 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Hereâs what is in store:
ShopeeFood
Free Delivery with RM0 min spend
Discounts up to 50% OFF on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen – Vietnam Coffee, Nasi Lemak Saleha and much more
Shocking Sale at RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa, BMS Organics, Tiger Sugar, Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and lots more. Be sure to check details on ShopeeFood app:
The Heineken Malaysia Berhad team and Sambal Lab team at the MEA receiving an award for House of Guinness
Guinness Malaysia wins prestigious A+M Marketing Excellence Awards
Kuala Lumpur, 1st December 2022 – Guinness Malaysia’s immersive and experiential ‘House of Guinness: Discover the Innovation of Guinness Draught in a Can’ has brought home three awards from the prestigious Advertising & Marketingâs (A+M) Marketing Excellence Awards Malaysia 2022 held at the Hilton Kuala Lumpur on 25th November.
Guinness Malaysia was recognised in three categories: Excellence in Marketing Transformation (Silver), Excellence in Launch/Re-launch Marketing (Silver), and Excellence in Customer Engagement (Bronze).
The Heineken Malaysia Berhad team and Sambal Lab team at the MEA
The campaign was recognised for taking the consumer experience to the next level by creating an immersive and experiential space to educate consumers about Guinness Draught in a Can (GDIC) which was introduced to the Malaysian market earlier this year. It was also lauded for its approach to forging a relationship between GDIC and Gen Z, the demographic crucial for accelerating future growth.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, said, âWe are honoured to be recognised by A+M alongside other leading brands in Malaysia. We invested significant effort in designing a campaign that was effective not only in introducing Guinness fans to a new innovation but also in connecting new friends, especially Gen Zs, to the magical Guinness experience.â
The Heineken Malaysia Berhad team at the MEA 2022
The House of Guinness was held over eight weeks, and welcomed a total of 14,580 visitors, including members of the media, influencers, and lovers of Guinness to learn about the magic of GDIC. The recognition by these prestigious awards is a testament to the creative strength and effectiveness of the overall campaign.
âWe leveraged consumer insights and experiences to create a truly unique campaign, delivering an immersive activation that allowed consumers to discover the magic of Guinness through mission-based experiences. Fans also learned serving rituals and how the GDIC innovation allows the smooth and creamy taste of the worldâs best stout to be enjoyed wherever they are,â said Shaun Lim, Marketing Manager of Guinness Malaysia.
House of Guinness was brought to life with the collaborative effort from all stakeholders, including Sambal Lab, who was the key driver for the concept, strategy, design and build, creatives, and implementation to introduce the product to the Malaysian market. Â
âIt was imperative to give Gen Zs not just a fun experience, but a memorable one as well. This immersive education experience allowed them to understand what makes GDIC unique while firmly establishing Guinness as the worldâs best stout,â said Balreet Gill, Sambal Labâs founder.
The Chicken Rice Shop (TCRS) has re-introduced its popular menu with an improvised recipe of Grilled Butter Chicken. We popped by the TCRS outlet at The Mines Shopping Mall to try their all-new Grilled Butter Chicken Katsu Henshin.
The Grilled Butter Chicken Katsu Henshin is boneless chicken thigh coated with katsu breading that comes with its signature golden buttery sauce and garnished with curry leaves. I must say this Grilled Butter Chicken Katsu Henshin is really buttery and the katsu breading makes the chicken crunchy, making the Grilled Butter Chicken Katsu Henshin a nice dish to have after a long day at work.
Image credit: Minimeinsights.com
Grilled Butter Chicken Katsu Henshin comes in three different sets of meals for everyone to enjoy.
Meal A (1 pax) – RM 24.90
Grilled Butter Chicken
Pak Choy with Oyster Sauce (small)
1 Bowl of Rice
1 Soup of the Day
Meal B (2 pax) – RM 52.90
Grilled Butter Chicken
Single Serve Chicken (Choice of Roast/Steamed/Soy Sauce)
Nyonya Pai Tee (regular)
Sai To Fish Ball Soup (regular)
Pak Choy with Oyster Sauce (regular) or Spicy Savoury Ladies’ Fingers (regular)
2 Bowls of Rice
2 Soup of the Day
Meal C (4 pax) – RM 91.90
Grilled Butter Chicken
1/4 Chicken (Choice of Roast/Steamed/Soy Sauce)
Nyonya Pai Tee (large)
Penang Rojak (large)
Penang Famous Chicken Rolls (3pcs)
Pak Choy with Oyster Sauce (large) or Spicy Savoury Ladies’ Fingers (large)
4 Bowls of Rice
4 Soup of the Day
Passion Henshin. Image credit: Minimeinsights.com
The highlight of the day is the refreshing Passion Henshin, which is a combination of Calpis and 7Up with a yogurty and sparkling taste.
Penang Famous Chicken Rolls. Image credit: minimeinsights.com
Let’s explore the other dishes in Meal C. The Penang Famous Chicken Rolls come in three pieces and they are really delicious and crispy.
Soup of the day. Image credit: Minimeinsights.com
Kudos to TCRS for really paying attention to the soup and the condiment. The soup of the day does come with old cucumber pieces, while the condiments including chili sauce and the ginger scallion sauce are perfectly done.
Image credit: Minimeinsights.com
Here, we also want to highlight the Nyonya Pai Tee, which are crispy pastry shells filled with a savoury mixture of thinly sliced vegetables and chicken.
Pai Tee. Image credit: Minimeinsights.com
Interestingly, the TCRS outlet at The Mines deploys a robotic server to deliver food to diners, a common practice by foodservice operators to solve the labour shortage issue.
Image credit: Minimeinsights.com
Dining at the TCRS outlet at The Mines is comfortable, thanks to its nice decor featuring custom made images of cute chicken tiles on the wall.
The latest bold flavours of the Grilled Butter Chicken is in stores nationwide from 7 November 2022 until 8 January 2023.
Arieni Ritzal, Founder & CEO of Gula Cakery demonstrating a baking session at the anniversary event
Three new cloud-like, melt-in-your-mouth croissants now available at all Gula Cakery outlets
Seventh anniversary celebrations at the flagship store took 500+ dessert lovers down memory lane with a glimpse of the brandâs origin story
Kuala Lumpur, 7 December 2022 â Local crowd favourite Gula Cakery recently celebrated its seventh-year anniversary not with its signature cakey delights, but with a tribute to its founderâs time learning the art of baking in France: a new line of buttery, flaky croissants!
From top to bottom_ Strawberry Cream, Chocolate Nutella, Caramel Almond
Inspired by founder Arieni Ritzalâs journey from grandmaâs kitchen to the eye-opening world of Parisian culinary schools, Gula Cakery debuted three new variations of the humble croissant: nutty sweet Caramel Almond, refreshing and tangy Strawberry Cream, and the luxurious Nutella Chocolate. These new additions are RM15 each and join Gula Cakeryâs existing repertoire of viennoiserie pastries, all baked to a golden ratio â crunchy and flaky perfection on the outside, cloud-soft and warm goodness on the inside.
Nutella Chocolate Croissant
âWhen I was learning the ropes in Paris, I was so blown away by the French patissiersâ respect and attention to detail for their pastries! Thatâs part of the reason why Gula Cakery has always been about baking each of our classic homemade goodies to perfection, and embracing a nostalgic taste infused with fan favourite flavours. Thereâs no better time to spotlight that than now â taking the anniversary as an opportunity to appreciate our roots while also celebrating a new addition to our stores,â Arieni shared.
Nutty Macadamia Tart
The croissants wonât be short of company either as they make their debut alongside a range of delectable tartlets, which come in 12 different flavours. These include classics such as Dark Chocolate, Lemon Cream, and Strawberry, as well as a host of brand new flavours such as Ferrero Rocher Crunch, HeavenlyPistachio, Nutty Macadamia, and a whole lot more!
Heavenly Pistachio Tart
In addition to the new pastries, Gula Cakery also celebrated its seventh anniversary with a two-day event at its flagship store in Kota Kemuning, Shah Alam.
Tropical Mango Bliss
Over the weekend, more than 500 dessert enthusiasts treated themselves to Gula Cakeryâs rich signature desserts and homely food. There were also a host of interactive activities, such as a spin-and-win, lucky draws, as well as complimentary baking classes with Arieni, who is the founder of Gula Cakery and lifelong baker.
Butter Pecan Tart
âItâs hard to believe how fast time has flown, starting from my first venture baking out of my own home with my grandmotherâs recipe book, to now having shared my own passion for desserts with everyone at Gula Cakery for seven years. Seeing the joy on our customersâ faces when they bite into our sweet treats with their loved ones, especially at our anniversary event, makes the team even more determined to continue doing what weâre doing: innovating desserts that not only bring you joy, but your friends and family too!â added Arieni.
Above: Arieni Ritzal, Founder & CEO of Gula Cakery demonstrating a baking session at the anniversary event
With over 200 varieties of cakes to its name, Gula Cakery has been building a sturdy following among urban families since its establishment in 2015. True to its mission of having something for everyone, the brand has also expanded its menu options to include pre-dessert fare as well, with piping hot savoury meals ranging from Western dishes like pasta and burgers to local Malaysian staples like nasi kerabu and kuey teow goreng, and is currently in the midst of obtaining its halal certification to ensure compliance with local food preparation standards.
Gula Cakery currently has ten physical outlets with several subsidiaries across the Klang Valley, including sister brands Gula Creamery and Andra by Gula Cakery. Its newest sub-brand, Malaiqa by Gula Cakery, has also recently made its entrance in Malacca. The brand is looking to expand nationwide in the future, continuing its passion for bringing families closer together through tasty homebaked desserts made with heart.
Participants who competed during the Castrol Game Changers event
KUALA LUMPUR, 7 December 2022 – Castrol, one of the countryâs leading automotive lubricant companies, hosted the Castrol Game Changers event on 3 December 2022 at Tropicana Golf and Country Club.
The event witnessed the selection of two champions who won an all-expenses-paid trip to England and two tickets each for a Premier League (PL) match in 2023. Castrolâs global partnership with PL further enhanced Castrolâs visibility to a wider range of international audiences, driving the excitement of football fans and automobile enthusiastsÂ
There were two phases to the event: The Castrol Race Off, which saw Meor Razzi Rizal Bin Meor Faisal with the fastest time win two tickets to watch a PL match in England next year, compete against twenty teams comprising of 40 qualifiers pre-chosen from May to September. Each team picked one member of their team to race against the other teams in a driving simulator race. Following this, the Castrol Kick Off, which witnessed Lim Choo Leong, having secured the highest score in this round, won a second pair of tickets, had the eight top-ranked teams from the Castrol Race Off (barring the winner) compete in a two-vs-two futsal tournament. For their effort, the runners-up from the Kick-off was awarded with a signed Premier League jersey.
Meor Razzi Rizal Bin Meor Faisal with the fastest time winning two tickets to the Premier League match in England next year
âWe are excited to reward our two winners and their partners to witness a once-in-a-lifetime opportunity to experience a live PL match. It will be a momentous occasion as our Malaysian champions will join winners from other nations to enjoy the match next year,â said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
Castrol Malaysia & Singapore team during the Game Changers Event
The Castrol-PL partnership pact was announced in the end of 2021; and is spurred by the automotive lubricant brandâs passion for football as well as its previous successful collaborations with associations such as FIFA World Cup and UEFA European Championships. With a worldwide television audience of more than 3.2 billion, the PL is the most-watched football league in the world – with averaging attendance of more than 38,000 passionate fans joined by a global audience of 643 million viewers per game.Â
Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore presenting the tickets to Lim Choo Leong, who secured the highest score in the Castrol Kick Off
In the previous months, the Castrol-PL partnership saw several activities organised, beginning with the Castrol x PL Rover, which visited 16 key locations nationwide that drove awareness of the Castrol Game Changers contest. Following the rover activation, Castrol also ran two digital contests Castrol PL Moment & Castrol PL Bi-weekly quiz, which saw consumers posting their most memorable football moments with the #CastrolPL.
The runners-up from the Castrol Kick-off were awarded signed Premier League jerseys
‘Castrol Malaysia hit several milestones starting with our PL partnership, Castrol Hari Mekanik Malaysia’s fourth anniversary, and the 20th anniversary of Castrol Auto Service (CAS) in the country, among others. We are elated to interact with our consumers through this event and looking forward to connecting with them through new activations in the future,â Mei-Shan concluded.
Kelvin Chan, Director of Operations, foodpanda and Townplanner Norliza Hashim with the female walkers
An Initiative to Alleviate the Burden and Challenges of Women in the Gig Economy
Kuala Lumpur, December 7, 2022 – In alleviating the burden and challenges of women workers in the gig economy and to empower women in need, foodpanda Malaysia, the countryâs leading food delivery service, and Urbanice Malaysia have joined forces to introduce Blooming Panda â an initiative to onboard female walkers as delivery partners and equipping them with bicycles.
In an event held at the National Sustainable Development Goals Centre here this morning, the bicycles which were sponsored by Urbanice, were presented to 35 women in need. They have been previously identified and selected by Urbanice together with Womenâs Aid Organisation. Urbanice Malaysia is an agency under the Ministry of Housing and Local Government to advocate the sustainable urban agenda.
Left to right: Shubham Saran, Head of Logistics, foodpanda, Tuan Mohd Yushanizar, Deputy Director of City Planning, DBKL, Kelvin Chan, Director of Operations, foodpanda, Townplanner Norliza Hashim, CEO
Tuan Mohd Yushanizar bin Md Yusoff, Deputy Director of City Planning, Kuala Lumpur City Hall was also in attendance to witness the bicycle presentation.
Commenting on this impactful initiative, Kelvin Chan, Director of Operations at foodpanda Malaysia said that this initiative was introduced to further encourage women participation in the gig-economy. âFrom the onset of the pandemic, women have borne a disproportionate share of burden and sacrifice. Through these few years, we have seen a lot of grit and resilience in many of them. We recognise the demand for more flexible work and for women to be able to spend more of their time on whatâs important to them. As such, we are commited to improving ourselves 1% better each day and to provide an avenue to help women break barriers in providing for their families and contribute to the economy.â
He added, âIn the same vein, the name Blooming Panda represents a new beginning for these women in need. We hope that this can provide them with a second chance for them to be more confident and have agency over their own economic empowerment. We are proud to be working with Urbanice through this programme in creating income opportunities and for those in need the most in a manner that is safe and sustainable.â
Aside from creating job opportunities and helping women thrive in the gig economy, this partnership between foodpanda Malaysia and Urbanice Malaysia also aims to build a more sustainable community by promoting the use of zero-emission vehicles such as bicycles and e-scooters.
Townplanner Norliza Hashim, CEO of Urbanice
Norliza Hashim, Chief Executive Officer of Urbanice Malaysia shared her pride in being able to collaborate with foodpanda Malaysia in this initiative. In her words, âWe are overjoyed at seeing an industry giant such as foodpanda sharing similar values as us. Aside from promoting urban sustainability, we believe that empowering women is crucial to the health and social development of families and the community.â
âWhen women live secure and fulfilled lives, they are able to maximise their full potential – contributing their skills to the workforce and leading them to raise happier and healthier children. Additionally, this could also lead to sustainable economic growth, which will benefit their communities, the nation and humanity as a whole,â added Norliza.
Other sponsors and partners involved in the Blooming Panda initiative include, the Selangor Zakat Board, which will be giving three months of zakat (tithe) to the eligible asnaf (needy) participants in the programme. Kiddocare, Malaysiaâs first and preferred on-demand babysitting platform, will be sponsoring three months of home childcare for the delivery partners.
Nadira Yusoff, Chief Executive Officer and founder of Kiddocare commented, âKiddocare is truly delighted to collaborate and support the Blooming Panda campaign, by empowering mothers who are foodpanda delivery partners with on-demand childcare. Our platform is a support system for parents, particularly mothers, allowing them to have peace of mind of professional carers who keep their children safe, happy and nurtured, while they go out and work. We hope through this collaboration, we will also be able to encourage women to join the gig-economy to increase income and their livelihood.â
As it stands, foodpanda Malaysia is committed to the economic empowerment of all its delivery partners while ensuring that they remain protected and that their welfare is taken care of. The Company remains to be at the forefront of social protection of its delivery partners, collaborating with strategic partners including Social Security Organisation (Socso) and PolicyStreet, an insurance technology company.
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