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Heineken Malaysia Cheers To Yet Another Triple Win At Putra Brand Awards 2021

By
Tan Heng Hong
-
9032 Putra Brands Award 2021. 21 Jan 2022 —CHAN TAK KONG/The Star

Heineken® and Tiger Beer proudly takes home the Gold Award while Guinness wins the Silver Award

25 th January 2022 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has continued its winning streak at the Putra Brand Awards 2021 by seizing three outstanding accolades. The company raised their glasses for yet another triple win as Heineken® and Tiger Beer won Gold, while Guinness achieved Silver. These new wins bring the total awards tally to 36 since the inception of the Putra Brand Awards.’

Commenting on the achievement, Roland Bala, Managing Director of HEINEKEN Malaysia said, “A huge thanks to all our consumers for their amazing support to our brands. Despite the challenges, we continue to invest behind our brands and our people as well as stay connected with our consumers whilst adapting to the new normal. Our achievements were made possible by the team at HEINEKEN Malaysia and our business partners who demonstrated resilience, courage, commitment, and passion to ensure we delivered the best to our consumers. Indeed, we are guided by HEINEKEN’s purpose, which is to brew the joy of true togetherness to inspire a better world.

Pablo Chabot, Marketing Director of HEINEKEN Malaysia added, “We are proud to once again be recognised at the prestigious Putra Brand Awards, further demonstrating consumers’ trust and preference for our winning brands. At HEINEKEN Malaysia, by putting our consumers at the centre, we enable the creation of innovative, meaningful, and relevant campaigns. The pandemic challenged existing norms and pushed us to be more creative as we strived to connect with consumers whilst delivering premium, world-class experiences just as we’ve been known to do.

During the year, Heineken® was the proud official beer partner of UEFA Euro 2020™, which took place from 12th June to 12th July 2021. Through the ‘Enjoy the Rivalry’ campaign, fans were invited to the virtual Heineken Rivalry Stadium to challenge celebrity opponents and outsmart their match predictions to be in the running to win exclusive prizes. Additionally, with many working from home in the new normal, Heineken® encouraged consumers to work smart and drink smart through the launch of the ‘#NowYouCan’ campaign by giving away 10,000 units of Heineken® 0.0 4-can packs, sent straight to consumers’ doorsteps for a refresher while working from home – minus the guilt and minus the alcohol.

Tiger Beer, Malaysia’s No. 1 Beer, started 2021 with a big bang by introducing the ‘Bring on the ONG’ Chinese New Year campaign featuring limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000. As a brand that has always championed local street food culture, with roots that go back to being a brand born and raised on the streets of Asia, Tiger Beer launched the ‘Xperience the Xtraordinary’ virtual street food festival, championing local businesses by introducing an innovative experience for digital festivalgoers to purchase limited-edition streetwear and enjoy street food paired with refreshing Tiger Beer – all conveniently delivered to their doorsteps

Guinness, Malaysia’s favourite and the World’s No. 1 Stout, rolled out a month-long St.
Patrick’s celebration. For 31 days in a row, Guinness spread joyful St. Patrick’s spirit to its fans with the Guinness St. Patrick’s Celebration Kits, curated exclusively for fans to catch up on their missed celebrations. When the lockdown was lifted, restaurants were finally able to welcome guests back for dine-in. Guinness gave family and loved ones an opportunity to reconnect post lockdown through its ‘Ready When You Are’ campaign. Guinness brought back the renowned STOUTie machines to selected partner restaurants and bars where consumers can print their selfies on top of a cold and creamy glass of Guinness.

HEINEKEN Malaysia is a strong advocate for responsible consumption, and constantly
encourages consumers to enjoy responsibly and to not drink and drive through its commercial and marketing activities. HEINEKEN Malaysia’s products are strictly for non-Muslims aged 21 and above only. For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

Carlsberg Malaysia thanks consumers for winning 3 Prestigious Awards at the Putra Brand Awards 2021

By
Tan Heng Hong
-
From the left: Carlsberg Malaysia's flagship brand - Carlsberg's brand custodians, together with Stefano Clini, Carlsberg Malaysia's Managing Director; Pearl Lai, Carlsberg Malaysia's Corporate Affairs Director; Peter Wachenschwanz, Carlsberg Supply Chain Director.

The brewer’s beer, cider and stout brands delivered the best to win the hearts of Malaysian consumers

SHAH ALAM, 26 January 2022 – Carlsberg Malaysia has bagged three Putra Brand Awards’ accolades – Platinum Award for its flagship brand Carlsberg, while Somersby cider and Connor’s Stout Porter won Silver under the Beverage-Alcoholic category, a testament to the brewer’s commitment in offering quality brews and engaging brands to Malaysian beer, cider and stout consumers.

Voted by over 11,000 Malaysian consumers, Carlsberg brand outshined other reputable alcoholic beverages, earning the Platinum Award at the renowned 12th edition Putra Brand Awards. This accreditation also marks the 12th consecutive win for Carlsberg.

Somersby took home the Silver Award, earning its fifth consecutive win at the prestigious award.

The country’s leading cider brand Somersby earned its fifth consecutive win at the prestigious award. It is the only cider beverage that had made the cut, stayed engaging and innovated home consumption drinking experience during the pandemic, thus gaining recognition within the category.

New to the hall of fame is Connor’s Stout Porter that won Silver at the prestigious award.

New to the hall of fame is Connor’s Stout Porter that won Silver at the prestigious award. It was a humbling experience for Connor’s, a fairly new stout brand to take centre stage celebrating its innovation of draught stout packaged in cans launched amid the pandemic last year.

“We are honoured to be voted as the preferred and trusted alcoholic beverages by the Malaysian beer lovers. This recognition is a huge encouragement for us, and we promise to continue pursuing quality and innovation as we strive to Brew for a Better Today and Tomorrow,” said Stefano Clini, Carlsberg Malaysia’s Managing Director.

“With these votes of confidence and trust from Malaysian consumers, we will continue to strive to create an even better beer enjoyment experiences for Malaysian beer lovers and to always stay relevant, progressive and engaging with our consumers,” he added.

The Putra Brand Awards is an annual premier brand awards event in Malaysia launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB).

Adding to its win at the 2021 Putra Brand Awards, Carlsberg Malaysia has also recently clinched top spot of highest return-on-equity over three years within the Consumers Products & Services category at the 12th edition of The Edge Billion Ringgit Club (BRC) Awards and also the “Company of the Year” under the manufacturing of beverage sector for the second time at the 6th edition Sustainability & CSR Malaysia Awards 2021.

The brewer had also won three awards at the Employee Experience Awards 2021 by Human Resources Online; of which Carlsberg Malaysia took home Gold for Best Crisis Management and Leadership, Silver for Best Succession Planning Strategy, and Bronze for Best First-Time Manager Programme, as well as being named the Most Preferred Graduate Employer (Champion in Liquor) by Talentbank.

For more updates and activities by Carlsberg Malaysia and its brands, log on to

From the left: Carlsberg Malaysia’s flagship brand – Carlsberg’s brand custodians, together with Stefano Clini, Carlsberg Malaysia’s Managing Director; Pearl Lai, Carlsberg Malaysia’s Corporate Affairs Director; Peter Wachenschwanz, Carlsberg Supply Chain Director.

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HiLo School powdered milk now comes in exciting bubble gum flavour

By
Tan Heng Hong
-

Indonesia’s Nutrifood has continued to add new flavours to its HiLo School powdered milk to keep its young consumers excited. Bubble Gum is the latest flavour in the HiLo School range, which is high in calcium, lower in sugar and fat and is a good source of protein.

HiLo School Bubble Gum also contains DHA as well as 9 vitamins and 4 minerals. Its Immunopro+ formula has zinc, selenium and vitamin C & E to improve the body’s immune system.

Click here to buy from Nutrimart.

Protemil Balado offers a ready-to-eat plant-based meal with a local flavour

By
Tan Heng Hong
-

PT Aneka Sarivita has recently launched Protemil with the Balado flavour. This ready-to-eat, plant-based snack from Indonesia is made from soy. Protemil can be used as a meal accompaniment for rice and noodle dishes. The plant-based food, which is high in plant-based protein, is said to have a meat texture without the cholesterol. The price per pack is only IDR 5,000.

Protemil is a good example of a localised plant-based food that is affordably priced and comes with flavours that suit the Indonesian palate.

Click here to buy from the official store on Shopee.

ZUS Coffee celebrates Year of the Tiger with the Ong Lai series

By
Tan Heng Hong
-

ZUS Coffee is ROAR-ling in this Year of The Tiger with Ong-some drinks. “Ong Lai” means pineapple in the Hokkien dialect, but also translates to “Prosperity comes your way”.

Sparkly Pineapple Thunder: Rack up on Golden Riches with this sweet & striking drink that is sure to send your tastebuds tingling with joy!

Creamy Pineapple Coconut: Something milky and something to bring you Abundant Prosperity!

Wealthy Pineapple Lemonade: Why a spritz of ong when you can get all the ong to lai with one sip of this bursting fizzy tanginess?

Lucky Pineapple Frappe: Smooth and easy to enjoy, just like how we predict your New Year, New Start to be!

Costa Coffee Malaysia celebrates Chinese New Year with Orange Butterscotch

By
Tan Heng Hong
-

Costa Coffee Malaysia has launched three new beverages to celebrate Chinese New Year in the year of the tiger. This year, the coffee player is offering Orange Butterscotch as the auspicious treat. The beverages come in latte, frostino and iced latte. Get yours now from Costa Coffee near you.

Welcome the Year of the Tiger with Elevete Patisserie Chinese New Year and Valentine’s Day Collections

By
Tan Heng Hong
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Treasure Pleasure

Kuala Lumpur, 25 January 2022 – Chinese New Year symbolises the start of a new year. In this year of the mighty tiger, Elevete Patisserie offers a refreshing Chinese New Year collection to cater for this festive celebration. From now until 19 February 2022, Elevete Patisserie’s Chinese New Year collection is ready to bring you happiness, great health and prosperity.

On the 15th day of Chinese New Year is known as Chap Goh Mei or Chinese Valentine’s Day. In the ancient days, single ladies would toss mandarin oranges in the river as a way to reach their admirer. Those days are long gone as Elevete Patisserie has also curated a Valentine’s Day collection for this season of expressing love. It can be delivered to your friend or lover starting from 11 February until 15 March 2022.

Chinese New Year – Celebrate the Year of the Tiger

This Chinese New Year, Elevete Patisserie is launching its collection with a bang as many
families are finally reuniting for the occasion ever since the pandemic. With that, the local
patisserie encourages homebound Malaysians to bring hearty desserts home to share it with their loved ones.

Fortune Bar

Entering the new year, Elevete Patisserie wishes you an abundance of wealth with The Fortune Bar, a crunchy coconut feuilletine base with a light coconut chiffon paired with citrus pineapple, mango, and tangy lime compote to kickstart the year with a refreshing start. Fancy modern desserts with a traditional taste? The East Meets West Platter is an elegant French dessert platter beautifully designed with the elements of traditional Chinese flavours to match the occasion, not forgetting to pay tribute to the classics like how Chinese says to not forget your roots.

East Meets West
Fatt Choy Fattcarons

Back by popular demand, the Bundle of Treasure tiffin set is a bundle of prosperity carrying wholesome home baked delicacies like the classic pineapple tart, orange butter cake, and assorted choice of cookies perfect for giftings. As the saying goes, giving more means receiving more in return, accumulate good fortune by sharing Fatt Choy Fattcarons with your loved ones. This lineup is dressed with special seasonal flavours including the Mandarin Orange and Chestnut; Raspberry and Pistachio; Pineapple Tart; Cookie Monster; Ispahan; Ondeh Ondeh; Sunrise; Tiramisu and Zen that will melt in your mouth from the first bite.

Bountiful Bites

Bountiful Bites is the definition of cookie cake where you can eat cake that has similar tastes as cookies. You can start by tasting their Butterscotch Cookie Cake Bites followed by Red Velvet Cake Bites. The buttery goodness served with candied mandarin oranges, fresh strawberries and ingot-shaped chocolate brings excitement to the table. Auspicious Cupcakes on the other hand is an assortment of 12 cupcakes topped with festive colours, promising to put you in the mood for Chinese New Year. Last on the menu we have the Hummingbird. A fragrant banana and pineapple cake with toasted walnuts binded with a delicate cream cheese frosting decorated with colourful edible flowers. A must have with your loved ones!

Hummingbird

For the reunion of a big family or if you are celebrating with your friends and relatives, bring great wishes to them by ordering the Prosperity Pack, Fortune Pack or Great Abundance which gives you a bundle of discounts! Last but not least, Elevete Patisserie wishes all Gong Xi Fa Cai!

Treasure Pleasure

Valentine’s Day – It’s a Bundle of Love

Preserved Flower Bouquet

There is no need to introduce this special day as lovebirds are usually looking forward to
creating some romance. Introducing Elevete Patisserie’s ‘It’s a Bundle of Love’ collection, each Valentine’s Day purchase will be paired with a bouquet of beautifully preserved flowers as a final flourish to complete your gift.

Pen It with Me on Wonderlust

The first option that will catch your Valentine’s eye would be the adorable Pen It with Me on Wonderlust. The design of the pencil was specifically inspired by the creative Swiss-French Pastry Chef, Amaury Guichon. A chocolate plaque coated in a gift card is placed on a Wonderlust cake slice bar where you can remind your soulmate of the lovey-dovey words they said to you.

Baby Burnt Cheesecake

Feel like dancing to “Ice Ice Baby” during Valentine’s Day? The fairy lights twirling our Baby Burnt Cheesecake will light up your night or even blink according to the tempo of your dance moves! Being one of the best-selling cakes in the patisserie, its creamy texture will instantly melt in your mouth just like the moment your other half melted your heart.

Box of 12 Macarons

Confess to your Valentine with something colourful this year. Been wanting to try Elevete
Patisserie’s most sought-after macaron? Get a box of 12 Macarons with a preserved flower
bundle this Valentine’s Day. One out of the 12 different flavours could be a way to get to your crush’s heart.

Ispahan

If not, perhaps the Ispahan Macaron will! The petite 5-inch wide crunchy macaron cookie is back with a soft finish, enveloping a refreshing filling made from a beautiful combination of fresh raspberries and lychees with smooth rose lychee buttercream. Serve it with tea or coffee, this might be the love of your life.

Chef’s Signature Petit Gâteaux

Chef’s Signature Petit Gâteaux is a modern dessert that is mainly crafted for anyone who has an appreciation for the finer things in life. It is best to enjoy these desserts by starting with Sunrise, followed by Wonderlust, Midnight Sin and lastly Ispahan. Elevete Patisserie’s chef recommended the following to simply bring you on a journey of sensations.

Elevete Patisserie’s Chinese New Year and Valentine’s Day collection will only be available for purchase on their official website. From now until 19 February 2022, free red packets will be given upon purchase of any Chinese New Year collection. Pre-order for Valentine’s Day from 1 February until White Valentine’s Day to grab Elevete Patisserie’s ‘It’s a Bundle of Love’ collection. The Valentine’s Day collection can also be purchased without the preserved flower bundle through the patisserie’s permanent menu.

Let us begin the prosperous adventure with some sweet treats here:
https://www.elevete.com.my/collections/chinese-new-year-2022.

About Elevete Patisserie

Elevete Patisserie aims to deliver the most delectable desserts the culinary world has to offer, which is why we ensure that each and every order that leaves our kitchen, is guaranteed to both visually entice and excite any flavour palate.

The name, Elevete, was derived from the desire to take modern-day desserts and put them on a pedestal of their own, hence the non-stop pursuit for new methods and combinations of ingredients to create sweets that would catapult taste buds to new heights. Website: https://www.elevete.com.my/

Elevete Patisserie is also available on Cakerush, Cake Together, Eat Cake Today, Foodpanda, Beepit and Grab

More elusive and more persistent: the third known firmware bootkit shows major advancement

By
Tan Heng Hong
-

25 January 2021

Kaspersky’s researchers have uncovered the third case of a firmware bootkit in the wild. Dubbed MoonBounce, this malicious implant is hidden within a computer’s Unified Extensible Firmware Interface (UEFI) firmware, an essential part of computers, in the SPI flash, a storage component external to the hard drive. Such implants are notoriously difficult to remove and are of limited visibility to security products. Having first appeared in the wild in the spring of 2021, MoonBounce demonstrates a sophisticated attack flow, with evident advancement in comparison to formerly reported UEFI firmware bootkits. Kaspersky researchers have attributed the attack with considerable confidence to the well-known advanced persistent threat (APT) actor APT41.

UEFI firmware is a critical component in the vast majority of machines; its code is responsible for booting up the device and passing control to the software that loads the operating system. This code rests in what’s called SPI flash, a non-volatile storage external to the hard disk. If this firmware contains malicious code, then this code will be launched before the operating system, making malware implanted by a firmware bootkit especially difficult to delete; it can’t be removed simply by reformatting a hard drive or reinstalling an OS. What’s more, because the code is located outside of the hard drive, such bootkits’ activity go virtually undetected by most security solutions unless they have a feature that specifically scans this part of the device.

MoonBounce is only the third reported UEFI bootkit found in the wild. It appeared in the spring of 2021 and was first discovered by Kaspersky researchers when looking at the activity of their Firmware Scanner, which has been included in Kaspersky products since the beginning of 2019 to specifically detect threats hiding in the ROM BIOS, including UEFI firmware images. When compared to the two previously discovered bootkits, LoJax and MosaicRegressor, MoonBounce demonstrates significant advancement with a more complicated attack flow and greater technical sophistication.

The implant rests in the CORE_DXE component of the firmware, which is called upon early during the UEFI boot sequence. Then, through a series of hooks that intercept certain functions, the implant’s components make their way into the operating system, where they reach out to a command & control server in order to retrieve further malicious payloads, which we were unable to retrieve. It’s worth noting that the infection chain itself does not leave any traces on the hard drive, as its components operate in memory only, thus facilitating a fileless attack with a small footprint.

While analyzing MoonBounce, Kaspersky researchers uncovered several malicious loaders and post-exploitation malware across several nodes of the same network. This includes ScrambleCross or Sidewalk, an in-memory implant that can communicate to a C2 server to exchange information and execute additional plugins, Mimikat_ssp, a publicly available post-exploitation tool used to dump credentials and security secrets, a formerly unknown Golang based backdoor, and Microcin, malware that is typically used by the SixLittleMonkeys threat actor.

The exact infection vector remains unknown, however, it is assumed that the infection occurs through remote access to the targeted machine. In addition, while LoJax and MosaicRegressor utilized additions of DXE drivers, MoonBounce modifies an existing firmware component for a more subtle and stealthier attack.

In the overall campaign against the network in question, it was evident that the attackers carried out a wide range of actions, such as archiving files and gathering network information. Commands used by attackers throughout their activity suggest they were interested in lateral movement and exfiltration of data, and, given that a UEFI implant was used, it is likely the attackers were interested in conducting ongoing espionage activity.

Kaspersky researchers have attributed MoonBounce with considerable confidence to APT41, which has been widely reported to be a Chinese-speaking threat actor that’s conducted cyberespionage and cybercrime campaigns around the world since at least 2012. In addition, the existence of some of the aforementioned malware in the same network suggests a possible connection between APT41 and other Chinese-speaking threat actors.

So far, the firmware bootkit has only been found in a single case. However, other affiliated malicious samples (e.g. ScrambleCross and its loaders) have been found on the networks of several other victims.

Denis Legezo, senior security researcher with GReAT

“While we can’t definitely connect the additional malware implants found during our research to MoonBounce specifically, it does appear as if some Chinese-speaking threat actors are sharing tools with one other to aid in their various campaigns; there especially seems to be a low confidence connection between MoonBounce and Microcin,” adds Denis Legezo, senior security researcher with GReAT.

“Perhaps more importantly, this latest UEFI bootkit shows same notable advancements when compared to MosaicRegressor, which we reported on back in 2020. In fact, transforming a previously benign core component in firmware to one that can facilitate malware deployment on the system is an innovation that was not seen in previous comparable firmware bootkits in the wild and makes the threat far stealthier. We predicted back in 2018 that UEFI threats would gain in popularity, and this trend does appear to be materializing. We would not be surprised to find additional bootkits in 2022. Fortunately, vendors have begun paying more attention to firmware attacks, and more firmware security technologies, such as BootGuard and Trusted Platform Modules, are gradually being adopted,” comments Mark Lechtik, senior security researcher with the Global Research and Analysis Team (GReAT) at Kaspersky.

 

For a more detailed analysis of MoonBounce, read the full report on Securelist.

 

In order to stay protected from UEFI bootkits like MoonBounce, Kaspersky recommends:

  • Provide your SOC team with access to the latest threat intelligence (TI). The Kaspersky Threat Intelligence Portal is a single point of access for the company’s TI, providing cyberattack data and insights gathered by Kaspersky over more than 20 years.
  • For endpoint level detection, investigation and timely remediation of incidents, implement EDR solutions, such as Kaspersky Endpoint Detection and Response.
  • Use a robust endpoint security product that can detect the use of firmware, such as Kaspersky Endpoint Security for Business.
  • Regularly update your UEFI firmware and only use firmware from trusted vendors.
  • Enable Secure Boot by default, notably BootGuard and TPMs where applicable

Marrybrown’s Mural Brings New Life to ‘Red House’ at Jalan Tan Hiok Nee

By
Tan Heng Hong
-
Sam Lim (left) and Mr Michael Liew, Business Director of Marrybrown together with Marrybrown's mascot Chipmunk unveiling Marrybrown's new mural at 'Red House', Jalan Tan Hiok Nee

The first QSR to open its outlet in one of Malaysia’s significant cultural spots elevated the heritage Nyonya architectural-style building with a brand-new look. 

JOHOR BAHRU, 25 JANUARY 2022 – Marrybrown is off to a meaningful start for the new year proving its mettle as the leading Quick Service Restaurant (QSR) in Malaysia by being the first and only QSR to open its outlet at one of Malaysia’s famous heritage spots, the aptly named ‘Red House’ in Tan Hiok Nee Heritage Walk, the most photographed heritage building in old town Johor Bahru. To mark the significance of its latest outlet in this heritage street, Marrybrown enlivened this cultural building with a colourful yet consequential mural to signify their 40th Anniversary of serving Malaysians with delicious local goodness.

Founded in 1981 from its minuscule store in Johor Bahru, Marrybrown has become a Malaysian household name as the largest homegrown Halal QSR chain in Malaysia. With 40 years of providing the highest standard of food and services to Malaysians, Marrybrown was given the significant opportunity to open their outlet in the iconic ‘Red House’ at Jalan Tan Hiok Nee – a building notable for its rich history.

Datin Nancy Liew, Founder and Managing Director of Marrybrown mentioned that Jalan Tan Hiok Nee has become a trendy historical destination for both locals and tourists as it is melded with a combination of new and traditional shops catering to the modern lifestyle while serving as a reminder to the community that the past is not forgotten.

“We were thrilled when we had the opportunity to open our Marrybrown outlet at Jalan Tan Hiok Nee itself – a personal special achievement for us. We started our journey in Johor Bahru 40 years ago and this town gave us immense opportunities for us to grow with might – to be able to open our outlet while being the first QSR to do so at this heritage street is especially meaningful to Marrybrown as we have encountered and experienced its intriguing happenings of the bygone days together with the locals. It reminds us of the continuous support from the locals and it encourages us to continue providing great food and services to our Memang Best fans,” said Datin Nancy.

Marrybrown collaborated with local mural artist Sam Lim to create a meaningful mural at the ‘Red House’ at Jalan Tan Hiok Nee heritage street with Marrybrown’s 40th Anniversary theme Around the World.

With its outlet right in the heritage building itself, Marrybrown wants to mark its significance that not only highlights Marrybrown’s history throughout the years, but will also complement the affluent legacy of Jalan Tan Hiok Nee as a historical street teeming with stories. As such, Marrybrown collaborated with local mural artist, Sam Lim who is able to bring out the yesteryears of Marrybrown that will, in turn, bring joy and colour to the street again. Working along the theme of Marrybrown’s 40th Anniversary Around the World, the mural depicts a train carrying Marrybrown’s innovative dishes to Malaysians nationwide and fans all around the world – introducing local Malaysian delicacies to friends across the globe.

“We are pleased to work with Sam Lim to create the mural and give a brand-new look to the historical ‘Red House’ – bringing a harmonious blend of history and modernity with myriads of colours. It symbolises our journey of 40 years from a humble start as a Malaysian brand in Johor Bahru to introducing local food that Malaysians are proud of to different countries. We appreciate the support from our Memang Best fans throughout these 40 years and we will uphold our mission to bring innovative dishes and best service to Malaysians,” concluded Datin Nancy.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for your perfect dining experience.

For more information on Marrybrown, its promotions and delivery services, please visit:

Sam Lim (left) and Mr Michael Liew, Business Director of Marrybrown together with Marrybrown’s mascot Chipmunk unveiling Marrybrown’s new mural at ‘Red House’, Jalan Tan Hiok Nee

Facebook: MarrybrownMalaysia

Instagram: Marrybrownmy

Youtube: MarrybrownTV

Delivery: http://mbdelivery.com.my

 

A Roaring Start to A Prosperous New Year with McDonald’s Malaysia

By
Tan Heng Hong
-
Felina Lim, Senior Director of Strategic Operations and Shamsidar Yahya, Director of Corporate Communications at McDonald’s Malaysia ushering the Year of the Tiger with senior citizens from Rumah Charis.

McDonald’s Malaysia continues to support local communities for the sixth consecutive year by visiting 170 old folks’ home nationwide

KUALA LUMPUR, 25 January 2022 – McDonald’s Malaysia is ushering in the Year of the Tiger by celebrating the Chinese (Lunar) New Year with elderly folks at Rumah Charis and Sincere Care Home on 25 and 27 January, respectively. The visits are part of the Program Komuniti at McDonald’s and RMHC, in efforts to bring joy and ring in the ‘True Meaning of Prosperity’ at more than 170 old folks’ home nationwide throughout the month of January. Program Komuniti @ McDonald’s & RMHC is a part of McDonald’s efforts in bringing positivity and underlines the company’s commitment to feed and foster communities as a responsible corporate citizen.

McDonald’s Malaysia sharing the taste of prosperity with senior citizens of Rumah Charis while ringing in the Year of the Tiger.

“McDonald’s has been organising visits to old folk’s homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company. As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in. Our initiative aims to invoke the True Meaning of Prosperity and reminiscent of the prosperous memories of their youth and with their loved ones,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

“McDonald’s has been organising visits to old folk’s homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company. As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in. Our initiative aims to invoke the True Meaning of Prosperity and reminiscent of the prosperous memories of their youth and with their loved ones,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

“Although the Movement Control Order (MCO) restrictions have reduced, we are remaining vigilant and strictly adhere to COVID-19 Standard Operating Procedures (SOPs) to protect the vulnerable elderly community during our outreach efforts,” Azmir added.

Felina Lim, Senior Director of Strategic Operations of McDonald’s Malaysia participating in a prosperity toss (yee sang) with senior citizens at Rumah Charis for good luck and prosperity.

As part of McDonald’s DNA and in the spirit of togetherness, the restaurant crew will be engaging with the elderly at the old folks’ home with various activities and providing them with haircuts to ring in the new year. Additionally, the residents of the homes will also be enjoying the Chinese New Year must-haves such as Lion Dance and Prosperity Toss (Yee Sang).

This year’s efforts mark McDonald’s Malaysia’s sixth year of honouring and caring for the elderly during Chinese New Year, exemplifying McDonald’s belief in the ‘True Meaning of Prosperity,’ in which relationships with our loved ones matter most.

McDonald’s commitment to making a positive impact in society is demonstrated through its community outreach programmes. Among the notable community outreach programme milestones in 2021 includes sponsorship of one million meals to frontliners and vulnerable communities, celebrating the birthdays of more than 12,000 children at 400 orphanages nationwide through Program Komuniti, and distribution of three million Americano coffees to those who received their vaccinations in support of Malaysia’s vaccination drive.

To experience the ‘True Meaning of Prosperity’ with McDonald’s, fans can view the McDonald’s Chinese New Year 2022 video HERE.

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