Malaysia’s national railway provider KTM Berhad is monetising its snacks served on its trains to generate a new revenue stream. The spicy peanuts is dubbed Nostalgia Ekspres Rakyat, which is the railway service that runs the full stretch from Singapore all the way to Butterworth in Northern Malaysia.
The spicy peanuts (250g) are free from MSG and are available on KTM’s Rail Boutique store on Shopee. Click here to purchase.
Thai coffee company Duchess has recently launched two new coffee pods to celebrate Euro 2020 champions Italy. The Italian-inspired coffee capsules are Ristretto and Extremo.
In addition to Ristretto and Extremo, Duchess has introduced two single origin coffee products – Sumatra Aged Mandheling and Monsoon Malabar priced at THB 199. These capsules are compatible with Nespresso machine.
Milk tea chain The Alley Malaysia has added an element of surprise into its limited edition snow skin mooncake by announcing that 1% of its mooncake sets will have a surprise gem (宝石) worth RM 666. So don’t be surprise to see a gem while eating the mooncake. But do remember to eat carefully and don’t swallow the whole thing.
According to The Alley Malaysia, the company is selling 1,000 limited edition mooncake sets Infinity Gold Premium Giftbox priced at RM 388 in conjunction with the Mid-Autumn Festival. Of the total, 10 mooncake sets will come with the gem.
Each set has 6 durian snow skin mooncakes comprising 3 Musang King mooncake and 3 Black Thorn mooncakes.
Consumers will also get a chance to receive RM 600 worth of vouchers too.
Click the link to purchase: www.wasap.my/601155544168/MoonCakepreorder
The Alley Malaysia has also made available milk tea in can.
Lucky Me Thailand has launched two new Thai-inspired instant noodles. The two new additions are Lucky Me! Pad Cha Flavoured Stir-Fry Instant Noodles and Lucky Me! Pad Man Goong Flavoured Stir-Fry Instant Noodles. Both products are dry noodles and are spicy in taste.
Nissin Thailand has meanwhile launched a cup noodle featuring the Shrimp Paste Creamy Sauce.
We have come across Malaysia’s first customized instant noodle brand Pak Chan recently and let’s have a look at what makes it different.
Pak Chan is basically seafood tomyum yee mee. Yee Mee is a flat Cantonese egg noodle made from wheat flour and is crunchy when uncooked.
What makes Pak Chan stands out from the crowded market is the ability to customise the ingredients. Consumers have up to 26 premium condiments to add to the noodle dish and they are sold separately as part of the order. All of Pak Chan condiments are freeze dried and they include soft beancurd, mushroom, corn, leek, French beans, cauliflower, cabbage, spring onion, carrot, egg cubes, lady’s finger, celery, pok choy and kelp.
You can also top up on the seasoning pack – spicy flavoured powder, sweet flavoured powder and sour flavoured powder.
Pak Chan is sold online in two versions – Classic and Premium
Classic pack： 4x Packet Yee Mee + 4x Water Measurement Tray + 4x Packet Coconut Milk + 4x packet Tom Yam Powder + 4x Packet Tom Yum Paste
Premium pack： 4x Packet Yee Mee + 4x Water Measurement Tray + 4x Packet Coconut Milk + 4x packet Tom Yam Powder + 4x Packet Tom Yum Paste + 4x Packet Mixed Freeze Dried Condiments (Prawns, Cuttlefish, Crab Stick, Spring Onions)
The flour is imported from South Korea, so the noodles are chewy, easy to cook and not soggy. The noodles are also free from borax, bleach and colouring.
Pak Chan is playing in the right space as instant noodle eaters are increasingly looking at balancing taste with health. The add-on freeze dried ingredients helps to enrich the nutritional profile and adds to the taste of the yee mee dish.
If you are interested, you can click here to purchase on Shopee.
Indonesia’s Tiga Pilar Sejahtera Food has launched Mie Kremezz Shake & SHORR, which is a new noodle snack complete with seasoning. The new product reminded us of Malaysia’s Mamee Shots, which is a one hand snack with seasoning and even curry leaves.
The new Mie Kremezz Shake & SHORR taps into the hygienic one hand snacking trend perfect for individuals including gamers.
Thai President Foods, the maker of Mama and and Mama Oriental Kitchen, has launched instant Korean Kimchi Fried Rice and Bibimbap Mixed Rice. The two instant Korean meals are easy to prepare. Consumers just need to add seasoning and pour hot water into the pack. They can choose to eat straight from the pack.
We have seen examples of instant noodle that can be eaten straight from the pack (eg Indonesia’s Meeju). The latest Mama Oriental Kitchen Korean instant rice products have brought this concept to the next level with something more filling – rice and trendy – Korean.
Jiwa Toast has partnered with Chitato, the Indofood snack food brand, to launch ChitaToast. The new ChitaToast combines the crunchy texture of Chitato potato chips with Jiwa Toast’s iconic toast.
The collaboration comprises two menu items ChitaToast Truffle Chicken and ChitaToast Beef Bulgogi.
ChitaToast Truffle Chicken contains chicken meat with omelette and Chitato chips with truffle mayo sauce, while ChitaToast Beef Bulgogi has Chitato chips with bulgogi sauce, omelette and beef with coleslaw.
Thai sauce maker Deksomboon has jumped into the terpene bandwagon with a range of terpene sauce. Terpenes are the primary constituents of essential oils and are responsible for the aroma characteristics of cannabis.
The terpene sauces include sukiyaki, seafood, sriracha (black, green & yellow), soy sauce and sweet chili totaling 8 SKUs. The price per unit (145ml) is THB 100.
Mondelez’s Cadbury Dairy Milk in back with a limited edition flavour that celebrates Malaysian local flavour. The country is just a month away from celebrating its independence day on 31 August 2021 and it has become a routine now for Cadbury to launch a local flavour at this time of the year. This time Mondelez is delighting us with Cadbury Dairy Milk Pandan Coconut.
The chocolate bar is described as a milk chocolate with dried coconut bits and pandan flavour.
The 160g chocolate bar is priced at RM 10.90 each and is available at 7-Eleven outlets in Peninsular Malaysia.
Purchase from Mondelēz & Cadbury Chocolate Official Store on Shopee now.
For those in the Philippines, Cadbury Dairy Milk in Pandan Coconut flavor is available at WalterMart.
