FoodStar Co., Ltd., producer and distributor of ready‑to‑drink fruit juices under the Dido and Mikku brands, has introduced a new alcoholic extension of its Fruitales mocktail line at THAIFEX – Anuga Asia 2026.
The launch marks the debut of Fruitales in the alcoholic drinks category, with a 12% ABV and zero sugar across five distinctive flavours. Each variant draws inspiration from iconic cocktails cues, offering consumers a modern twist on familiar favourites:
- Tequila Orange & Lime inspired by Chill on The Beach
- Vodka Lychee & Hibiscus inspired by Taffy Muse
- Rum Pineapple & Coconut inspired by Pina Colada
- Soju Plum & Lemon inspired by Umeshu
- Gin & Vermouth inspired by Negroni
This expansion demonstrates FoodStar’s move to bridge the gap between non‑alcoholic mocktails and flavoured alcoholic beverages, positioning Fruitales as a versatile brand that caters to evolving consumer occasions.
The launch also reflects the rising popularity of flavoured alcoholic drinks, as consumers increasingly seek variety, playful twists, and familiar cocktail cues in convenient formats.
