Waydhanar Co., Ltd, a specialist in premium Thai fruit snacks and dried fruits — best known for its Thai‑style sweet‑and‑sour dried plum Mag Mag — has unveiled its latest innovation at THAIFEX – Anuga Asia 2026. The company has extended the Mag Mag ‘Plum Revival’ dried plum into the non‑alcoholic beverage category.
This strategic brand extension not only highlights the versatility of plum as a flavour base but also demonstrates the broader potential to transform traditional dried fruit snacks into refreshing drink formats, opening new avenues for consumer engagement.
