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NEW BALANCE INTRODUCES THE CT302

By
Tan Heng Hong
-

A new court silhouette where the familiar meets the unfamiliar

KUALA LUMPUR, 21 MARCH 22 – New Balance is excited to introduce the CT302, a new court silhouette that exemplifies exaggerated minimalism with design rooted in the brand’s heritage and traditional court  silhouettes. The campaign, styled and produced by an all-female team, will be introduced with New Balance face of brand athlete, Coco Gauff. The first release of the CT302 will be available globally beginning March 2022.

The CT302 transcends trends with a thoughtful refresh and fashion edge. Featuring an oversized N logo,  the new silhouette brings in tones from the Shifted category, which houses lifestyle styles like the 327,  237 and 57/40. The midsole remains familiar but with updated contemporary features like the higher  platform in comparison to archived court models. Other design features include a larger back tab,  rounded edges, a larger scale outsole, and an asymmetrical tip with a higher medial side.

This new release offers a mix of suede and rubber on the tip with leather and synthetic leather  throughout. The tongue has only one layer of nylon to allow for the color to come through, giving it a vintage feel.

The first launch of the CT302 will come in a white and light blue colorway with additional releases throughout 2022. It is available in the New Balance Pavilion KL store and Crossover Online along with the Crossover store in Sunway Pyramid, on 19 March onwards at the price of RM429. For more information and to learn more about the CT302, visit NewBalance.com and follow New Balance on Instagram and Facebook.

Click here to purchase on Shopee.

Starbucks Announces Regional Partnership with Grab

By
Tan Heng Hong
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  • Customers can earn more Starbucks Rewards on their orders through an integrated loyalty program
  • Wide-ranging partnership will cover Southeast Asia’s six largest markets by 2024
  • Expands the Starbucks FoodShare program to communities in Southeast Asia

Malaysia, 21 March 2022 – Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfilment through Grab’s delivery network.

Customers will be able to enjoy more personalised and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver a positive impact in the communities we serve through the FoodShare program.”

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalised, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab.

Integrated loyalty program

A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers . The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:

  • Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars.
  • Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favourite food and beverage items directly from GrabFood’s self-pick up feature, which will inform them when their orders are ready for pick up.
  • Instant delivery via GrabExpress: Customers can get their favourite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress, when they order via Starbucks owned channels.     
  • Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.

Creating Positive Impact through Starbucks FoodShare program

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area. Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organisations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron.  The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create positive impact in the communities we serve.

 

International Day of Forests: National Reforestation Initiatives Continue as MPOGCF Amplifies Its Efforts in Green Conservation

By
Tan Heng Hong
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General Manager of Malaysian Palm Oil Green Conservation Foundation (MPOGCF), Zamakhshari Muhamad made a field inspection of the 1-Million Forest-Tree Planting Program site at Lower Kawag, Ulu Segama-Malua Forest Reserve in Sabah, with its Conservation team accompanied by its project partner, Sabah Forestry Department, led by its Senior Assistant Chief Conservator of Forests, Indra Purwandita Herry Sunjoto.

MPOGCF is committed in its objective to encourage and support reforestation programs in line with the Greening Malaysia Program 2021-2025

KUALA LUMPUR, 21 March 2022 – The celebration of International Day of Forests is made more meaningful to the Malaysian Palm Oil Green Conservation Foundation (MPOGCF) this year as it amplifies its green conservation efforts, in line with the national agenda through the Greening Malaysia Program with the implementation of the 100-Million Tree Planting Campaign in 2021 which was launched to address climate change and improve people’s quality of life, aligning with the theme of the celebration, “Forests for Community Livelihood.”

As a government agency under the Ministry of Plantation Industries and Commodities (MPIC), MPOGCF initiates, collaborates and supports environmental conservation initiatives as well as sustainable practices related to and within the Malaysian palm oil industry, in order to reflect the industry’s commitment in green conservation and further promoting the sustainability of the country’s forest resources.

“To achieve the objectives of our reforestation efforts, we have been working closely with various partners and experts in forestry over the years, to ramp up these efforts while we help put a spotlight on preserving and conserving our national forests, and increasing the planting of trees across the country,” said Zamakhshari Muhamad, General Manager of MPOGCF.

“We are making significant strides in the forest areas identified as degraded in Lower Kawag, Ulu Segama-Malua Forest Reserve in Sabah with 29,044 trees planted so far, as part of the planting of another 80,000 seedlings within 200 hectares which is expected to be completed in early April. This endeavour is a part of our 1-Million Forest-Tree Planting Program, one of our ongoing and high-volume programs to date,” added Zamakhshari.

With RM 28 million estimated investment, the 1-Million Forest-Tree Planting Program is a 10-year project in collaboration with Sabah Forestry Department. The program focuses on planting and growing indigenous forest species and native fruit trees, in order to enrich forest biodiversity in the selected areas, as they serve as important wildlife corridors in the long run.

Among its many programs, MPOGCF is also currently focused on another high-volume program, the Reforestation of Ecological Linkage Central Forest Spine (CFS) in Kelantan, a collaboration with Kelantan State Forestry Department to convert and link fragmented forests in Peninsular Malaysia. With RM 25 million estimated funding allocated by MPOGCF, the program expects the planting of 625,000 seedlings within 1,000 hectares to take place in July.

 

Let Your Taste Buds Soar With Merry Ice Cream’s New Over-The-Top Nutty Berries Flavour!

By
Tan Heng Hong
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Nutty Berries
  • Merry Ice Cream brings you even more exceptional flavours with the new Nutty Berries Ice Cream, inspired by the old childhood favourite- peanut butter and jelly sandwich
  • Seasonal bestsellers from its original menu – Peppermint Mocha and IronLady Tea – are back too!

Kuala Lumpur, 21 March 2022 — Malaysian dessert lovers, get ready for new, sensational and unique ice cream flavours. This Year, it is Merry’s pleasure to bring more joy (and sugary goodness) to your taste buds with a new flavour – Nutty Berries.

This new flavour combines the creamy taste of peanuts with the tangy, refreshing elements of strawberries, reminiscent of the comfort food that most of us grew up with – peanut butter and jelly also known as PB&J sandwiches. With this, the homegrown ice cream brand continues to delight Malaysians everywhere.

In addition to their already wide range of flavours, and the new Nutty Berries, Merry Ice Cream will also bring back two seasonal favourites.

“We want to keep on creating more unique ice cream flavours that are beloved and captivating to Malaysian taste buds. We hope that our Nutty Berries flavour brings back early childhood memories of a much-beloved staple, the PB&J sandwich. After all, dessert isn’t just for after-dinner but a sweet treat to be enjoyed all day and night,” said Stanilaus Choo Wei En, Founder of Merry Ice Cream.

The first is Peppermint Mocha, which combines the aroma of a Malaysian favourite- Ipoh white coffee – that awakens the senses,  with a refreshing minty menthol flavour, and a touch of chocolate. The second flavour – IronLady Tea (Tie Guan Yin) ice cream, brings about a natural tea fragrance extracted from tea leaves imported from An Xi, Fujian in China for the best possible taste.

Local Home-churned Ice Cream For Your Inner Child

Salted Egg Oreo

Beginning as a café in Penang in 2016, Merry Ice Cream has always aimed to cater to diverse Malaysian taste buds with bold flavour combinations. With flagship bestsellers like Gula Melaka and Salted Egg Oreo, Merry Ice Cream’s mission is to create joyful moments for the kid in every Malaysian, taking them back to simpler times when ice cream was the answer to all their problems in life.

“As Malaysians, good food and bold flavours are in our DNA. With that in mind, we are proud to have successfully created more than 30 unique flavours of ice cream, selling nationwide. At Merry Ice Cream, we believe that there is a flavour for everyone, no matter your age or your preference,” added Stanilaus.

Gula Melaka

Focusing on premium quality ingredients that are 100% natural and imported from Italy and New Zealand, Merry Ice Cream prides itself in making ice cream that is free from preservatives and additives. They are also Halal-certified.

Every mouthful of  Merry Ice Cream promises to deliver the delightful taste that makes the sweet dish an unforgettable delight from start to end. This is the best way to share your most cherished childhood memories with your loved ones.

About Merry Ice Cream

Merry Ice Cream is a local premium ice cream brand that creates unique ice cream flavours that you’ll never find anywhere else. It’s all a locally inspired recipe created by the Merry Team, with our passion and creativity.

Merry Ice Cream is made of premium and 100% natural ingredients imported from Italy and New Zealand. All the ice cream is freshly made in every single batch without preservatives and additives. Our mission is to create joyful moments for the kid in you! For more information please visit: https://www.merryme.co/

 

DECATHLON SINGAPORE EXPANDS FITNESS WEARABLES OFFERING WITH GARMIN

By
Tan Heng Hong
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Garmin Vivoactive-4 (Gray-Silver)

Garmin Vivoactive 4 Smartwatch Retails at $60 off Only at Decathlon Singapore

Singapore, 21 March 2022 – Decathlon Singapore is delighted to announce an exciting collaboration with Garmin to make quality wellness and performance tracking wearables accessible to more Singaporeans for daily use. Marking this move, the Garmin Vivoactive 4 watch will be made available at Decathlon SG Lab and on Decathlon’s website in limited quantities from 25 March 2022 at a special Decathlon-exclusive price of $328 (RRP: $529) while stocks last. 17 other Garmin fitness wearables will also be available.

Built for those always on the go, the Garmin Vivoactive 4 tracks and monitors your health metrics including breath, energy levels and even menstrual cycles and lasts up to eight days on a single charge.

Built for those always on the go, the Garmin Vivoactive 4 tracks and monitors your health metrics including breath, energy levels and even menstrual cycles and lasts up to eight days on a single charge.

Garmin Vivoactive-4 (Gray-Silver)

Make a Splash

Primed to be your new favourite sporting companion, the Vivoactive 4 watch is built for everyday use 24/7. With its water rating of 5 ATM, you can swim, snorkel or engage in high-speed water sports up to 50 metres. The Corning® Gorilla® Glass 3 and always-on, sunlight-readable Garmin Chroma Display technology ensures visibility at all times.

Safety First

The LiveTrack feature logs your location real-time during outdoor activities. Stay safe and programme your watch to send your location whenever you’re outdoors to your assigned emergency contacts automatically with built-in incident detection when paired with a smartphone.

Garmin Vivoactive-4 (Black)

Make Vivoactive 4 Your Personal Trainer

If you require a little extra motivation and guidance, the Vivoactive watch offers animated cardio, strength, yoga and pilates workout instructions that are easy to follow. There’s no more excuse with your personal trainer on hand.

That’s not all! To keep you at optimum performance level, the Vivoactive 4 watch comprehensively monitors and tracks the following metrics all day:

  • Track all the ways you move with more than 20 preloaded GPS and indoor and outdoor sports including elliptical, stair stepping, snowboarding, stand up paddleboarding, and even recording yardage and stat tracking for golf
  • Advanced sleep monitor
  • Stress tracking with reminders to take a break and relax
  • Tracks body energy levels throughout the day
  • Body Battery Energy Monitoring recommends optimal time for rest and work
  • Track your daily water consumption with hydration reminders
  • Logging physical and emotional symptoms while tracking menstrual cycle

Your Watch, Your Way

Download music from your Spotify or Deezer accounts straight to your Vivoactive 4 watch,  connect to a wireless headphone and enjoy your favourite tunes, phone-free.

Personalise your watch with the Connect IQ store and download faces, widgets, apps and more – free of charge.

The Vivoactive 4 also supports Garmin Pay so you can lead a cashfree lifestyle in style.

Constantly looking to serve all your fitness needs in new ways, Decathlon in partnership with Garmin is delighted to offer a comprehensive range of lifestyle, running and multisport fitness wearables to complement our active lifestyles. Other than the Vivoactive 4, Decathlon shoppers can also choose from 17 other Garmin watches that will also be made available online and at the Decathlon SG Lab from 25 March onwards.

For more information on the full collection, head over to Decathlon’s website.

emart24 Reserve Store comes to Tamarind Square, Cyberjaya

By
Tan Heng Hong
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Image by Minimeinights.com

emart24 has launched its 3rd and latest Reserve Store at Tamarind Square in Cyberjaya. To celebrate the launch of the new store, the South Korean convenience store is offering the limited-edition Flowerpot Cake Series exclusively available at the Tamarind Square outlet.

The Flowerpot Cake Series are made for indulgence as you soak in the greenery. You can choose from Coffee, Choco Pink Guava, Oreo, Matcha, Coconut Pineapple, and Yoghurt flavours.

Image by Minimeinights.com

The emart24 Reserve outlet at Tamarind Square is distinct from general stores as it is designed with an artisanal concept with larger interiors with an exclusive bakery and cafe set in a unique ambience. This particular store is also unique as it is a “green haven” with plenty of trees, plants and fresh air with an ambience ideal for unwinding and relaxing.

Image by emart24
Image by Minimeinsights.com
Image by Minimeinsights.com

What’s new at emart24:

  • Sweet Chili Cupdak: fried chicken with tteokbokki now with a Thai-inspired chili sauce
  • Rabokki – the popular pairing of springy ramyeon and chewy tteokbokki
  • Cold Brew series – steeped for 20 hours offering a smoother, milder, less bitter and more naunced taste.
  • Soursop Snow Bingsu – tangy, sour and sweet, made with real fruit toppings

We have also noticed other new and exciting drink choices including Vitaday Vitamin Water from Thailand, Le Fruit juices from Vietnam and Hausboom x Cheers carbonated soft drinks.

Image by Minimeinsights.com

emart24 Reserve Store is located at B01.01 Tamarind Bldg Rd, Cyberjaya, 63000 Cyberjaya, Selangor.

 

 

Wings Food Mie Sedaap has launched Rawit Bingit Rasa Baso Bleduk

By
Tan Heng Hong
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Wings Food Mie Sedaap has launched Rawit Bingit Rasa Baso Bleduk in Indonesia. The new instant noodle in a cup features cabe rawit or bird’s eye chili topped with ball shaped crunchy bits for a spicy sensation. The latest launch is the expansion of the popular Rawit Bingit series.

 

New Au Lait Fresh Goat’s Milk Real Greek Yogurt now available in Malaysia

By
Tan Heng Hong
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Image by Minimeinsights.com

Malaysia-based BSL Ecofarm, which makes Au Lait goat’s milk, has launched Au Lait Fresh Goat’s Milk Real Greek Yogurt. The latest product is the company’s expansion of its existing line up of liquid fresh goat’s milk into the spoonable yogurt category.

Image by Minimeinsights.com

Au Lait Fresh Goat’s Milk Real Greek Yogurt is available in various flavours including Natural, Apple and Passionfruit.

Au Lait Fresh Goat’s Milk Real Greek Yogurt Passionfruit key ingredients are fresh goat’s milk, live lactic acid culture, passionfruit puree, raw wild Tualang honey and organic chia seeds.

The Apple and Passionfruit Greek yogurt products are sweetened with honey and come with organic chia seeds. The Natural variant contains only fresh goat’s milk and live lactic acid culture

Each 130ml cup contains 5.3g of protein (Apple/Passionfruit) or 6g of protein (Natural) and 150mg of calcium (Apple/Passionfruit) or 172mg of calcium (Natural).

The price per cup is RM 9.90 at Village Grocer.

Brewerkz launches world’s first gut-friendly probiotics beer

By
Tan Heng Hong
-

Brewerkz, Singapore’s craft brewery, has collaborated with Probicient, a food tech spin-off from a top local research institute, to launch the world’s first gut-friendly probiotics beer, Red Billion Probiotic Raspberry Sour Beer. The beer has 4.5% ABV.

Each serving contains at least 1 billion live Lactobacillus paracasei helps to regulate the body’s immune system, neutralize toxins and viruses, and enhance gut health!

Red Billion Probiotic Raspberry Sour Beer is available on tap at all Brewerkz outlets from 1st March 2022, while stock lasts.

Singapore is positioning itself as a forefront in healthy food and drink innovation. Red Billion Probiotic Raspberry Sour Beer is a follow up from Iceman’s probiotic ice cubes first launched in 2021 as the world’s first probiotic ice. The two examples show how companies are incorporating the goodness of probiotics into more food and drink categories including into ice and beer.

Domino’s Pizza Indonesia goes Middle Eastern with Arabic Kebab Feast for Ramadan

By
Tan Heng Hong
-

Domino’s Pizza Indonesia has unveiled Arabic Kebab Feast to provide a luxurious feasting experience for the upcoming fasting month of Ramadan. The meal is described as “makan a’la Sultan” or feast like a Sultan.

Arabic Kebab Feast comprises the following items:

  • Stuffed Kebab Bread
  • Arabic Kebab Rice
  • Tasty Kebab Pocket
  • Arabic Beef/Chicken Kebab Pizza

 

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