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Coca-Cola joins forces with Five Star Business to serve ‘Coke’ alongside Five Star food

By
Tan Heng Hong
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Thursday 17 June 2021 –  The Coca-Cola system in Thailand, which comprises ThaiNamthip Ltd., HaadThip plc., and Coca-Cola (Thailand) Ltd., has entered into a partnership with Five Star Business, Charoen Pokphand Foods PLC (CPF), that is set to delight Thai consumers by combining Five Star food products with ‘Coke’ beverages.

This partnership combines the stregths of Five Star Business, the popular food franchise market leader, and Coca-Cola, the leader in the soft drinks market in Thailand, offering marketing activities to promote excellent value and enhancing the taste of a meal by combining it with a refreshing ‘Coke’.

Mr. Tanaporn Khositaphai, Senior Vice President – Commercial of ThaiNamthip Ltd., said: “Responding to ever-changing consumer needs is one of the key business commitments of Coca-Cola and that’s why the company focuses on developing innovative, world-class products and a wide range of experiences, allowing ‘Coke’ to become a refreshing drink that elevates the taste of every meal. In addition, we are continually working to provide consumers with convenient access to our products across different channels. The partnership with Five Star Business represents significant synergy that will help expand the customer base and grow the business for both brands. With our combined years of experience and business success, Coca-Cola and Five Star Business will bring exciting marketing and promotions to happy customers, highlighting the pairing of refreshing ‘Coke’ and delicious Five Star food.”

Mr. Sunthorn Jaksukan, Senior Vice President, Five Star Business, Charoen Pokphand Foods PLC (CPF), said: “Five Star Business is currently the number one popular food franchise in Thailand for 2020[1]. We have been with Thai people for more than 36 years and are able to reach all consumer groups with outstanding food products that are well-known, freshness, safety, and delicious with reasonable prices, along with great service and convenient locations. We have more than 6,000 branches nationwide and more than 1,600 branches abroad. Five Star Business is confident that this partnership with Coca-Cola, the world-class beverage brand, will help expand our customer base. We are confident we can develop great value and marketing promotions that create happiness and deliver a delicious experience to consumers.”

Under this collaboration, Coca-Cola will provide Five Star Business consumers nationwide a great-tasting experience with its popular ‘Coke’ Original Taste. Moreover, both brands are preparing marketing activities to provide consumers with unique experiences, including marketing promotions, consumer communication activities, and promotions with many food aggregators. These include a special offer running until June 30, 2021, where customers can buy a combo set of two original ‘chicken rolls’ with a ‘Coke’ at a special price of 50 baht.

Consumers can enjoy tasty meal and drink combinations from Five Star Business and Coca-Cola today at Five Star franchises nationwide. To get updated news, activities and special promotions of Five Star foods and ‘Coke’ combo sets throughout the year, please follow us at www.facebook.com/cocacolaTH and www.facebook.com/Fivestarbusiness.

 

OREO invites Malaysians to express themselves with OREO cookies, now embossed with letters and emojis to make every moment playful

By
Tan Heng Hong
-
This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. #SayitwithOREO to win great prizes!

KUALA LUMPUR, Malaysia, June 16, 2021 /PRNewswire/ — OREO, a much-loved brand under Mondelēz International continues to inspire delightful snacking moments with its iconic cookie sandwich.

This June, OREO is dialling up the fun with the return of its limited-edition embossed cookies, brought back due to popular demand, as shown on social media last year when enthusiastic fans shared their creative fun moments with OREO embossed cookies.

This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. This sets the stage for OREO to spark playful snacking experiences, encouraging consumers to express themselves and ‘Say It With OREO’, beyond the usual words and written text.

“In the current situation where many consumers are keeping safe at home, spending more time with their loved ones and enjoying snacking time together, we hope to energise them with playful ideas while discovering fun ways to ‘Say It With OREO’ with this limited-edition embossed cookies. You can get creative with these OREO cookies to send a message to your loved ones, create a creative acronym such as “JOM”, “WALOA”, or share your message in local lingos – a simple yet exciting ways that ignites playful moments and meaningful connections,” says Arpan Sur, Head of Marketing, Mondelez International, Malaysia and Singapore.

Extending the fun on e-commerce platform, OREO is launching a limited edition ‘Say It With OREO’ fun pack on Shopee, Lazada and Panda Mart with the purchase of 4 multipacks of ‘Say It With OREO’ range. This fun pack consists of Bingo and Hangman game cards that are playable with the 23 designs of OREO letters and emojis cookies. Perfect for sharing with family and friends.

Along with the release of the limited-edition OREO cookies, the brand also announces the kick-off of its #SayItWithOREO nationwide campaign that includes exciting contest. It aims to encourage the creative and playful imagination of consumers through photo contest via WhatsApp. The contest is open from 1 June to 31 August 2021 for everyone above the age of 18x, with prizes worth up to RM100,000, such as laptops, tablets, kitchen appliance and many more. Visit www.SayItWithOREO.com to find out more.

The limited-edition OREO cookies are available in Original and Chocolate variant at all leading retailers, convenience stores and online merchant in the following packaging:

  • 133 grams single pack @ RRP RM3.30
  • 256.5 grams multipack @ RRP RM5.89

New Mi Sedaap Instant Fried Noodles Spicy’licious

By
Tan Heng Hong
-

Mi Sedaap Malaysia has launched Mi Sedaap Instant Fried Noodles Spicy’licious. The new instant noodle by Wings Food comes with green sambal (sambal hijau) to spice up the fried noodle (mi goreng).

WingsFood Mi Sedaap Instant Fried Noodles Spicy’licious (5 x 86g) is priced at RM 4.59 at Lotus’s.

Glocon to launch plant-based Kitchen Plus meals

By
Tan Heng Hong
-

Thailand’s Glocon International will launch Kitchen Plus ready-to-eat plant-based meals at Foodland, Tops, Villa and Gourmet Market in 2021, reported Bangkok Post.

The company will also export its Kitchen Plus ready-to-eat plant-based meals to the UK by the end of June 2021 with a focus on distributing them via oriental supermarkets. There is a plan in the pipeline to export Kitchen Plus to Austria, France and the Netherlands.

In addition to plant-based meals, Glocon will also introduce the Thai classic food range under Kitchen Plus to mass supermarkets such as Makro and Lotus’s.

Kitchen Plus will have a classic range of Thai foods, plant-based foods, and Kub Kao ready-to-cook meals.

Kub Kao: Kitchen Plus includes Sriracha Sweet Chili Shrimp, Stir Fried Shrimp with Basil (Kra Pao), Stir Fried Squid with Salty Egg and Stir Fried Squid in Soy Sauce, Garlic & Butter

Classic: Kitchen Plus comprises Thai Basil and Shrimp (Kra Pao) with Rice, Shrimp Fried Rice, Spicy Stir Fried Seafood with Rice, Spaghetti with Spicy Seafood and Shrimp Green Curry with Rice.

Plant Based: Kitchen Plus consists of Thai Vegetarian Basil and Plant Based
with Jasmine Rice, Spring Rolls and Plant Based, Vermicelli Salad, Kua Kling with Rice, Fried Spicy Mince Meat with Rice and Holy Basil Noodle and Plant Based Meat

The Thai company with diverse business interests including food manufacturing and packaging has formed a partneship with Hong Kong’s Green Monday, the brand behind OmniMeat, to use its raw materials to produce plant-based Kitchen Plus.

Kitchen Plus will be produced at Glocon’s new factory in Samut Songkhram, which has a production capacity of 200,000 packs per day.

In another development, Glocon will produce plant-based ready meals for Lotus’s for launching in July 2021.

 

 

Cafe Amazon debuts cold-pressed juices

By
Tan Heng Hong
-

Cafe Amazon in Thailand is offering a new range of cold-pressed juices as the coffee chain uses non-coffee healthy drinks to broaden its consumer base.

The cold-pressed juice range comprises comprises Fresh Green: spinach, celery, cucumber, green apple, red apple and pineapple; Reboost: carrot, orange, mango and green apple; and Beetamin; beetroot, green apple, red apple and pineapple.

Central Food Retail sells Healthiful plant-based meat

By
Tan Heng Hong
-

Thailand’s Central Retail Corporation, which runs the Healthi.ful health and wellness store under Central Food Retail, has made available plant-based under the Healthiful brand. This makes Healthiful probably the first private label plant-based meat brand in Thailand.

Healthiful plant-based meat comprises Porkless Grilled Pork, Meatless Steak and Beefless Burger all made from mushroom and jackfruit. They are free from gluten, MSG, soy and preservatives.

Healthi.ful range of plant-based offerings are available at Tops Market, Tops Online, Central Food Hall and Healthiful.

 

Castown launches Lav Bica flashed chilled 100% Arabica coffee

By
Tan Heng Hong
-

Thai craft soda make Castown has launched Lav Bica, a flashed chilled drink made with 100% Arabica coffee. This zero sugar drink in a 330ml can is said to offer triple shoot boost and is made in a small brewery in Chiang Mai.

Castown is better known for its cascara craft soda drink made from coffee cherry husks.

Click here for more information.

Sustainable Living: Etika Increases Focus on Sustainability Efforts to Champion a Greener Lifestyle

By
Tan Heng Hong
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Kuala Lumpur, 15th June 2021 – Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers, is strengthening their sustainability commitments in a bid to promote environment conscious practices both within the FMCG industry and at the consumer level. Etika’s renewed sustainability efforts will be anchored around key pillars of reducing carbon emission, sourcing sustainable ingredients, innovation in packaging and waste reduction. Etika will also simultaneously focus on building strategies that will provide sustainable value creation in the long term for all stakeholders involved, including their consumers, employees and local communities.

Khalid Alvi, the Chief Executive Officer of Etika Group of Companies for Malaysia, Singapore, and Brunei

“Etika has always been driving a positive impact within the Malaysian society, whether it is through our refreshing beverages or creative campaigns. With our renewed sustainability initiatives in place, we hope that we are able to drive that impact on a larger scale, effectively addressing the environmental and social concerns that we face today,” said Khalid Alvi, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei).

Growing concerns about environment protection have set in motion a sustainability drive to implement measures and solutions to combat pressing challenges such as plastic pollution, increasing emissions of greenhouse gases and waste management. Contributing positively to this conversation, Etika has shaped their group sustainability plans to emerge as a greener business that focuses on better business practices, sustainable packaging and sourcing as well as waste recycling.

For instance, Etika has already embarked on its mission toward sustainable sourcing by obtaining raw ingredients such as sugar and palm oil from local producers such as Central Sugar Refinery (CSR). In fact, Etika had planned to procure 28% sugar used in their products from sustainable suppliers by 2021, a target that has already been achieved.

Etika has also steadily been working to innovate their packaging and introduce materials that are eco-friendly and recyclable. The halal beverage manufacturer has already committed to using 100% FSC certified paper for all their operational and packaging needs by 2023 to ensure that the paper products being used are sourced in an environmentally friendly manner, are socially responsible and economically viable. Simultaneously, Etika is also working on reducing plastic waste by incorporating more recyclable materials in their packaging and supporting initiatives under the Malaysia Plastic Pact, an industry driven platform for stakeholders along the plastic value chain, to achieve systemic transformation to shape a circular plastics economy by building a national plastics collaboration network.

Along with sourcing for sustainable raw ingredients and looking at innovation within packaging, Etika is also working diligently on waste management, waste reduction and recycling. Beside working on implementing the 4Rs of waste management (Reduce, Reuse, Recycle, Recover) across all everyday operations, Etika has also developed a successful waste segregation system at the production line. The implementation of this system has allowed Etika to recycle over 4 tons of beverage cans, 23 tons of paper cartons and 71 tons of plastic, amounting to over 98 tons of material that was recycled in 2020 and a cost saving on waste management.

While putting their best foot forward to build an actionable sustainability plan, Etika continues to remain committed to also building sustainable communities by championing community focused initiatives parked under Etika Cares. Over the past year, Etika Cares has run several campaigns and extended help to local groups including frontliners, small business owners, the recent flood victims and more to ensure that Etika is able to create value and drive impact for all stakeholders.

“In recent years, we have seen an increasing number of consumers respond positively to brands who are committed to environment conscious and sustainable practices. This gives FMCG players like Etika an opportunity to relook at our existing sustainability commitments and reinvent models that lead to positive outcomes throughout the value chain, whether it is creating healthier products or innovating our packaging. As such, we remain committed to enhancing our sustainability practices throughout the year” added Khalid Alvi.

BOXO Pledges to Donate 10% of Profit to SPCA Selangor SFS Efforts

By
Tan Heng Hong
-

SELANGOR, 14 June 2021: Calling all animal lovers, Malaysian homegrown e-commerce boxer shorts brand, BOXO, is calling upon animal lovers to support its Stray-Free Selangor efforts.

In order to play its part in the campaign, BOXO will be donating 10% of profits from sales of its newly developed boxer shorts, the Yellow Charity Boney to Society’s Prevention of Cruelty towards Animal Selangor (SPCA Selangor).

The donations will be used to fund SPCA Selangor’s Stray-Free Selangor (SFS) programme in which owned, community animals, stray cats and dogs will be spayed/neutered by a qualified veterinarian.

According to SPCA, the SFS application is part of a humane and effective method in preventing stray’s population growth.

“A 2019 Euromonitor report indicated that the population of cats and dogs were at about 795,000 and 402,500 respectively in 2019. There should be more now.

“A stray female cat can give birth to a litter of five kittens three times a year and a stray female dog can give birth to a litter of six puppies twice a year.

“Assuming that 10% of the population were matured female strays and that is a very conservative breakdown, they could have possibly given birth to another 7,155,000 kittens and 4,347,000 puppies by now. We are glad that private organisations such as BOXO are supporting the effort,” said SPCA Selangor, chairperson Christine Chin-Radford, adding that SFS is a humane stray management method as given the number of strays it would be unsustainable for the animal shelters to home if the number is uncontrolled.

Runned by animal lovers themselves, BOXO hopes to contribute towards prevention of the unnecessary birth of strays in Malaysia.

“Stray cats and dogs are increasingly becoming an issue in Malaysia. The number of animal abuses is also becoming more rampant. We hope that our effort can contribute positively towards combating overpopulation of stray cats and dogs.” said BOXO’s co-founder Alvin Ting.

 

Rainforest World Music Festival 2021 goes virtual, Sarawak Tourism Board names Shopee as the Official E-Commerce Partner

By
Tan Heng Hong
-

KUALA LUMPUR, 14 June 2021- The Rainforest World Music Festival (RWMF) is back for a three-day filled excitement from 18 to 20 June 2021, this time virtually and free of charge! With Shopee named as the Official E-commerce Partner, the shows will be streamed via Shopee Live from 6PM onwards, giving access to millions of households across the country to enjoy the festival from the comforts of their own homes.

Since 1998, the RWMF has grown to become a highly anticipated event annually that celebrates culture and heritage through wonderfully composed music. Every year, festival goers around the globe would flock to the foothill of Mt. Santubong in Sarawak to indulge the diversity of world music through workshops, cultural and craft displays, food, and concerts. The festival was cancelled last year due to the pandemic.

The Rainforest World Music Festival 2021 Virtual Experience will see an exciting line-up of artistes: Borneo-born Dayak-European Alena Murang who recently released her new album titled Sky Songs; KEMADA, Sang Rawi, Mathew Ngau, At Adau, Suk Binie’, Nading Rhapsody and World Championship of Performing Arts (WCOPA) champion Tuku’ Kame’.

Sharzede Datu Hj Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said, “The RWMF is a prestigious event that brings people together through music and culture whilst introducing them to the beauty and hidden gems of Sarawak. Our partnership with Shopee allows us to continue to showcase the musical event, but in a different way. There will also be interview sessions with the musicians, prize giveaways, a past performance showcase and more. While we cannot replicate the experience and atmosphere of a live performance, we hope that fans and Malaysians will still get to enjoy this fun-packed showcase with their families at home.”

In addition to RWMF, this year’s Borneo Jazz Festival (BJF) which takes place the following weekend will also be streamed on Shopee Live. Viewers will be serenaded by a string of jazz musicians including Clinton Jerome Chua, O-Ha Soul Band, Nisa Addina, Ta’Dan and the “Prince of Borneo” himself – Pete Kallang from 25 to 27 June at 6PM.

For an immersive virtual experience, the Sarawak Tourism Board has opened an official store on Shopee to feature merchandise from both RWMF and BJF. This includes RWMF and BJF Limited Edition T-shirts, Limited Edition Batik Linut Face Mask, Limited Edition Printed Batik Face Mask, and other attractive products from the Land of the Hornbill. Fans can also enjoy in-store vouchers with up to RM8 off, shipping subsidy of up to RM13 and Coins Cashback capped at RM5 when they buy from the store.

Ian Ho, Regional Managing Director of Shopee said, “We understand that the much anticipated, iconic RWMF and BJF will be held virtually for the first-time ever and are very

excited to be streaming these musical events on Shopee Live for Malaysians across the country to catch. Not only do we get to use our technology to show our support for local talent, we will also put the spotlight on the state’s amazing offerings. As both musical events coincide with our 7.7 Mid Year Sale, we will take the opportunity to drive sales for Sarawakian sellers during this period where everyone can have a good time tuning in to the RWMF and BJF virtual experiences while enjoying a fix of home-cooked Sarawak Laksa, kolo mee and 3 layer tea. Just type ‘Sarawak’ on the Shopee search bar to discover more. We wish Sarawak Tourism Board, and all musicians the best of luck with the virtual experiences.”

While Malaysians catch the festivals, they can also take the opportunity to enjoy free shipping with RM0 minimum spend, 120% Coins Cashback, 7.7 million vouchers with savings up to 77%, as well as earn from a pool of 27 million Shopee Coins and win a PlayStation 5 during the 7.7 Mid Year Sale from 18 June to 7 July.

On Jun 25 Payday Sale and 7.7 Mid Year Sale, users will be able to enjoy special Limited Time Deals, Limited Time Vouchers, and Super Brands Spotlight from over thousands of brands and sellers starting 12AM.

Tune in to Shopee Live on weekdays at 8PM to catch Shopee Guess The Price game show for a chance to take home RM5,000 cash. Double your chances of winning on 18 and 25 June as well as 7 July as there will be an additional episode at 12PM on these dates. The audience too will not go home empty handed. They can join the participants in guessing the product price correctly and win from a pool of more than 100,000 Shopee Coins!

The fun and games continue with the 7.7 Mid Year Sale Show on 6 July from 9PM to 11PM on Shopee Live and TV3. The show offers a jam-packed programme with attractive prizes worth up to RM70,000 as well as 7,777,777 coins to be won through Shopee Shake – Battle Mode and Shopee Lucky Code. Catch performances by local celebrities and claim exclusive vouchers during dedicated Mega Voucher Drops sessions.

For more info on RWMF and BJF on Shopee Live, and the limited edition merchandise, visit https://shopee.com.my/m/rwmf-shopee-live

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