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Sugar-free H-Two-O Zero Electrolyte Drink launched in Singapore

Yeo Hiap Seng (Yeo’s) has launched H-Two-O Zero Electrolyte Drink that is free from sugar and calories. The drink is specially formulated to effectively replenish lost fluids, minerals and electrolytes.

Consumers are encouraged to “dare to dream and achieve your goals with H-TWO-O Zero.” With zero sugar and calories, the isotonic drink is said to be the perfect source of hydration that keeps you in check in your Zero To Hero journey.

FamilyMart and CU offer new ice cream delights

FamilyMart Malaysia has launched an interesting Vanilla Sofuto now made from genuine Madagascar vanilla beans. These days, a lot of vanilla flavoured food and drink products are actually made from vanilla flavour and not from genuine Madagascar vanilla beans. The Vanilla Sofuto brings back the authenticity of the real vanilla taste.

Separately, CU Malaysia is offering Peach Lychee Softserve and Peach Bingsu to welcome the arrival of spring.

Enjoy juicy and sweet flavour with Roots Juicy Pop Brew

Roots, the cafe and a micro roastery in Bangkok, is offering Juicy Pop Brew Black Cold Brew Coffee for summer. This chilled ready-to-drink coffee beverage comes in a 1.5L pack. It is described as having a juicy taste like tropical fruits, sweet like candied apple and a caramel flavour.

Juicy Pop Brew 1.5L is available today at all Roots branches, or order online at RootsBKK.com or Line OA @rootsbkk

Bye Bye Carl’s Jr Thailand

Carl’s Jr. Thailand is closing all its stores and is leaving the Thai market on 24 March 2022. R&R Restaurant Group operates the US fast food chain in Thailand. The first store was opened in 2012.

R&R Restaurant Group’s revenue in 2020 fell 31% year-on-year to THB 40 million, according to data from the Department of Business Development.

A&W is another fast food chain that is also leaving the country. Also joining the exodus is the Japanese udon chain Marugame Seimen, which will close all its stores in Thailand by the end of March 2022.

Lifestar Leads The Pack With Thailand’s First Hemp- & CBD-Infused Beverages: CAMU C Plus With Hemp & CBD Functional Shot For Premium Mass Market in Thailand and Abroad

Lifestar Company Limited, a subsidiary of RS Group, has launched CAMU C Plus with Hemp, the first Vitamin C beverage with white grape juice, hemp extract, gaba, camu camu extract, and 200% Vitamin C, and CAMU C CBD Shot, the market’s first CBD extract-infused functional shots, according to the press release.

  • CAMU C PLUS with Hemp – white grape juice with hemp extract, gaba, camu camu extract, and 200% Vitamin C.
  • CAMU C CBD Shot, Honey Lemon flavor – Honey lemon-scented drink with CBD extract, Vitamin B Complex (B1, B6, and B12), and L-Theanine
  • CAMU C CBD Shot, Chamomile flavor – Chamomile-scented drink with CBD extract, chamomile, lemon balm, and tryptophan.

The company anticipated that these hemp-infused beverages will help Lifestar grow at least 2.5 folds, contributing to 500 million-baht sales in hemp products of the RS Group’s commerce business this year.

CAMU C Plus with Hemp will be available in April 2022, while the two CAMU C CBD shots will be available in May 2022 at 7-eleven, online stores, and leading stores nationwide. The product launch campaign will consist of special promotion and marketing activities, both online and offline, to reach target customers. Additionally, for every sip of CAMU C, Popsters can also collect Popcoin via QR scan.

For more information and updates on CAMU C, please visit http://www.camu-c.com/https://www.facebook.com/CAMUCofficial. For RS Group’s updates, please visit www.rs.co.th and https://www.facebook.com/RSGROUPOFFICIAL

CP Foods – SINGHA launch the first-ever collaboration to promote CP Chili pork bologna-Singha beverages among party lovers

22 Feb 2022 – Charoen Pokphand Foods Public Company Limited (CP Foods) and Boon Rawd Trading Company Limited, manufacturer of Singha beverages (Singha), has launched the first-ever collaboration to promote CP Chili Pork Bologna and Singha beverages, a perfect combination for party goers.

CP Foods Senior Vice President Anarkawee Chooratn, said that, according to consumer behavior survey, the young generation sees CP Chili pork Bologna as a favorite side dish for party and drinking activities. Therefore, the company has teamed up with Singha to meet such a growing demand and making “CP Chili Bologna as the No.1 choice for the party”.

She added that this is the first collaboration between CP Foods and Singha. Both products are now available sold in leading stores nationwide such as 7-Eleven, Lotus department stores, Makro department stores, etc.

“During April, CP Foods will launch an exclusive event in Metaverse with the newest CP Chili Pork Bologna ambassador, ‘Mew-Suppasit Jongcheveevat, a famous Thai actor, and singer-songwriter. There will be special prizes and many surprises for his fans.” said Ms. Anarkawee.

Pantip Leetacheewa, new product development manager, added that CP Chili Pork Bologna is among best companion foods to Singha’s beverages. The company believes that this joint campaign will receive a good response from a wide range of consumers as well as helping to expand the customer base and increase sales of both Singha beverages and CP Foods.

CP Foods is committed to producing high-quality sausage products from fresh, clean, and safe ingredients and world-class standard food production that can be traced back from upstream to downstream. This is to meet the needs of consumers of all ages.

CP Foods promotes CP Bologna on the Metaverse

CP Foods, the make of CP Bologna, is organising a Metaverse event for its processed meat product with the even to be held on 24 April 2022. Through the CP Bologna MewTaverse event, the company hopes to reach the younger generation of consumers. CP Chili Pork Bologna ambassador, Mew-Suppasit Jongcheveevat, a 31-year-old actor, is taking part in the event with only 2,000 special free passes to join a special party. The campaign offers the message that CP Spicy Bologna is best suited for your favourite drinks.

CP Foods has earlier introduced a similar event for its relaxation drink Hopster to encourage consumers to relax in the virtual world. The activation was held on the GTA 5 platform and managed to attract around 31,000 viewers on Twitch.

In South Korea, Lotte Food organised a Metaverse event on the ROBLOX platform to promote its sausauges as the choice for camping or glamping, which has become a popular pastime for millennials and Gen Z in South Korea. The Lotte Food example shows how the food company is using Metaverse to reach out to young consumers.

SPREAD HAPPINESS WITH THE ALLEY’S HAPPY TARO SERIES

The Alley Sets To Launch Happy TARO Series In-Line With International Happiness Day

PETALING JAYA, 18th March 2022 – The Alley has launched its Happy TARO Series with a mission to encourage Malaysians to spread happiness to their loved ones with a sweet treat on the coming International Happiness Day. The Happy TARO Series will be available for all Alley-ians from 20th March 2022 onwards at all outlets across Malaysia (excluding Genting Highland outlets).

The Alley’s latest Happy TARO Series consists of Hojicha Milkshake with taro balls and Black Milk Tea with taro balls. Both beverages are made with The Alley’s signature milk tea mixed with mashed taro and freshly handcrafted taro balls. In addition to the beverage, Alley-ians can get a free Smiley Face Topping and a customised Smiley Greeting Card by purchasing the Happy TARO Series.

Fans can enjoy the mix of strong taro aroma and milk as well as the chewy taro balls while indulging in their Happy TARO Series. The Alley uses a generous amount of mashed taro to flavour the beverages so fans can enjoy the blend of taro and milk in every sip.

CEO of The Alley Malaysia, Mr Ng Ching Wai opening speech during The Alley’s official launch of Happy TARO Series

“Taro is a classic and popular flavour among Asians. Thanks to its slightly purple tone and creamy texture that makes people feel satiated. Hence, we’ve decided to combine these two Asian delights, milk tea and taro, to share our happiness with everyone. We believe that happiness can be found in little things like moments in life, delicious food and drink and words of encouragement. So, let’s share some smiles by treating others to the Happy TARO Series with a Smiley Face topping and a smiley greeting card,” said Ng Ching Wai, Chief Executive Officer of The Alley Malaysia.

 Fans will also receive a smiley greeting card alongside each Happy TARO series beverage with a quote on happiness to brighten their day. Alley-ians are also encouraged to share the quote with people around them because The Alley believes that the world is never too full of happiness, there is always room for more. Bring your friends and family along to spread happiness and share your smiles.

Spread Happiness

Fans who visit the store will find smiley table stickers with a QR code on every table. The Alley would like to hear from fans what happiness means to them by scanning the QR code and sharing their thoughts. The QR code can also be found on the back of smiley greeting cards that come with a purchase of the Happy TARO series.

The Happy TARO Series will be available at all The Alley outlets in Malaysia, excluding Genting Highland outlets from 20th March 2022 onwards at RM16.90 (Hojicha Milk Shake with Taro Balls) and RM15.90 (Black Milk Tea with Taro Balls) while stocks last. In addition, taro lovers who are interested in trying out the Happy TARO Series can also order it via The Alley’s delivery partners and get your drinks delivered conveniently to your homes.

To get more information about the Happy TARO Campaign, stay tuned to The Alley’s Malaysia Facebook page and Instagram at @thealley.my.

Ichitan moves into RTD cold brew coffee space in Indonesia

Ichitan has entered into the RTD cold brew coffee space in Indonesia. The new Ichitan Cold Brew Coffee is available in Brown Sugar and Classic Latte, selling in a 250ml PET bottle. At the moment, the RTD cold brew coffee space lacks the participation of the leading players in the country. Ichitan’s entry will make cold brew coffee more accessible to consumers.

Ichitan has scored success in Indonesia with a 33% year-on-year growth in sales in 2021 to 5.1 million cases, driven by the popularity of its Thai Milk Tea and Brown Sugar Milk Tea, according to company information. General trade is driving growth with a 58% year-on-year rise in sales compared to a slower 16% year-on-year growth in sales through the modern trade channel. The sales split between traditional trade and modern trade in 2021 stood at 48% and 52%, respectively, compared with a ratio of 40:60 in 2020.

The top sales regions are Sulawesi, Sumatera and Kalimantan, which shows the strong distribution network Ichitan has in these areas. The company can leverage on the existing distribution network to sell other products that are in the pipeline including acidified milk with calcium and vitamins in a PET bottle.

GIVE SHOES. GIVE LOVE.

Turn your old running shoes into opportunities for the less fortunate with Running Lab’s Project Love Sneaker & Soles4Souls

KUALA LUMPUR, APRIL 2022 – Whether you are a seasoned marathon runner or a social runner, there comes a point when your running shoes reach the end of the road. No shoe lasts forever and according to experts, the average mileage of running shoes is about 400 miles or about 644 kilometres.

Although your retired running shoes may no longer be good for running in, they can be turned into business opportunities for people in developing countries, such as Honduras, Haiti and even Transnistria, by helping them launch and sustain their own small businesses selling donated shoes.

Project Love Sneaker is a shoe-donation drive organised by Running Lab Malaysia to serve the running community’s desire to recycle their “retired” running shoes that are still in good condition, for a good cause. Started in 2010 in Singapore, Project Love Sneaker has increasingly gained traction and interest. Running Lab is more committed than ever to reach out to a wider audience to spread the meaningful notion behind this campaign and this year is no different.

Do your part this April with Running Lab and Soles4Souls – simply drop off your preloved running shoes at any Running Lab store from 1 to 30 April 2022. And because we understand that retiring your favorite pair of running shoes is never easy, you get a RM150 Running Lab shoe voucher for every pair of preloved running shoes you donate in good condition.

Running Lab stores:

  • Running Lab Pavilion, Lot 5.102.02, Level 5, Pavilion Elite
  • Running Lab The Gardens Mall, Lot No. T-227, 3rd Floor, The Gardens Mall

FREQUENTLY ASKED QUESTIONS

What condition should donated shoes be in?

  • Running shoes in clean & re-usable condition will be accepted.
  • All parts of the shoe must be intact.
  • There should be no holes on the outsole or upper of the shoe.
  • The outsole should not be fully worn out.

Are lifestyle shoes that look like running shoes acceptable?

Yes, they are acceptable as long as they are in good condition.

Are Children’s shoes accepted?

Children shoes are acceptable as long as they are in good re-usable condition

Are canvas shoes like Converse or Vans accepted?

Not acceptable as they are not sports/running shoes.

Are spike shoes accepted?

Spike shoes are not acceptable.

For more information on Running Lab, please visit:

Facebook: www.facebook.com/RunningLabMalaysia

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