• Prices start from RM37,990 inclusive of launch rebate worth RM1,000
• Deliveries to early booking customers to begin immediately after launch

Kuala Lumpur, 27 November 2025 – PROTON, Malaysia’s national carmaker, today officially launched the All-New Saga, marking the most significant evolution of Malaysia’s best-known automotive nameplate since its debut in 1985. Carrying the theme “Four Esteemed Decades, a Future Without Limits”, the launch celebrates not just a new model, but a national symbol that represents Malaysia’s industrial progress and enduring pride.

The historic launch ceremony was officiated by Yang Berhormat Mulia Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI) of Malaysia, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, in the presence of national leaders, industry partners, and thousands of invited guests.

Built for the Next Era of Malaysian Mobility

Built on PROTON’s new Advanced Modular Architecture (AMA), the All-New Saga represents a future-ready, globally compliant platform whose Intellectual Property Right (IPR) are fully owned and developed by PROTON representing a major step forward in Malaysia’s automotive capability. With full ownership of the IPR, the AMA platform reinforces PROTON’s growing engineering capability and opens new collaboration opportunities across the Geely Group ecosystem, potentially positioning Malaysia as a regional engineering hub for future model development. It stands as a testament to the company’s engineering independence, while also showcasing the strength of the collaboration between Geely’s global innovation and PROTON’s local expertise.

Since partnering with Geely in 2017, PROTON has transformed into a dynamic, globally connected brand, with models such as the X70, X50, S70, and X90 setting new benchmarks in design and performance. The All-New Saga continues this evolution — combining world-class technology, timeless design, and local pride to reaffirm PROTON’s position as a brand made for Malaysians by Malaysians, and ready for the world.

This progress is underpinned by PROTON’s Operational Excellence (POE) programme and Malaysia’s largest network of 164 3S and 4S outlets, ensuring that every owner continues to enjoy superior sales and service experiences nationwide.

“The All-New Saga marks a major milestone in our evolution,” said Dr. Li Chunrong, Chief Executive Officer of PROTON. “It is more than just a car – it is the embodiment of national pride, engineering excellence, and our continuous pursuit to deliver intelligent, high-quality vehicles Made for Malaysians, Engineered for the World. This All-New Saga reflects the passion of our people and the future without limits of Malaysian automotive capability”

Following its official launch, excitement surrounding the All-New Saga remains strong, with over 20,000 bookings already secured. The overwhelming early response reflects buyer confidence and enthusiasm for the model’s refreshed design, improved performance, and intelligent connectivity, reaffirming its status as a true Malaysian icon.

An I.C.O.N. in Motion – Setting New Standards in Performance, Safety, Intelligence and Style

Under the tagline “Intelligence That Thrills,” the All-New Saga blends Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Styling (I.C.O.N), reflecting PROTON’s ambition to elevate Malaysian automotive engineering to global recognition.

I – Impressive Performance

Powered by PROTON’s new i-GT 1.5 Engine paired with a Continuously Variable Transmission (CVT), the All-New Saga delivers smooth, confident power with outstanding fuel efficiency rated at 4.9L/100 km (Malaysia Driving Cycle, MDC). The new Electric Power Steering (EPS) system further refines handling precision, while PROTON’s signature Ride and Handling ensure a balanced, stable, and comfortable experience in all driving conditions.

C – Comprehensive Safety

The All-New Saga offers a full suite of safety technologies, including six SRS airbags, nine Advanced Driver Assistance System (ADAS) features, and the Proton Reinforced Safety Structure (RESS) with HPF components for greater occupant protection and crash integrity.

O – Optimised Intelligence

A new 16-inch Integrated Dual Screen supports wireless Apple CarPlay and Android Auto connectivity, complemented by smart convenience features such as auto headlamps, Follow-Me-Home lighting, and headlamp levelling, ensuring seamless functionality for everyday driving.

N – Next-Gen Style

The Saga’s bold design evolution features a Sulaman Songket-inspired front grille — a nod to Malaysian craftsmanship — alongside Full LED Projector Headlamps, a Full LED Rear Tail Light bar, and a refreshed interior that expresses both modern sophistication and national identity.

Official Pricing and Ownership Benefits Unveiled

The All-New Saga is available in three variants – Standard, Executive, Premium and five striking colours – Marine Blue, Space Grey, Ruby Red, Armour Silver and Snow White – each designed to meet the needs of today’s diverse driving lifestyles.

Every purchase of the All-New Saga comes with a 5-year or 150,000km mileage warranty and three times free labour services under the Pro-Warranty* programme, giving owners added peace of mind from day one.

To further enhance ownership, PROTON has introduced a comprehensive Launch Package. Customers can choose either Pro-Trade-in*, with overtrade support of up to RM1,500 when trading in their existing vehicles, or Pro-Xchange* which provides RM2,000 support for the deregistration of non-roadworthy trade-in vehicles. For customers seeking financing, Pro-Finance* offers attractive finance rates starting from 2.6%, all these offers valid for customers who register their vehicle until 31 December 2025 , making the All-New Saga even more attainable.

Customers who opt for the PROTON Insurance Programme, Pro-Shield*, will receive upgraded protection that includes Special Perils coverage, enhanced flood relief coverage of up to RM2,000, and passenger personal accident coverage of up to RM15,000 per person up to 4 passengers. These benefits, valid for customers who register their vehicle until 31 December 2025, come in addition to existing advantages such as betterment waiver up to 10 years, agreed-value protection, all-driver coverage, key replacement, personal accident coverage for policyholder, and 24-hour roadside assistance.

As part of its ongoing efforts to improve the ownership experience, PROTON is enhancing its after-sales support and service standards. For the All-New Saga, Fast Service* is available for basic service intervals when customers schedule their visit in advance and choose to remain on-site while their vehicle is being serviced.

In addition, PROTON is introducing 1-Day Service Delivery*, where vehicles will be returned within 24 hours whether customers walk in or book ahead.

For situations where repairs require more than three working days*, PROTON service outlets will provide a relief car and a one-time free service (including service parts and labour), ensuring minimal inconvenience demonstrating PROTON’s commitment to support owners throughout their ownership journey.