Indofood’s popular tortilla corn chip brand, Maxicorn, has turned up the heat with the launch of its new Hot & Spicy flavour. This fiery addition is crafted to deliver a bold kick for snack lovers seeking extra excitement. The latest variant joins Maxicorn’s established savoury favourites — Nacho Cheese, Roasted Corn and BBQ.
Mie Sedaap has introduced its Singapore Spicy Laksa Cup Noodles to the Indonesian market, bringing the popular flavour into the convenient cup noodle category.
The Singapore-inspired spicy laksa flavour was first unveiled in 2021 as part of Mie Sedaap’s regional taste innovations. By expanding it into the cup format, Mie Sedaap is making the bold, aromatic taste of laksa more accessible for busy consumers who want authentic flavours in a ready-to-eat style.
Thailand’s Dutch Mill has introduced a new addition to its DNA Soy Milk line — a high-protein formula designed for health-conscious consumers. This latest version comes in two unique flavours, Black Soybean and Golden Pea, each delivering 15g of quality protein per carton. With no added cane sugar, a naturally light sweetness, and zero cholesterol, the drink offers a convenient way to fuel energy and support an active lifestyle.
Thailand’s Yendrink introduces its latest innovation, Protein Blend, crafted for high-quality protein with a light calorie profile. Each bottle delivers 20–22g of protein while containing just 150 kilocalories and no added sugar. The formula combines whey protein from animal sources with soy and pea protein from plants, offering a balanced, nutritious boost.
The brand highlights that 20–22g of protein delivers the “right amount of protein,” while its hybrid blend showcases the combined benefits of plant-based milk and cow’s milk. The emphasis is placed on functionality, rather than being limited to plant-based protein alone. The shift to a hybrid protein model underscores the growing demand for balanced nutrition.
Pizza Hut Brunei has once again captured attention with an unexpected and creative spin on pizza. Following the buzz of its unforgettable limited-edition Matcha Cheese Stuffed Crust Pizza, the brand is back with another daring innovation: the Coffee Pizza, affectionately dubbed “Kopi-zza.”
This bold creation blends the familiar comfort of pizza with the rich, aromatic notes of coffee, offering adventurous food lovers a one-of-a-kind taste experience. But fans will need to act fast—Kopi-zza is available for a limited time of just two week.
Jasmine Food Corporation has launched Jasmine Oppa Rice, Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes.
The unveiling of Jasmine Oppa Rice demonstrates the growing allure of K-food in this region. Brands are striving to be as creative as possible to capitalise on this trend, from using Korean-inspired flavours to “Koreanising” staple ingredients such as rice.
According to Jasmine Food, Jasmine Oppa Rice has a “soft, fluffy, and slightly chewy texture that perfectly complements popular Korean favourites like bibimbap, kimchi fried rice, and kimbap.”
Dutch Lady has unveiled its latest innovation, Omega 3*6, specially formulated to support healthy brain development in children aged one year and above.
Available in both plain and chocolate variants, the new milk blend combines essential nutrients including Omega-3, Omega-6, and DHA, alongside calcium and vitamin D3 to help build strong bodies and sharp minds.
Packaged in a 125ml carton, this UHT milk slips easily into a child’s schoolbag or lunchbox, making it ideal for on‑the‑go consumption.
Tealive, Malaysia’s leading lifestyle tea brand, has expanded its presence in the conveneince store channel in Malaysia with the launch of its latest Tealive 3-in-1 Hot Cup range.
Exclusively available at all 7-Eleven outlest nationwide, the Tealive 3-in-1 Hot Cup range comprises the following flavours:
Foodservice brands, particularly ZUS Coffee and Tealive, are actively expanding and innovating with packaged beverages to strengthen consumer touchpoints and deepen engagement.
Es Teh Poci has introduced its Sakura Matcha Latte in Indonesia. This powdered drink offers consumers an affordable indulgence while positioning the brand in line with the growing matcha trend.
The Teh Poci brand has also unveiled its latest Es Teh Poci Instant Powder: Teh Krampul +Selasih, blending the traditional Indonesian spiced tea Teh Krampul—made with ginger, cloves and cinnamon—with refreshing basil seeds.
Shoppers can enjoy new opening special mystery gifts, complimentary ice cream, and curated global flavours from 27 November to 21 December 2025
KUALA LUMPUR, Malaysia, Nov. 28, 2025 /PRNewswire/ — The most wonderful time of the year is about to get even more delectable! This festive season, The Food Merchant, Malaysia’s premier gourmet grocer, is unwrapping a new chapter with the opening of its latest outlet at Pavilion Kuala Lumpur, marking yet another exciting milestone in the brand’s growth and expansion across Malaysia.
Just in time for the holidays, the Pavilion Kuala Lumpur store will celebrate its debut with exciting Christmas promotions. Shoppers can look forward to special goodie bags, mystery gifts, and complimentary ice cream with any purchase, among a variety of festive treats that bring a touch of magic to year-end shopping.
Located in one of Kuala Lumpur’s most prestigious shopping destinations, The Food Merchant Pavilion Kuala Lumpur is set to elevate the city’s grocery scene. The new outlet showcases a thoughtfully curated selection of premium local produce and international favourites, blending everyday essentials with indulgent delicacies from around the world.
“We are thrilled to bring The Food Merchant to Pavilion Kuala Lumpur as we close another year of growth,” said Mr. Ivan Tan, Managing Director of The Food Merchant. “This new store marks an exciting milestone for us. As we head into the festive season, our goal is to create a vibrant, inspiring space brimming with flavor, where every visit offers a new discovery. The Food Merchant Pavilion Kuala Lumpur embodies our passion for transforming everyday shopping into a truly celebratory experience.”
To enhance convenience and festive shopping comfort, the new store offers a range of thoughtful services, including gift wrapping service with complimentary wrappers and thank-you cards, free shopping trolley parking services at the Merchant Care counter, and meat and seafood cutting services. Shoppers can also enjoy exclusive member rewards by joining The Food Merchant’s “Yes I Do!” programme at https://thefoodmerchant.com.my/yes-i-do/.
Since its establishment in 2021, The Food Merchant has grown rapidly, beginning with its flagship store in Pavilion Bukit Jalil and expanding to locations including Pavilion Embassy, WCity OUG, Pavilion Damansara Heights, IOI Mall Damansara, and now Pavilion Kuala Lumpur. Each outlet reflects the brand’s passion for food, culture, and community, offering shoppers a unique journey through global flavours and local delights.
In celebration of its grand opening and in active support of the “Visit Malaysia 2026” initiative, The Food Merchant has partnered with Weixin Pay to bring an exclusive offer to the growing number of Chinese tourists. During the campaign period, all Chinese tourists who pay using Weixin Pay will automatically receive a preferential exchange rate at checkout. This collaboration not only provides Chinese tourists with seamless payment convenience and tangible savings but also highlights that Malaysian businesses are creating a more friendly and convenient shopping environment for international visitors.
To learn more about The Food Merchant, visit: https://thefoodmerchant.com.my/ Facebook (@thefoodmerchant.my) and Instagram (@thefoodmerchant.my).
