Mega Global Corporation, makers of Mega Sardines brand and Mega Prime Quality processed vegetables and nata de coco, has launched three new flavoured nata de coco in the Philippines. The new flavours are melon, ube and pineapple, which adds to the existing coffee, original, lychee and pandan. The price is PHP 50 (425ml). Consumers can use the flavoured nata de coco to elevate the taste of their food and drinks.
Guinness lovers can now pick up a Guinness Draught as their first drink and enjoy its perfectly smooth and creamy taste, fresh from the keg, whenever they are ready to visit outlets near them
KUALA LUMPUR, 7th October 2021: Malaysians have been through an overwhelming situation in the past year. All their favourite spots to have a fresh Guinness Draught were closed for months and they have missed the smooth and creamy taste of Malaysia’s favourite stout1. Now that patrons are finally allowed to dine-in, Guinness lovers can see a silver lining as their wait to enjoy a glass of Guinness on tap has come to an end.
Whenever they are ready, fans will finally be able to reunite with friends, family and loved ones at their favourite outlets, while catching up with long-overdue conversations. Doing all that with a glass of fresh, cold, smooth and creamy Guinness in hand is the perfect commemoration to all those months of waiting.
“At Guinness, quality is always at heart, so fans can rest assured that only the freshest Guinness will be served when they visit the outlets again. Good things – be it reconnecting with friends and family, or Guinness Draught of best quality, come to those who wait. So, fans can finally enjoy that first sip of Guinness Draught whenever they are ready,” said Shaun Lim, Marketing Manager of Guinness Malaysia.
To take everything up a notch, Guinness will be bringing back the renowned STOUTie machines to selected outlets across the weekends of October and November. Fans can print their selfies on top of cold and creamy glass of Guinness and post them on social media with the hashtags #GuinnessMY and #GuinnessStoutieMY. Full list of participating outlets and activation dates can be viewed HERE.
“As much as we are eager to bring our fans together again and celebrate the reunion between friends and family with a glass of Guinness Draught, it is also our duty to remind them to #SocialiseResponsibly and practise the 6Cs whenever they are out and about,” Lim continued.
Heineken Malaysia Berhad – where Guinness is part of its portfolio of iconic brands, introduced the 6Cs to ensure that fans abide by the rules and socialise in the safest way possible. The 6cs include:
Guinness and all related activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive. For more information, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Horlicks, which is owned by Unilever, has introduced Horlicks Women’s Plus Nutritious Malt Drink Caramel Flavour in Malaysia. The new product is a bone nutrition specialist powered with CALSEAL formula known to help calcium reach the bones. CALSEAL formula contains calcium, vitamin D and vitamin K2 which are proven nutrients for bone health.
Horlicks Women’s Plus Nutritious Malt Drink was first launched in India where the brand has a strong presence in the country. In India, Horlicks even has specialised products for pregnancy and lactation, diabetes care and high protein.
In Malaysia, Horlicks Women’s Plus Nutritious Malt Drink is packed by DCH Contract Manufacturing Sdn Bhd for Unilever Foods (Malaysia). It is certified halal by JAKIM. The price for a 450g pack is RM 17.80 at Aeon Big.
What we are seeing here is Horlicks is now looking at targeting a more specific group, namely women, with functional bone health to address their needs. This functional route will help differentiate Horlicks from Milo, which dominates the category.
Click here to purchase on Shopee.
Educating customers on a series of “hacks” with the #TakkanTakTahu minisodes
Malaysia, October 5, 2021 – foodpanda launches the all new #TakkanTakTahu campaign through a series of music videos. The videos reveal lesser-known features and hacks on the foodpanda app, to show customers pro-tips on how they can best unlock deals on the app and stretch their ringgit further. The series of musical videos and serial minisodes feature original soundtracks, with guest appearances from renowned local faces.
Commenting on this campaign, Vanita Menon Kris, foodpanda’s Head of Marketing, said that the platform provides many ways for customers to save time and money, which some customers may not necessarily know about. “In hopes of elevating and enhancing their app experience, we have released a series of earworming music videos and minisodes to arm our customers with secret hacks ranging from stacking discounts with vouchers for additional savings, to collecting loyalty points through challenges and badges and even saving on delivery fee through the Group Order function. It’s as easy as tap, tap, ta-da!”
Vanita added, “The music videos that are currently live online are teasers to a much larger story. In our very own Delivery Ke Hati Seri minisodes, we follow the story of Seri and her three generational family as they go through their daily lives using the various foodpanda joy hacks. The musical inspirations include Barbershop Quartet on our loyalty programme, K-Pop rapping about stacking discounts with promo code, and Bollywood on group ordering and many more.”
As a brand that is constantly driven by data and coupled with localized contextual insights of its consumers, the campaign, which was launched on foodpanda’s social media channels, was put together to reach out to mobile-first audiences like Gen Y and Gen Z users. With the target segment in mind, foodpanda decided to incorporate music to create a more memorable story. From short flow hip hop earworm to the nostalgic moments of kugiran P. Ramlee and Bollywood beats, the development of each musical element works as a homage to the generations’ tunes.
Currently a series of television capsules in musical format across various musical genres featuring some of Malaysia’s favourite celebrities such as Nadia Aqilah, Adibah Noor and more. Additionally, the made-for-digital shorts, the #TakkanTakTahuvideos features a five-series short rap to engage with the younger market segment. This live-action animated series is set to give a ring across all digital mediums, including a Branded Spotify playlist feature in these upcoming months.
Launching foodpanda’s Delivery Ke Hati Seri TV series
Malaysians can also look forward to foodpanda’s very own, Delivery Ke Hati Seri Minisodes – an expansion from the television capsules, that will premiere on TV3 at 7.58pm and at 8.28pm on TV9 on the 11th of October.
The idea behind developing the minisodes was a TV musical homage to the 80s and 90s babies in Malaysia. From watching P. Ramlee on RTM, catching Anugerah Juara Lagu (AJL) fever while belting to our rock kapak and power ballads annually in front of the television, to the weekly Saturday family event of watching Bollywood movies, it’s a sing-along with an ensemble cast like no other.
A surprise thrown into the mix is having Azizah Mahzan, one of Malaysia’s legendary drama actresses, singing and dancing to K-Pop. These musical minisodes also feature cameos from Masdo, and Man Kidal, Malaysia’s legendary guitarist serenading to one of the tracksAfter the TV premier, we will also be extending the digital premiere through an exclusive partnership with WeTV – a first for a brand in Malaysia.
The #TakkanTakTahu campaign would also see foodpanda Malaysia as the first foodpanda in the Asia Pacific region to launch a Spotify Branded Profile and feature a Branded Playlist to coincide with the campaign. Additionally, it would also be the first brand in the region to publish audio tracks as an artist on Spotify.
Click here to view the #TakkanTakTahu Rap video and here for the Delivery Ke Hati Seri trailer.
Shopee is celebrating its 10.10 Brands Festival, which culminates on 10 October, with a wide selection of brands and products on Shopee Mall for shoppers to shop and enjoy.
The shopping festival will also see established and creative local brands being part of this celebration, treating shoppers to big savings and rewards at their stores on Shopee. Here are ten local brands with irresistible deals that we can go and sapot as well:
Aik Cheong Coffee Roaster started in 1955 in old Melaka town in a little wooden shop. Today, it has carved a name for itself not only locally but on the international stage. Did you know that Aik Cheong has sold more than 27,000 units of Cafe Art Chocolate on Shopee since it opened its store 4 years ago? Get a good cuppa from Aik Cheong store and enjoy up to 40% off or vouchers of up to RM5 off with a minimum spend.
Amazin’ Graze started when co-founders Amy Zheng, Ching Yi Lee and Sabrina How left their corporate jobs to create healthier food alternatives (girl power!). Today, the colourful granola packages can be found in Singapore and Hong Kong. Check their store on Shopee to get 8% off (capped at RM6) with a minimum spend of RM55. If you’re spoilt for choice, we heard that the Hazelnut Blackforest Granola is one of their bestsellers.
APOM, which stands for A Piece of Malaysia, brings together a collection that showcases things and experiences of everyday Malaysian life. The brand recently collaborated with 14 talented local designers, each representing their home state, on a project called #empatbelas where merchandise were curated to celebrate the country’s 14 states. These merch – t-shirts, mugs, tote bags and phone casings can be found on APOM’s store. While you’re there, get 10% off vouchers (capped at RM5) with a minimum spend of RM50.
BOH Tea: Here’s a cup of hot, steaming good news! As part of the 10.10 Brands Festival, BOH on Shopee is treating tea lovers to discounts including a 10% off all green tea products; free shipping with minimum spend RM40 and free gift with minimum spend RM29.90. Terms and conditions apply, and while stocks last.
KHIND started off as a small electrical appliances repair shop in 1961; today, it is a multinational electrical and electronic appliances company with presence in more than 58 countries (power!). Don’t forget to check out the new arrival section on Khind’s Shopee store, or the brand new pink Khind 28L Electric Oven OT2800 that is going for RM174.90 (RRP:RM349) on 10 October from 12AM-2AM.
Kluang Coffee: Did you know that Kluang Coffee’s logo uses a television set because it is synonymous with bringing people together as they watch news and entertainment on TV, and in this case, over their love for Kluang Coffee? Connect with friends or family by purchasing Kluang Coffee from Shopee and have it delivered to them. You can also enjoy in-store vouchers of up to RM5 off with minimum spend.
Loka Made features a series of merchandise: postcards, stickers, magnets, keychains and greeting cards that showcases Malaysia and its culture in a fun, creative way. Their best selling items include the Purrfect Stamp Block collection, Malaysia Shaped Postcard and many more that brings to all a sense of home and nostalgia! Check them out at the Loka Made store and enjoy vouchers of up to RM5 off with a minimum spend.
MYDIN, a household name since 1957, is treating Shopee users up to 60% off on various essentials and household supplies when they visit the store. There are also combo boxes packed with necessities such as Beg Ceria, Box Sihat, Box Selamat and Box Mama Basic that would make great gifts to friends and family afar. For those visiting the outlets, shoppers can also enjoy a RM5 off minimum spend RM50 ShopeePay Voucher when they pay with the mobile wallet. Terms and conditions apply.
Pestle & Mortar Clothing: Established in 2010, Pestle & Mortar Clothing (PMC) has become a common name in the fashion industry. Using apparel as a canvas for their stories, the PMC team aims to show the world what Southeast Asia is about through their designs and various collaborations with brands such as Petronas, KFC, Honda, and even Shopee! Don’t forget to claim and use the 95% off (capped at RM8) with a minimum spend of RM1 voucher valid till 10 October, when visiting the Pestle & Mortar Clothing store on Shopee.
Tanamera, established in 1995 by three siblings, is an award-winning brand in the wellness and spa industry that carries a range of products where materials are sourced from tropical rainforest. Treat and pamper yourself with the Tanamera’s Mini Weekend Wellness Kit, packed with spa goodies to create a home spa experience, or the Brown Formulation Body Soap, essential oil and more from Tanamera Official Store. This 10.10, get items up to 20% off whilst enjoying vouchers up to RM50 off with a minimum spend.
Let’s lend some sapot to these brands, and many other homegrown ones that are celebrating the 10.10 Brands Festival on Shopee. At the same time, shoppers can also enjoy Free Shipping Vouchers with a minimum spend of RM10 along with 50% off Big Brand Discounts. They will also stand a chance to Tap and Win a Toyota Vios.
The excitement doesn’t end here! On 9 October at 9PM, shoppers can tune in to Shopee Live and TV3 to watch the Shopee TV Deals – 10.10 Brands Festival Show. Here, they will have 3 extra chances to Tap and Win a Toyota Vios as well as claim 10.10 Only Vouchers of up to 95% off from their favourite brands. Top that off with up to 10,101 Shopee Coins to be received when ShopeePay users reload their mobile wallets from now till 9 October.
To find out more about the Shopee 10.10 Brands Festival, visit https://shopee.com.my/m/1010-festival
Singapore, 7 October 2021 – Following the recent success of The Creators and its second instalment featuring MasterChef judge and renowned celebrity chef Bjorn Shen, CreatorsLab is gearing up to premiere their anticipated Instagram series, The Creators Shorts, this month. The local content platform will also air the third episode of The Creators in November, featuring the unfiltered and uncensored story of Singaporean pastry chef Janice Wong.
Launching on Friday, 15 October 2021, The Creators Shorts pilot episode will stream globally on CreatorsLab’s Instagram. The series will kick off with co-founder of The Anna Alliance, head chef of Rebel Rebel and all-around aspiring culinary talent, Alysia Chan. The episode will offer a sneak peek into the life of the underdog chef and dive into their unfiltered and uncensored journey to make it in the culinary world. The short-form series will continue to feature passionate young creatives who might not fit the traditional mould. Viewers can also expect the Shorts series to retain the same cinematic production standard seen in The Creators but it will be entirely produced in portrait for Instagram.
CreatorsLab will air the third episode of The Creators globally on YouTube and at Creatorslab.co on Friday, 12 November 2021. The episode will delve into a never before told story of locally renowned culinary artist Janice Wong. Viewers will hear from the people closest to her and learn more about Janice’s creative journey and what compelled her to create the work that she does.
For more information, please visit CreatorsLab’s website.
CP Fried Rice (400g) featuring flavours from around the region is now available at 7-Eleven in Malaysia. The range comprises Chili Fried Rice, Thai Basil Fried Rice, Kimchi Fried Rice and Garlic Fried Rice. They come in a very modern and eye-catching packaging. The price per pack is RM 8.90.
Italian restaurant CIBO has made available its ready-to-heat Cibo pizza at select 7-Eleven stores in the Philippines. The Roman-style pizza is thick and crunchy outside and chewy and soft inside. The price per box starts from PHP 329. More foodservice operators are partnering convenience stores and modern retailers to expand their distribution points as part of their pivot into packaged retail.
7-Eleven in the Philippines has collaborated with Fuwa Fuwa, a Japanese bread brand by Nippon Premium Bakery to bring the taste of Japan to the Philippines. The new products are Tamago Sando and Chicken Katsu Sando sandwiched between fluffy white bread. The price starts at PHP 65. Available only in selected Luzon stores. Nippon Premium Bakery is a joint venture of Sojitz Corporation, Ryoyu Baking Co. Ltd. and JR&R Distributors Inc.
Oriental Foods Industries has launched Jacker Potato Chips in Spicy Mala Hotpot flavour. The new launch once again demonstrates there is still traction for mala as a flavour. Jacker Potato Chips Spicy Mala Hotpot comes in 60g pack (RM 2.30) and 150g canister (RM 4.50) and can be purchased on Oriental Food Industries’ e-store at https://eshop.ofih.com.my/.
