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Ayam Brand unveils yumeat, its plant-based meat offering

By
Tan Heng Hong
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Ayam Brand, which is the flagship processed seafood brand of Denis Group, has announced the entry into the plant-based meat segment with the launch of yumeat.

The vegan-friendly yumeat is a unique offering because unlike the other plant-based meat, which needs to be frozen, yumeat comes in a shelf stable can packaging. yumeat is available in plant-based luncheon (190g and 360g) and plant-based minced meat with bean paste (195g). It is made from non-GMO soy beans and mushroom.

yumeat takes a strong sustainability angle with the tagline: Good For You, Good For The Planet.

yumeat’s official FB page: https://www.facebook.com/yumeat.singapore

Ayam Brand has plans to export yumeat to other markets including Malaysia, Hong Kong and Australia.

yumeat is priced at a premium due to the nature of being plant-based. For example, the yumeat Luncheon Meat (360g) is priced at SGD 4.65 (np SGD 4.95) at NTUC FairPrice, while the popular Maling Luncheon Meat (397g) is retailed at SGD 2.95 (np SGD 3.25).

Players’ Paradise: Be Rewarded with Up to RM25 Vouchers with Purchase of PlayStation® Store Gift Cards

By
Tan Heng Hong
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KUALA LUMPUR, 11 October 2021 – Sony PlayStation® gamers rejoice! A jaw-dropping exclusive deal has hit 7-Eleven stores nationwide.

From now until 31 October 2021, a 7-Eleven cash voucher worth RM10 will be awarded with any purchase of PlayStation® Store RM100 gift card; whereas a RM25 cash voucher will be awarded with any purchase of the RM250 gift card.

The RM10 and RM25 cash vouchers will be automatically generated and printed at the bottom of the receipt upon purchase of the eligible PlayStation® Store gift cards. The vouchers can then be used to purchase all items at 7-Eleven.

7-Eleven Malaysia’s General Manager of Marketing, Chin Hor Wai, said: “At 7-Eleven, we know what our customers want and we do all we can to make it available where they are. Through this exclusive promotion, our loyal customers gain access to games, memberships and other exciting things in the PlayStation® Store while being rewarded with cash vouchers to shop in our stores,” added Chin.

For more information on this limited-time-only promotion, kindly visit www.7eleven.com.my or follow 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

HIJRAH’S BERMULA DARI HATI CAMPAIGN ENCOURAGES MALAYSIANS TO SUPPORT THE UNDERPRIVILEGED COMMUNITIES IN TIMES OF NEED

By
Tan Heng Hong
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KUALA LUMPUR 08 OKTOBER 2021. Timbalan Menteri Kesihatan I, Datuk Dr Noor Azmi Ghazali (dua dari kanan) menerima simbolik penyerahan sumbangan katil dan tilam hospital daripada Pengurus Kanan Perhubungan Kerajaan selaku wakil jenama Hijrah, Mohd Zurairi Mustafa (dua dari kiri) sambil disaksikan Pengerusi Kumpulan Media Prima Berhad, Datuk Seri Dr Syed Hussian Aljunid (kanan) dan Pengarang Kumpulan Harian Metro merangkap Pengerusi Projek Titipan Kasih Harian Metro, Husain Jahit pada Majlis Titipan Kasih Harian Metro bersama Hijrah di Balai Berita NSTP, Kuala Lumpur. NSTP/AIZUDDIN SAAD

Hijrah extends help to the community by donating hospital beds and providing essential items to those in need

KUALA LUMPUR, 11 October 2021 – Cultivating the importance of adding value to the community, even during dire circumstances, Hijrah, Malaysia’s go-to sweetened creamer worked closely with Harian Metro for its Bermula Dari Hati campaign. Together with the support of the National Disaster Management Agency (NADMA) – COVID Special Aid, this impactful campaign aimed to extend a helping hand and reduce the burden for our frontliners as well as those in need.

As regulations start to ease and various sectors open once again, it is no doubt that the fight is far from being over. While we look towards a hopeful future, the pandemic has resulted in several vulnerable groups in the community being in need for basic necessities. Recognising the need to make a difference and alleviate the worries of both the underprivileged and those tirelessly combating the virus, Hijrah’s Bermula Dari Hati campaign will be able to provide a sense of hope and encouragement to them.

The term ‘Hijrah’ is often associated with acts of goodwill, kindness and charity that have a positive impact on the community at large. This could include helping neighbours or distraught family members in times of need. Staying true to its namesake, Hijrah has gone beyond offering creamers to Malaysians by showcasing a larger responsibility to the community in difficult times through acts of kindness and goodwill.

“As Malaysians continue to navigate through the COVID-19 pandemic, it is no doubt that they may face many uncertainties. However, it is still important that the basic needs of Malaysians are met and paid close attention to. At Hijrah, we recognise that persevering through this pandemic is a collective effort and our Hijrah, Bermula Dari Hati campaign will help Malaysians know that we’re all in this together. As we carry out various activations within this campaign, we hope that Malaysians will be onboard with us as we try to be better versions of ourselves each day,” said Khalid Alvi, Chief Executive Officer – Malaysia, Singapore and Brunei at Etika Group of Companies.

In conjunction with Titipan Kasih Khas Harian Metro 2021, Hijrah has donated 50 hospital beds to a few hospitals where COVID-19 patients are treated, to help them receive the required medical attention they need. With this, the Deputy Health Minister, Dato’ Dr Haji Noor Azmi has received the beds on behalf of the Ministry of Health, on 8 October. Through this donation, the extra resources will allow hospitals to increase their treatment capacity – increasing care efficiency whilst reducing the burden placed on the frontliners.

In addition to that, Hijrah also provided 500 care packages to members of the underprivileged sections of society through Majlis Perwakilan Penduduk, on 14 August. The packages consisted of home essentials and personal care to help Malaysians attend to their basic needs. These items included Hijrah Sweetened Creamer, flour, noodles, cooking oil, canned food, milk, bar soaps and such.

Hijrah encourages Malaysians to undertake acts of charity and kindness through social media, radio stations and influencers

As the only sweetened creamer brand in Malaysia that stands firm on the importance of giving back to society, this campaign has reminded Malaysians to provide assistance to those in need during this challenging period. To educate Malaysians on how they can do their part to be better individuals, Hijrah collaborated with selected influencers, who shared their own personal experience on how they have become better versions of themselves. Through this, Malaysians will be able to look out for ways and practical tips on how to impact their own lives, families and communities around them.

To further showcase that Hijrah is a brand that cares for the well-being of Malaysians, they will be able to learn about the urgency of developing #HijrahDariHati and continuously evolving to have the best practices through social media and radio stations like HOT FM and TV3’s Buletin Utama segment.

“We are humbled to have the support of the National Disaster Management Agency (NADMA) – COVID Special Aid for this initiative and we hope Malaysians will do their part to spread kindness and care, even during this time. We believe Hijrah is a brand that goes way beyond the shelves and we are proud to see Malaysians walk together with us, setting an exemplary example of community strength,” added Khalid.

To find out more information on Hijrah, kindly visit   https://www.etikaholdings.com/campaigns.

 

1,000 Days ZERO Lost Time Accidents

By
Tan Heng Hong
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Group Photo. From left: Chan Chin Fuong (陳庆豐), Manager, Health, Security, Safety & Environment of Carlsberg Malaysia, Stefano Clini, Managing Director of Carlsberg Malaysia, Melvis Ong (王宇恬), Executive, Safety, Health & Environment of Carlsberg Malaysia, Peter Wachenschwanz, Supply Chain Director of Carlsberg Malaysia and Nischanth Vijendran, Executive, Security & Safety of Carlsberg Malaysia

SHAH ALAM, 11 October 2021 – Carlsberg Malaysia has set a new company health and safety record of 1,000 consecutive days without lost-time accidents across its operations nationwide, beating the brewer’s previous record of 415 days in 2018.

The achievement highlights the company’s continuous improvements for employee wellbeing and workplace safety to drive a ZERO Accidents Culture, one of four pillars of the Carlsberg Group’s global sustainability strategy named Together Towards ZERO.

Under the ZERO Accidents Culture, the Carlsberg Group aims to achieve year-on-year reductions in accident rates by 2022 with zero lost-time accidents across the Group by 2030. Carlsberg Malaysia’s milestone places it among more than 30 Carlsberg production facilities globally that have achieved 1,000 days without lost-time accidents by 2021, reaffirming the brewer’s commitment towards its zero-accident ambition.

Group Photo at the front of Life Saving Rules (LSR) Pledge board. From left: Chan (陳庆豐), Clini, Ong (王宇恬), Wachenschwanz, Nischanth.

Stefano Clini, Managing Director of Carlsberg Malaysia, commented, “As a company, 1,000 days of zero lost-time accidents is a testament to all our people who have made health and safety the foremost priority not just for themselves, but also for their colleagues and the business partners and contractors we work with. This landmark achievement is but a small reflection of the effort of many people over three years to continually improve on workplace safety and we are aware that it’s just the beginning towards our next milestone of 2,000 days in 2024.”

The brewer defines a lost-time accident as an incident or injury that results in time taken off work for treatment or recovery. Previously, the company’s zero lost-time accident targets were against its supply chain operations only, covering brewing and logistics workplaces where serious accidents were most likely to occur with Carlsberg Malaysia on track to achieve its 1,000-day milestone last year.

In 2020, the brewer went the extra mile to include zero lost-time accidents as a target for employees across all functions and localities including field-based employees in sales and marketing, with the resulting milestone achieved by all Carlsberg Malaysia employees this month. The Group’s Singapore operations, comprising direct employees as well as logistics and warehousing partners, have also recorded zero lost-time accidents within the period.

Peter Wachenschwanz, Supply Chain Director of Carlsberg Malaysia, said, “Our focus on safety begins from our people actively identifying, reporting and acting on near-misses and safety concerns to prevent risks escalating to the point of lost-time accidents or worse, fatalities. Last year alone, we saw 95% of employees submitting more than 3,400 safety concerns in total. We are now on the next phase of our journey to not just identify safety risks, but also to reward positive behaviours through our Best Safety-based Observation system that has had a significant impact on employees’ mindsets and helped us achieve our new 1,000-day record.”

To address road safety among its sales and marketing field staff, Carlsberg Malaysia champions traffic rules and responsible driving by providing high-visibility vests for motorcyclists and hands-free phone holders for employees. The company also installed mandatory dual-camera dash cams in all company vehicles, providing a video record in the event of a traffic accident. The dash cams also serve as a deterrent to irresponsible driving behaviour and drink-driving as drivers must record readings from company-supplied breathalysers via the internal camera each time before operating their vehicles. 

As a result, the brewer saw a gradual decline in traffic accidents involving field-based employees to 10 cases in the first nine months of this year, compared to 15 in 2020 and 28 in 2019. 

With the advent of the COVID-19 pandemic, health and safety priorities have expanded to include active measures to prevent infections among employees since national lockdowns began in March 2020, including social distancing at work, alternate teams arrangements, flexible working hours, controlled people movements and restricted shift handovers on site, as well as bi-weekly COVID-19 swab tests with more than 7,000 tests carried out to date.

The brewer also fully sponsored vaccinations for 600 employees and third-party vendors under the Selangor Vaccine Programme (SelVax) with 100% of its brewery workforce fully vaccinated in July.

Clini concluded, “Health and safety have always been our top priorities and we have robust processes in place to not only safeguard product and workplace integrity, but also uphold the wellbeing of our people. We are proud to share that our commitment to lead with care by placing our employees’ welfare first without compromising on productivity has resulted in zero infection clusters at our brewery since the pandemic began in March 2020.”

Coffee Journey and Coca-Cola Thailand launch special drinks featuring Australian recipe

By
Tan Heng Hong
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Thai coffee shop Coffee Journey has created three new limited edition drinks using special recipe from Australia. The coffee brand collaborated with Coca Cola Thailand to launch Winter Festival Australia with Sprite Plum, White Cola and Snow Coffee delivering an intense, cool and refreshing taste.

Coca-Cola introduces its latest sugar-free drink with the launch of Coca-Cola Zero Sugar Cherry

By
Tan Heng Hong
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Monday 11 October 2021 – The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., Haad Thip Plc, and Coca-Cola (Thailand) Ltd., is introducing ‘Coca-Cola Zero Sugar Cherry flavor’, the favorite flavor among Coca-Cola flavor drinks in the United States[1] to Thai consumers. The new zero-calorie sparkling beverage features a balanced combination between the crisp, delicious taste of favorite Coca-Cola Zero Sugar with the aroma of cherry to deliver a refreshing uplift for any time of day – without sugar.

Coca-Cola is building on the accomplishment of its Zero Sugar variant, launched earlier this year, by introducing this latest innovation to create excitement in the Thai soft drink market. The beverage company’s move to expand and provide a wider variety of Coca-Cola flavors for Thai consumers to experience is in line with its consumer-centric business strategy of becoming a ‘total beverage company’. The launch of Coca-Cola Zero Sugar Cherry will be supported by a full range of marketing activities including TV and digital commercials, out-of-home media, media channels at point of purchase, in-store media, and other special digital content.

The great taste of Coca-Cola Zero Sugar Cherry is now available in 325ml aluminum cans and 500ml PET bottles in all stores nationwide. For additional information, visit https://www.facebook.com/cocacolaTH

The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.

The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system’s portfolio of beverages in Thailand includes Coke, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Namthip and BonAqua.

[1] Coca-Cola (Thailand) Ltd. calculation based in part on data reported by Global Compass Nielsen GTC Metrix (US market) through its Retail Index Service for the Soft Drink Category for the 12-month period ending August 31st, 2021.

 

From AM to PM: Go Organic with Alce Nero!

By
Tan Heng Hong
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Shah Alam, 7 October 2021 – Organic Month is a month-long campaign aimed at raising awareness of the many benefits of organic food and farming including greener, cleaner food, reduced exposure to pesticides, sustainable agriculture practices and helping to combat climate change, and maintaining biodiversity.

Alce Nero, the leading organic brand in Italy, is challenging you to Go Organic with Alce Nero for a full day, a week or a month to discover organic eating and its effects on your health and well-being. To make it easier to adopt organic food into your daily diet Alce Nero has created a series of delicious, easy to prepare recipes that will take you through breakfast, lunch, dinner, even snacks and desserts!

Try Alce Nero range of extraordinary jams, spreads and honey including the newly introduced Alce Nero Organic Blueberry Jam, and the Alce Nero Organic Chestnut Spread that retail for RM22.90 each.

Alce Nero Organic Blueberry Jam is made from more than 100 grams of fruit per 100 grams of finished product; without pectin, artificial flavoring or food colouring. The organically grown and harvested berries are cooked using the vacuum-pan method that uses low temperatures and extremely short cooking time to preserve the aroma, flavour and conserve nutrients. The unique Alce Nero Organic Chestnut Spread has a sweet, intense flavour, with an easy to spread consistency. Only chestnuts cultivated in Italy are used to make the chestnut compote, without any added pectin.

The wide range of Alce Nero pastas, pasta sauces, jams, olive oil and vinegars add variety, and the intense natural taste of organic goodness to every meal.

Pro tip: To experience the benefits of organic food, go organic for at least a week to feel and taste the difference. Use good quality organic ingredients during this time. Go easy on seasonings to enjoy food that you trust as it should be. If you have family members who are resistant to going organic, plate your meals to give them the full sensory experience.

Breakfast: Apple Cinnamon Chestnut Spread Toast

 

This organic delight is rich in autumnal flavours of apple, cinnamon and chestnut. The textural symphony of smooth chestnut spread, grainy muesli, crisp apples and crunchy toast make this an all-time favorite.

Toast whole meal bread, add a generous layer of chestnut spread, sprinkle some crushed muesli, then arrange sliced apples to cover before adding more crushed muesli. Finish with a light dusting of powdered cinnamon. Drizzle some honey over for added sweetness, if desired.

Lunch: Laksa Johor  

Malaysian cuisine is extra delicious when it is organic for example this nutritionally balanced Laksa Johor that uses Alce Nero Organic Tricolore Pasta instead of traditional laksa noodle.

Boil fish such as fresh sardines with water, debone and lightly blend. Reserve half a cup of the fish stock.

Prepare the pasta according to the instruction on the pack.

Blend 2 stalks of lemongrass, 5 cm of ginger, 5cm of galangal, 2 large onions, 3 dried chilies and 8 dried shrimp, fry until fragrant. Stir in the blended fish, then add fish curry powder, santan, kerisik and the served fish stock. Incorporate well, bring to the boil and allow to thicken.

To serve: place a nest of Tricolore pasta in a shallow bowl, pour over the fish laksa and add julienned cucumber, blanched bean sprouts, finely sliced long beans and onions, fresh basil and sliced calamansi lime.

The explosion of fresh, tart, spicy and rich flavours is worth the longer prep time. You can make the fish stew in advance.

Anytime Snack or Dessert : Yoghurt Parfait

This Yoghurt Parfait is delicious, healthy, organic and Instagramable that will become a go to breakfast, snack or dessert especially on hot & humid days.

In a clear glass or jar, lay down Alce Nero Organic Blueberry Jam generously, layer with Greek yoghurt, top with crunchy granola, then decorate with fruit of your choice – berries such as strawberries are pretty, and nutritious. Add a drizzle of Alce Nero Organic honey for additional sweetness.

Take a pix, post it to your social media and dig in. While some prefer to stir the layers, other enjoy deconstructing each layer until they reach the blueberry jam at the bottom.

Can be made ahead for parties.

Dinner: Chicken Penne Goreng

 

This is quick, organic chicken penne goreng is a hearty meal that is quick to whip up. Perfect for those days when you’re tired after work but still want to keep to your healthy organic eating plan.

Cook the Alce Nero Organic Penne until al dente, drain and set aside.

In a large pan fry onions, shallots, sliced tomato and tofu until fragrant. Stir in chilli paste ad Alce Nero Organic Pasta Sauce and allow to cook. Then add cubed chicken and carrot, cooking until the chicken is done. Add the cooked penne, and whisked eggs, and mix well so the eggs bind with the other inredients. Finally mix in the spring onions and beansprouts until heated through.

Before serving sprinkle some sliced chilli.

Fusion organic cuisine that is healthy, tasty and quick to prepare.

Get the full recipes and many more at https://alcenero.asia/recipes.html or visit Alce Nero social media page at https://www.facebook.com/AlceNeroMalaysia/ and https://www.instagram.com/alceneromy to Go Organic with Alce Nero.  Alce Nero Organic Products are sold at AEON, Jaya Grocer, Village Grocer, Ben’s Independent Grocer and selected supermarkets.

Playmore taps functional beverage market in Vietnam with vitamin C drink

By
Tan Heng Hong
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Thai gummy maker Playmore has announced it has made available vitamin fortified beverage Double C in Vietnam. The new Playmore Double C comes in 4 interesting flavours:

  • Red Grape & White Grape
  • Lemon & Lime
  • Orange & Lemon
  • Passion Fruit & Orange

Each bottle contains 500mg of vitamin C to support immunity. Playmore leverages on its established reputation in sugar confectionery in Vietnam to penetrate the functional beverage market, which is seeing strong popularity in neighbouring Thailand.

With Playmore you can eat Jajangmyeon in the form of a gummy

By
Tan Heng Hong
-

Gummy maker Playmore Thailand has recreated the Korean Black Bean Sauce Noodles (Jajangmyeon) in the form of a gummy. To make it more real, the product also comes with instant noodle topping and a sauce pack to enhance the taste experience.

With Halloween just around the corner, Playmore is also offering a range of Halloween-inspired gummies including fake vampire teeth and devil’s tongue.

 

Ayam Brand launches Thai Curry Pastes for home chefs

By
Tan Heng Hong
-

Ayam Brand is tapping into the eating from home trend with Thai curry pastes that offer a shortcut for home chefs in Malaysia. The Thai curry pastes come in Red Curry, Green Curry and Yellow Curry.

Image by Minimeinsights.com

Now home chefs can make a quick and easy Thai curry at home. They just need to add fresh ingredients like chicken breast, seafood or beef, Ayam Brand coconut milk and a tablespoon of vegetable oil.

Image by Minimeinsights.com

The new Thai Curry Pastes are available selected AEON, AEON Maxvalu, Jaya Grocer, and Ben’s Independent Grocer.

Brands are offering shortcuts or one-step solutions to help consumers with scratch cooking.

 

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