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Kaspersky marks the digital money movement in APAC

Global firm’s 7th Cybersecurity Weekend deep dives into the attitudes, habits of the increasing online payment users in the region

14 October 2021

Electronic payments, one of the key pillars of the digital economy, has helped enhance the economic and social wellbeing of billions of people globally, especially during this pandemic time. Closer to home, the Asia Pacific (APAC) region is the largest contributor to global payments revenue, with analysts expecting the sector to exceed USD $1 trillion revenue by 2022 or 2023.

With the rapid proliferation and adoption of digital payments here, industry players in this dynamic ecosystem are clearly playing a high stakes game, expanding aggressively into multiple markets with creative marketing solutions in the hope that every single click would represent a small but significant step towards market domination.

To better understand the pulse of digital payment adopters from the region and this trend’s security implications, Kaspersky today holds a virtual media conference themed “Marking the money movement in APAC”.

The global cybersecurity company aims to explore the rising e-money adoption and to deep dive into the cyberthreats that come with it through topline presentations from Kaspersky’s elite researchers and an industry expert. The company’s executives will also join the session with journalists from the 12 countries in the region.

“The surging demand for digital payments has transformed the way we transact both online and offline. Businesses are now digitalising their operations to capture additional revenue through digital payments, while consumers are heavily reliant on it due to the ease and convenience it offers. It is clear that the demand for quick, efficient and low-cost payment experiences will encourage further innovation in this space, and we are seeing that happening with the emergence of real-time payment rails,” comments Chris Connell, Managing Director for Asia Pacific at Kaspersky.

To zero in on the “New Generation of Financial Attacks”, one of Kaspersky’s elite researchers, Vitaly Kamluk, will also explain how targeted financial attacks look today, who is the main target and how big is the scale of the theft.

Kamluk, Director of Global Research & Analysis Team (GReAT) for APAC at Kaspersky, takes the audience back to the infamous Bangladesh Bank Heist attributed to an APT group named BlueNoroff —believed to be the financial subdivision of a larger Lazarus gang that conducts traditional cyberespionage.

He also expands on how this group has evolved since the headline-grabbing heist and now focuses on the rising value of cryptocurrency.

“Even years after the Bangladesh Bank Heist incident, SWIFT, commercial banks and the rest of financial industry were carefully tracking BlueNoroff compromises and money theft of less protected banks around the globe. Due to a lot of attention over long time, BlueNoroff became less and less successful in their operations, which also required a lot of additional efforts for money laundering and covering their traces. This is when they started turning their heads to cryptocurrency, which price has also skyrocketed,” says Kamluk.

 

Somersby Celebrates the Love of Cider with Apple Day!

Somersby is celebrating Apple Day this year with Somersby Apple Cider and new fan favourite Somersby Watermelon with promotions and consumer contests throughout the month of October.

Malaysia’s No. 1 best-selling apple cider even invites watermelons along for consumer contests and promotions in the month of October

SHAH ALAM, 13 October 2021 – Every year, thousands of people in the UK come together in the month of October to celebrate Apple Day, a festival celebrating the delicious and globally-loved fruit that also goes into every bottle and can of Somersby, Malaysia’s No. 1 best-selling cider.

This year, Somersby is giving more reasons for apple lovers to celebrate their favourite cider by inviting another fan-favourite Somersby flavour to the party – Somersby Watermelon – with promotions and consumer contests throughout the month of October.

Caroline Moreau, Marketing Director of Carlsberg Malaysia, commented, “Somersby Apple Cider is our best-selling variant within the Somersby brand, which is the No. 1 preferred cider brand in Malaysia. After we launched our latest flavour Somersby Watermelon in March, fans of juicy, refreshing drinks have also taken to it in a big way and it is now the brand’s second most-popular flavour and the No. 1 best-selling cider on Shopee. That’s why for this year, everyone’s invited to our Apple Day celebrations – even watermelons – with consumer promotions rewarding fans of these two wonderful Somersby flavours!”

Somersby Apple Cider is the brand’s best-selling variant in Malaysia, whereas Somersby Watermelon which was launched earlier this year is now the No. 1 best-selling cider on Shopee.

Somersby’s Apple Day celebrations will kick off from 11 October to 10 November with a social media contest offering 59 lucky winners three grand prizes of the latest Apple iPhone 13, three limited-edition Somersby Volkswagen Kombi cooler boxes worth RM3,000 each, three Apple Watch Series 6, and Somersby products worth RM150 each as consolation prizes.

Somersby’s Apple Day social media contest is offering 59 lucky consumers the chance to win Apple iPhones, Apple Watches, and limited-edition Somersby Volkswagen Kombi cooler boxes worth RM3,000 each.

To enter, consumers simply need to purchase at least one can or bottle of any Somersby product, snap a picture of how they are celebrating Apple Day with Somersby, and publicly post it on Facebook or Instagram by tagging @SomersbyMY with the hashtag #SomersbyAppleDay.

Apple Day joy extends to purchases at supermarkets, hypermarkets, mini-marts and convenience stores with a special price offer for any Somersby 4-pack can cluster from any flavour, where this promotion is available nationwide between 18 to 31 October.

With more drinkers receiving full vaccinations and looking forward to enjoying Somersby at participating bars, restaurants and bistros in the month, they can also redeem a complimentary bottle of Somersby Watermelon for any two Somersby bottles purchased for a limited period only.

Consumers opting to enjoy Somersby at the comfort of their homes are not left out. Any purchase from Carlsberg Malaysia’s official stores on Shopee and Lazada in the month of October will come with a free 320ml can of Somersby Watermelon, while stocks last.

For more information on Somersby’s Apple Day contests and promotions, visit Somersby’s official Facebook and Instagram pages at @SomersbyMY.

All promotions and contest are open to non-Muslims aged 21 and above. When celebrating Apple Day with Somersby, remember to #CelebrateResponsibly – if you drink, don’t drive!

‘GRAB’ THE OPPORTUNITY TO MAKE A DIFFERENCE

In conjunction with World Poverty Day in October, the National Kidney Foundation (NKF) of Malaysia is teaming up with Grab Malaysia to raise funds in efforts to purchase a new dialysis machine that will provide NKF’s underprivileged kidney failure patients with a higher quality of life.

From now until 31 December 2021, Grab users in Malaysia can make a difference by visiting the GrabRewards catalogue in their Grab app and converting their points into donations. Every 800 GrabRewards points used will translate to a RM5 donation towards NKF.

Those who are interested in contributing towards the organisation’s efforts for dialysis patients can follow these simple steps:

  1. Click on the “Points” function in the Grab app
  2. Select “Services”
  3. Select “National Kidney Foundation of Malaysia”
  4. Click “Redeem”

Malaysia has amongst the highest rates of kidney disease in the world, with over 7000 people diagnosed with kidney failure every year and NKF needs to raise approximately RM25 million each year to subsidise the cost of dialysis treatments for its patients at NKF’s 28 dialysis centres nationwide.

Members of the public can also find out more through NKF’s website at nkf.org.my/support-us/project-campaign/grabrewards/  or call 03-7954 9048.

Lazada welcomes leading K-pop superstars SEVENTEEN as first regional Happiness Ambassadors

K-pop all-stars SEVENTEEN to headline Lazada’s 11.11 Super Show

13 October 2021, Malaysia – Set to deliver more zest and joy to the region, Southeast Asia’s leading eCommerce platform Lazada welcomes leading K-pop superstars SEVENTEEN as first Lazada Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival – Lazada’s Biggest One-Day Sale, starting at midnight on 11 November.

Comprised of 13 members, SEVENTEEN, one of South Korea’s most acclaimed K-pop groups, burst into the international music scene with their creative musical experimentation and electrifying performance acts. SEVENTEEN’s latest EP Your Choice debuted at No. 1 on the Billboard Top Album Sales Chart, and their list of accolades include being nominated for ‘Top Social Artist’ at the 2021 Billboard Music Awards and winning the ‘Main Prize’ for four years at the Seoul Music Awards.

Raymond Yang, Chief Operating Officer of Lazada Group, said, “It is my great delight to welcome our first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family. With their talent and lively personalities, I hope SEVENTEEN can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas, and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome.”

At Lazada’s signature 11.11 Super Show on 10 November, SEVENTEEN will take the main stage to perform their hit songs like “Left & Right” and “Ready to love”. The star-studded countdown Shoppertainment-packed virtual concert to 11.11 will also feature top local celebrities in Southeast Asia coming together to celebrate hope and joy, including appearances from Nora Danish and Dayang Nurfaizah from Malaysia. Across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, shoppers can also tune in to Lazada’s 11.11 Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks TV3 and Lazada social media platforms, across YouTube, Facebook, and TikTok.

The 13-member K-pop group also stars in Lazada’s latest 11.11 short film, which transports the Lazada Happiness Ambassadors into Lazada World, a dynamic and fantastical realm filled with larger-than-life everyday objects and exclusive 11.11 rewards. Playfully dancing along to a special rendition of global hit song “Low” by Flo Rida, SEVENTEEN embarks on an adventure filled with surprising discoveries at every turn.

Speaking as a group, SEVENTEEN said, “Shooting Lazada’s 11.11 film was a fun and refreshing experience, and we are excited to be a part of the upcoming Lazada 11.11 Super Show.  As the regional Happiness Ambassadors for Southeast Asia’s leading eCommerce platform, Lazada, we look forward to create even more meaningful experiences with everyone. Please continue to show support and love for Lazada and SEVENTEEN!”

In the Lazada 11.11 short film, Lazada’s pioneer brand ambassador and beloved mascot, Lazzie, makes a special cameo dancing the iconic shuffle moves alongside SEVENTEEN, sporting a new, refreshed look with blue and purple hues for their mane and an adorable snout in the shape of Lazada’s iconic heart-gram. In addition, Lazzie will continue to be featured in popular LazGame, Lazzie Star, from 6 November onwards in Malaysia, continuing the quest with consumers to “level up” to become a super star idol while unlocking exclusive vouchers and rewards to maximise shopping savings during Lazada 11.11 Our Biggest One-Day Sale.

Lazada will also launch a region-wide TikTok #HowLowCanYouGoLazada1111 Hashtag Challenge, inviting consumers to join in a fun and creative showcase by curating their own version of the dance shuffle moves from the Lazada’s 11.11 film in a freestyle 20-second TikTok dance video. Participants with the most creative dance moves stand to win up to RM1,111 worth of vouchers when they join the social media challenge happening from 26 October to 5 November.

Raymond Yang added, “Lazada is constantly finding new ways to fully immerse our customers with fun and experiential activities, both online and offline, to create a holistic and enjoyable shopping experience. Leveraging our strong Shoppertainment approach and working closely with our merchants to curate unbeatable promotions and rewards, we constantly challenge ourselves to deliver high impact and find meaningful ways to uplift the communities across Southeast Asia. I’m excited to celebrate another edition of our flagship 11.11 shopping festival as we pursue hope, dreams and progress in all aspects of our lives.”

Besides access to the lowest prices and free shipping during Lazada 11.11 Our Biggest One-Day Sale, consumers can anticipate an exciting line up of exclusive deals and interactive Shoppertainment activities that will unlock vouchers and Lazada Bonus rewards.

TiNDLE™, Plant-Based Chicken, Makes Much-Anticipated Debut in Kuala Lumpur

VCR Stacks - TiNDLE Katsu Sando

Created by Singapore-headquartered Next Gen Foods, TiNDLE will launch with 9 restaurant partners across the city on 15 Oct

  • TiNDLE will debut in some of Kuala Lumpur’s hottest dining establishments including Beta, Bref by Darren Chin and Soleil
  • Plant-based chicken, TiNDLE, contains no antibiotics, hormones, cholesterol or genetically modified ingredients; and without compromise on taste and texture
  • Super versatile and fun to cook, TiNDLE has already become a cult favorite among food connoisseurs and innovative chefs in Singapore, Hong Kong, Macau and UAE
  • Fresh off its UAE launch in September, TiNDLE continues to make its way across the globe with Kuala Lumpur debut amidst international hypergrowth

KUALA LUMPUR, MALAYSIA (13 October 2021): Following successful launches in Singapore, Hong Kong, Macau and across the UAE, Asia’s leading food tech startup Next Gen Foods will be bringing its flagship product — TiNDLE™ plant-based chicken — to some of Kuala Lumpur’s well-loved dining establishments beginning 15 October.

Made with only nine simple ingredients, TiNDLE is the first product from Next Gen Foods — a food technology startup that aims to make the global food system sustainable and significantly improve public health. Requiring 74% less land, 82% less water while also producing 88% less greenhouse gas emissions compared to traditional chicken, plant based chicken is better for the planet.

In addition, TiNDLE is also incredibly tasty and nutritious, containing no antibiotics, hormones, cholesterol or genetically modified ingredients, yet offers 17g of protein per 100g. The product can take center stage in nearly any dish, from classic Chinese dumplings to Instagram-worthy Croffles, making it a versatile favorite among innovative chefs.

With no compromise to taste, texture or versatility, TiNDLE has already become a cult hit among discerning food connoisseurs across the region, where it first made its debut earlier this year to positive reviews. With an exciting launch in KL, TiNDLE will now be served in close to 150 restaurants in Kuala Lumpur, Singapore, Hong Kong, Macau and the UAE.

Kuala Lumpur: Fifth Stop for TiNDLE Amidst Global Growth

After its debut in neighbouring cities Singapore, Hong Kong and Macau earlier this year, the start-up continues its steady expansion in the region. TiNDLE’s launch in Kuala Lumpur is a testament to its growing popularity in Asia, and its versatility across a multitude of cuisines in these foodie havens.

​​“TiNDLE was founded on the belief that doing our part for the planet should be delicious and fun. Our goal is to create a whole new food experience — one that delivers on the taste and texture of chicken while being versatile and adaptable across applications and cuisines that allow chefs to express their creativity,” says Marc Jolly, Growth Director at TiNDLE. “As we continue to grow our footprint across the region, Kuala Lumpur is an essential next stop for TiNDLE, with its outstanding culinary scene and growing appetite for plant-based foods. It’s been inspiring working with top chefs in the city who have experimented and created innovative TiNDLE plates that will take KL foodies on an awesome culinary adventure.”

Beta – Chef Raymond Tham

Giving his stamp of approval to TiNDLE is veteran Chef Raymond Tham, Co-Founder & Executive Chef, Beta: “We were surprised that chicken made from plants could be so incredibly flavourful and versatile to use, TiNDLE has exceeded all our expectations and we’re excited to continue innovating non-meat dishes for our guests. Working with TiNDLE has been a truly innovative experience for us!” Chef Raymond has created three TiNDLE dishes — Masak Lemak is served canape-style and will be part of both Taste of Beta and Tour of Malaysia degustation menus; TiNDLE Lor Bak and TiNDLE Pandan will appear on rotation on the menus at Aviary, a cocktail bar co-located with Beta.

Bref by Darren Chin – Chef Wei Han Lim

In addition to TiNDLE’s ridiculously good taste, chefs like Wei Han Lim, Head Chef, Bref by Darren Chin are also keen to play their part in pushing for systemic change to the global food system. He says, “The poultry industry is one of the biggest contributors to climate change, but very few people are aware of its negative impact. By working with TiNDLE, I hope that consumers start to become more conscious of their food choices, and learn that we can still enjoy high quality meals without compromise.” He has created the TiNDLE Wellington, a plant-based version of the British classic, with truffle-infused TiNDLE encased in puff pastry, served with smoked cauliflower puree, spiced honey glazed baby carrots, and finished with a roasted vegetable demi-glace.

Hilton KL (Chyna) – TiNDLE chicken and local mushroom dumplings, Superior broth

For Chef Kazi Hassan, Executive Chef, Hilton Kuala Lumpur, who has worked with plant-based protein for years, he is excited to be one of the first to serve TiNDLE in Malaysia: “TiNDLE is an amazing and extremely adaptable ingredient that we’re using across multiple restaurants at Hilton KL — I love that it is healthy, sustainable and guilt-free. TiNDLE has it all, and we’re glad that our guests are some of the first to have a taste!”

Hilton KL – Chef Kazi Hassan and team
Hilton KL (Iketeru) – TiNDLE Chicken Miso Hot Pot & TiNDLE Chicken Katsu Set
Soleil – TiNDLE ‘Vol-Au-Vent’

Starting 15 October, TiNDLE will be on menus at 9 restaurant brands across Kuala Lumpur: Beta, Bref by Darren Chin, Huckleberry, Soleil, VCR, Kay’s Steaks & Lobster; and three outlets in Hilton KL including Iketeru, Chyna and Oro Cafe.

TiNDLE will be distributed in Kuala Lumpur by fine-food specialist Classic Fine Foods, which has operations in Asia, Europe and the Middle East. “At Classic Fine Foods, we are constantly looking for new products that will delight our customers. We are therefore very excited to introduce TiNDLE’s delicious plant-based chicken in Malaysia. TiNDLE arrives at a pivotal point, when a growing number of Malaysian consumers are looking for healthier and more sustainable food options, and are open to including Alternative Proteins onto their plates,” shares Nicolas le Toumelin, General Manager, Classic Fine Foods Malaysia.

Kay’s Steak & Lobster – Chicken Parmigiana

For more information, visit www.tindle.com or follow @tindlefoods on Instagram. Restaurants interested in putting TiNDLE on their menus can reach out to partners@tindle.com.

Huckleberry – Spicy Kerabu Burger

About Next Gen Foods

Founded in 2020, Next Gen Foods is a food tech startup developing and commercializing innovative and sustainable plant-based food products — including its flagship product, TiNDLE. Next Gen Foods is backed by a team with proven experience in plant-based food technology, global brand development and global distribution scaleup. For more information, visit nextgenfoods.sg.

 

Yeo’s switches to SIG to offer better grip and a more convenient resealable cap

Yeo’s Malaysia has launched Asian drinks in SIG’s Combi asceptic packaging offering better grip and a more convenient resealable cap. The company, which is the market leader in the Asian drink segment in Malaysia, has invested RM20 million in a high-speed Combi Production and Filling Line (Combi Line), which is also the first of its kind in the country.

The new production line is already rolling out a range of Yeo’s signature Asian drinks including soy milk, chrysanthemum tea and more.

Drinho soy milk. Image by Minimeinsights.com

Yeo’s was previously using Tetra Pak with a closure that requires consumers to unseal the pack. At the moment, competitor V-Soy is using a similar twist and pour closure in the from of Tetra Pak’s Tetra Brik Aseptic.

BORED OF MUNDANE, FLAT PIZZAS? GET PIZZA HUT’S NEW HAND-CRAFTED PIZZA FOR FREE!

200 Free Hand-Crafted pizza up for grabs daily!

For the next 20 days, Pizza Hut is giving out 200 FREE Hand-Crafted Pizzas everyday- The catch? Absolutely nothing. For those who missed this, enjoy this new pizza for the rest of the month at 50% Off 

PETALING JAYA, 12 OCTOBER 2021 – In conjunction with the successful launch of the Hand-Crafted San Francisco Style Pizza, Pizza Hut further reward and excite fellow Malaysians with yet another interesting campaign. For all the pizza lovers that are bored with flat, lacklustre pizzas, they can now use any coupons or vouchers they have received from any brands previously and exchange it with Pizza Hut’s latest Hand-Crafted pizza. Instead of using discounted coupons/vouchers to get any ordinary pizza, Malaysians can now enjoy the latest Hand-Crafted pizza for free with no purchase required.

Swap your pizza vouchers with our hand-crafted pizza!

To join this campaign, share a picture of your pizza vouchers from any brands online and tag two friends with the hashtag #PizzaHutMalaysia and #NewHandcraftedPizza. FB Link here: https://www.facebook.com/pizzahutmalaysia/posts/10159361833789654 The first 200 submissions daily will get a free Hand-Crafted pizza each. Available from Tuesday, 12th October till 31 st October 2021.

“This exciting activation is our way to prompt our customers to reimagine their existing pizza choices. If one has been eating a ‘flat’ pizza all this while, one may not know the possibilities of a new level of pizza enjoyment. Now is the perfect time to try a unique and revolutionary new pizza experience that one has never imagined before – a multisensorial bite that is crisp on the outside and airy soft on the inside.”

“We believe that all of our pizza connoisseurs deserve the very best and should not settle with mundane ‘flat’ pizzas when they can experience this new delectable pizza for free. For those who have missed the activation, there is still the 50% off promotion available until 31st October 2021,” said Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia

The new Hand-Crafted San Francisco Style Pizza is widely sold across 418 stores nationwide through online delivery and takeaway from www.pizzahut.com.my, Pizza Hut App, GrabFood, Food Panda, or simply walk-in to any Pizza Hut stores for dine-in and takeaway. This innovative crust is available in all your favourite toppings, in both ala carte pizzas, pizza combos’ promotion (www.pizzahut.com.my/order/promos).

Berjaya Partners Holista to offer Healthy Breads and Foods in Starbucks Malaysia, 7-Eleven and other F&B Outlets

  • Holista signs exclusive sales and marketing collaboration agreement with
    Country Farms, a subsidiary of Berjaya Group
    • Berjaya operates Malaysian franchises of Starbucks (320 outlets), 7-
    Eleven (2,400 outlets) and Kenny Rogers Roasters (73 outlets) as well as
    the Cosway network marketing arm (more than 950 outlets)
    • Country Farms will become the Centre of Distribution for Holista’s range
    of healthy food products for companies within Berjaya Group
    • Food products covered under the collaboration include low-GI pre-mix for
    flour, sugar reduction technology, plant-based meat products and dietary
    supplements
    • Holista has begun developing a range of low-GI white sandwich rolls,
    croissants, and ciabatta for Starbucks outlets in Malaysia

Kuala Lumpur, 12 October, 2021 – Malaysians will soon be able to order healthier
breads and food products from Starbucks Malaysia, Kenny Rogers and 7-Eleven
stores under a collaboration between Berjaya Corporation Bhd (“Berjaya”) and
homegrown natural foods specialist Holista Colltech Ltd. (“Holista”).

Australian Securities Exchange-listed Holista, headquartered in Petaling Jaya,
announced today that it has entered into an agreement with Country Farms Sdn Bhd
(“Country Farms”), a Berjaya subsidiary that produces and supplies organic and
healthy food for the Bursa-listed Berjaya Group.

Berjaya operates the Malaysian franchises of Starbucks (320 outlets) and Kenny
Rogers Roasters (73 outlets) as well as the 7-Eleven chain of convenience stores
(2,400 outlets). It also owns the Cosway international network marketing arm which
has 396 outlets in Malaysia and 559 outlets globally

Under the agreement, Country Farms will hold exclusive rights for Holista’s lowglycaemic index (“low-GI”) pre-mix for flour products, sugar reduction technology,
plant-based meat products and dietary supplements for markets where Berjaya or its
associates operate in.

Country Farms already owns the rights in Malaysia for the plant-based range of
Beyond Meat. It will serve as the distribution for Holista’s products to the Berjaya
Group which also operates a range of vegan shops in Malaysia.

Holista has commenced work to develop a range of low-GI white sandwich rolls,
croissants, and ciabatta for Starbucks outlets in Malaysia. The country has one of the
highest incidents of diabetes and obesity in the world, which experts believe is largely
caused by diet.

Holista has developed a scientifically verified white bread roll with a GI reading of 46
(compared to 70 for most white breads). High-GI foods are digested and absorbed
quickly, resulting in spikes in blood sugar levels. By contrast, low-GI foods help reduce
and slow the rise in blood sugar.

“We are thrilled to collaborate with Holista Colltech in developing and eventually
launching a range of science-based everyday food and diet solutions to consumers.
We will make healthy keto-dietary alternatives accessible to the masses in a more
affordable way,” said Mr. Louis Kho, CEO of Berjaya’s Global Consumer Product
Markets and Managing Director of Country Farms.

“I’m especially excited about this meaningful endeavour to empower more consumers
as they seek out the nutritional benefits and better-for-you options that will inspire
positive choices for both people and planet,” he added.

“Holista is excited to partner Berjaya Group to offer Malaysians a range of healthy
foods. Malaysians are increasingly conscious about the origins and contents of what
they consume. This partnership with Country Farms addresses this need as we will
source and develop only natural foods which have been proven to improve human
health,” said Holista’s Founder and CEO Dato’ Rajen Manicka.

GARDENIA-MIASA SPOTLIGHTS MENTAL WELLNESS WITHIN THE HOME

Survey of Malaysians Under Lockdown Unveils Useful Mental Health Indicators Behind Unassuming Habits

Shah Alam, 12 October 2021 – In conjunction with World Mental Health Day commemorated annually on 10 October, Gardenia Bakeries KL Sdn Bhd (Gardenia KL), in collaboration with the Mental Illness Awareness and Support Association (MIASA), is keeping the conversation about mental health alive, especially within families at home.

“Malaysia has come a long way in raising awareness about mental health and more still needs to be done. The pandemic has become a magnifier of mental health challenges in the community and Gardenia believes on-going conversation is greatly needed to help navigate the new normal. Being a brand that cares for the community, Gardenia KL started this effort by first getting a sense of how Malaysians were coping within the lockdown through a survey run by our social community partner, Cilisos Media. The findings were helpful in identifying mental health red flags most of us tend to miss. With our partners from MIASA, Gardenia intends to keep the conversation going in the hopes of cultivating greater action towards mental wellness,” explained Gardenia KL General Manager, Corporate Affairs and Public Relations, Hazlinah Harun.

According to mental health activist and MIASA President and Founder, Anita Abu Bakar, “It is wonderful to see many parties coming together to empower the community and support each other in these trying times. Mental health has been neglected far too long. When this pandemic hit, many were impacted psychologically and emotionally. Through this collaboration, we hope to strengthen our unity and the solidarity of Malaysians, emphasizing the importance of #kitajagakita with no one left behind. Indeed, when we work in silos, we can get things done, but when we work together, we can create miracles.”

The survey drew in responses from Selangor, Kuala Lumpur, Johor, Penang and Negeri Sembilan, with a total of 1,029 respondents ranging in age from 17 to 60 years and above. The respondents comprised a mix of single individuals, single parents, married couples, with and without children.

Probed about the consequences of working and learning from home due to movement restrictions, respondents dished about reactions to various lifestyle changes. These included mealtimes, stress management, parenting styles, sleep patterns, exercise, as well as time and space management.

A revelation worth noting from the survey was 67.1% of respondents admitted that the Movement Control Oder (MCO) had a profound effect on their mental health. The challenges respondents cited ranged from having to pivot to remotely working or learning from home, included mental fatigue, anxiety or depression, and frequent agitation. Sadly, 5% of respondents admitted to having contemplated suicide, with 2.4% of these admitting to acts of self-harm.

If you are or someone you know is experiencing a mental health crisis, please reach out to MIASA via www.miasa.org.my which offers mental health assessment and consultation, counselling services, spiritual therapy, therapeutic assessment, psychological services, peer support. Alternatively, contact the MIASA 24-hour helpline at 1-800-820-066.

Celebrity mental health activist and Patron of MIASA, Che Puan Sarimah Ibrahim, said, “It is absolutely crucial that we, as a society, are able to pick up on the signs and symptoms of a mental health concern to prevent it from becoming a mental health illness. I believe that education on mental health as a whole is the only key to achieving this nationwide. A healthy and productive nation is one that has its physical and mental health prioritised and cared for.”

When it came to eating schedules, about two-thirds (63%) of respondents said they ate whenever they felt like it, with approximately one-third (37%) saying they ate at proper meal time. It was worth noting, 3.7% said they went on a diet due to financial constraints;  a majority of respondents coming from the east coast states of Pahang and Kelantan.

Respondents who acknowledged having some form of mental illness with no access to medication cited having the least amount of sleep during the MCO, which was 31 minutes less than the average of six hours. The restrictions correlated with an increase in isolation among respondents with 24.8% saying they did not interact with anyone outside their household for more than three days, and 12.2% not interacting with anyone at all for more than three days.

Additionally, 16.6% of respondents admitted to wearing the same clothes for three days or more. 4.43% of respondents admitted to leaving the dishes unwashed, while 14.5% said they ignored cleaning up their room or house until it was noticeably unkempt. These were earmarked as possible red flags by mental health experts who observed similar loss of interest in nearly all activities most of the day, nearly every day, for at least two weeks. Long periods of experiencing a depressed mood or irritability were also notable changes to observe when gauging mental wellness.

A noteworthy trend picked up through the survey was the correlation between shared homes and mental health.  Those living with their nuclear families tended to experience less mental health issues compared to other groups. For example, those living with their children and spouses were 23% less likely to report having emotional breakdowns or feeling anxious and depressed. They were also 40% less likely to report contemplating suicide, and 62% less likely to report inflicting acts of self-harm. Respondents who were living alone were found to be 25% more likely to develop anxiety and depression compared to the average Malaysian and were 69% more likely to have contemplated suicide.

Findings from the Gardenia ‘Wellness Begins at Home’ Survey were discussed over a live forum hosted on @GardeniaKL’s Facebook with celebrity mental health activist and Patron of MIASA, Che Puan Sarimah Ibrahim; mental health activist and MIASA President, Anita Abu Bakar; and Gardenia KL, Corporate Affairs and Public Relations General Manager, Hazlinah Harun.

Gardenia KL continues to stand in support of the nation as it recovers from the COVID-19 pandemic. Early last year the company allocated RM1 million for its Gardenia Covid-19 Aid Programme in response to the impact of the Movement Control Order on B40 households. Todate, the Gardenia Covid-19 Aid Programme has completed distribution of aid under its RM1 million allocation. The initiative has benefitted the Food Bank Programme, B40 households and front liners including delivery riders and taxi drivers serving the community with critical services since last March 2020.

 Visit @GardeniaKL’s Facebook to catch the Gardenia ‘Wellness Begins at Home’ discussion with mental health activists from MIASA.

 For additional Gardenia ‘Wellness Begins at Home’ Survey findings: https://bit.ly/GardeniaWellnessBeginsAtHome

Experience Philippines’ Top Bars with MO BAR’s Nomadic Cocktail Odyssey

Ube Cream Mudslide

Following recent menus in collaboration with bartenders from South Korea and Hong Kong, the Nomadic Cocktail Odyssey programme offers pop-up menus specially crafted to capture the essence of regional Southeast Asian flavours. This October, MO BAR collaborates with three top bartenders from the Philippines, inviting you to immerse yourself in the vibrant cocktail culture of Metro Manila with six exclusive cocktail creations.

Long Time, Pamela

The cocktails on offer are priced at S$22++ each, and include Ubest I Ever Had (Bourbon, Ube cream liqueur, coconut rum) and Ube Cream Mudslide (Dark rum, ube cream liqueur, coconut, milk, brown sugar) created by Ervincent Demetrio of AgimatHAGEN (Cognac VSOP, Cynar, PX Sherry, black walnut, plum, bitters) and Long Time, Pamela (Gin, Watermelon cordial, grapefruit and lemon oleo, soda) created by Aldrin Ivan Ancheta of Skye Manila; and the S & T (Gin, strawberry cordial and soda) and Bitter and Sweet (Vodka, Prosecco, tomato water, bitters) created by David Ong of The Curator Coffee & Cocktails and OTO.

Bitter and Sweet

The cocktails are exclusively through the month of October at MO BAR.

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