Mondelez Indonesia, which has two factories in Cikarang dan Bandung, said its production capacity has reached 100%, reported Kontan. Sixty percent of the output is exported, while the remaining 40% output is for the domestic market, said President Director of PT Mondelez Indonesia Sachin Prasad. However, the snack maker did not reveal its expansion plans for Indonesia.
Mondelez plans to focus more on the traditional market since 60% of the sale of biscuit in Indonesia is made through the traditional channel. At the moment, Mondelez sold most of its products through the modern channel.
In terms of price point, Mondelez said it will look at selling biscuits in the prices of IDR 1,000, IDR 2,000 and IDR 5,000 as these price points account for 35% of the biscuit market.
The company has also released the findings of its 2019 State of Snacking report. The report on Indonesia can be downloaded here. The top three attributes Indonesian consumers sought from snacks are vitamin rich (60%), low in sugar (57%) and fresh (56%).