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Carlsberg Rewards Football Fans with the Ultimate, Money- Can’t-Buy LFC Experience at Anfield

By
Tan Heng Hong
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(From left) Ong Pei Ying (王佩颖) and Wong Wei Chern (黄韦正) inside Anfield Stadium watching LFC take on Manchester United

Carlsberg Delivers Exclusive Access to Football’s Finest Moments, Made #BestWithCarlsberg

SHAH ALAM, 31 October 2025 – Every football fan dreams of walking in the footsteps of their heroes, and for more than 15 lucky Malaysians, that dream just came true. Carlsberg, the long-standing partner of Liverpool FC (LFC), rewarded its contest winners with an exclusive, money-can’t-buy experience at Anfield, complete with a VIP stadium tour, dinner and drinks with LFC legends, as well as premium hospitality for the Liverpool FC vs Manchester United match.

All throughout the winners’ unforgettable journey, every detail set the tone for a premium
#BestWithCarlsberg experience where they dove deep into the soul of LFC. A private, behind-thescenes VIP tour of Anfield gave winners access few ever experience: walking through the Players’ tunnel, touching the iconic ‘This is Anfield’ signage, taking a seat in the dugout, and standing pitch side where legends are made.

The bar was raised even higher at an intimate, truly surreal setting, where the winners enjoyed ice-cold Carlsberg while sharing stories and laughter with LFC legends, Sammy Lee, Natasha Dowie and Dominic Matteo. The candid, personal encounter transformed them from spectators into insiders.

Then came the crescendo: Sunday’s electric atmosphere as the group returned to Anfield for one of football’s most iconic fixtures—LFC vs Manchester United. Welcomed into the exclusive luxurious Carlsberg Lounge, the winners savoured pre-match pints and gourmet bites in an atmosphere buzzing with anticipation. As the match kicked off, the stadium erupted in waves of excitement and pride.

The emotion and scale of the trip were perfectly captured by the lucky winners themselves. “It felt like we were part of Liverpool’s heartbeat,” Wong Wei Chern gushed. “Drinking Carlsberg at Anfield with the legends, then watching the Reds take on MU live—nothing compares to that. This was a football dream made reality. I’ll be telling this story for the rest of my life.”

“Sharing this journey with fellow Malaysians who love the game as much as I do, meeting legends I grew up watching, standing in a stadium I’ve only ever seen on screen… it was emotional. It reminded me how football — and experiences like this — bring people together. It’s something I’ll carry with me forever,” added Lee Kien How.

This ultimate fan journey perfectly encapsulates Carlsberg’s dedication to providing unprecedented access to the best moments in life.

Olga Pulyeava, Marketing Director of Carlsberg Malaysia, affirmed the brand’s commitment, “At Carlsberg, we don’t just brew beer, we brew experiences. We believe our consumers deserve the best, and for football fans, it doesn’t get better than being inside the action, not just watching it. This trip is a proof point of our commitment to creating access to the best, most premium experiences in the world, made #BestWithCarlsberg.”

This thrilling Liverpool odyssey, following the high-energy launch of CarlsCrib earlier this year, proves once again that Carlsberg is committed to elevating the fan experience, reinforcing the fact that the best moments in life, and in football, are always made #BestWithCarlsberg.

As the winners flew home, still riding the high of an incredible weekend, one thing was certain; this wasn’t just a trip—it was a world-class adventure that only Carlsberg could deliver.

For up-to-date info or to learn more about future campaigns visit www.bestwithcarlsberg.my and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.

 

Coway Brings Malaysian Stories to Life with Its First Storytelling Monorail

By
Tan Heng Hong
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The Coway Made For Me Monorail travels through the heart of Kuala Lumpur, serving as a moving canvas of inspiration that celebrates authentic Malaysian stories and Coway’s mission to create healthier, happier lives for all.

Born from Coway’s Made For Me campaign, the initiative celebrates real Malaysian voices and highlights the brand’s impact on everyday wellness

KUALA LUMPUR, 3 NOVEMBER 2025 – Coway, the Best Life Solution Company, has made a bold mark of inspiration on the iconic Kuala Lumpur’s cityscape with the launch of the Coway Made For Me Monorail, a first-of-its-kind storytelling train that transforms the city’s daily commute into a moving celebration of real, heartfelt Malaysian stories. 

Building on Coway’s Made For Me campaign, the Coway Made For Me Monorail brings together authentic stories and moments of everyday Malaysians who have embraced positive changes in their everyday wellness with Coway’s holistic solutions. As the monorail journeys through the heart of the city, every panel unveils a glimpse into a different facet of life, demonstrating how small improvements at home can ripple outward to create healthier, happier households nationwide. 

From someone who now breathes easier at home after finding relief from dust allergies, to enjoying ready-to-drink water every day, rediscovering the joy of restful sleep, staying cool in refreshing air, capturing picture-perfect moments without laundry in sight, and finding calm and renewed focus through a soothing massage, each of these stories encapsulates how Coway continues to touch lives in meaningful ways. Together, they paint a vivid picture of how comfort, care, and wellbeing are made possible through Coway’s dedication to better living for every Malaysian.

A picture-perfect moment as Coway Malaysia’s management team and media friends come together to celebrate the success of the Coway Made For Me Monorail media event, marking a journey made for everyone

Ryan Jung, Head of Marketing and Product Division of Coway Malaysia said, “The Coway Made For Me campaign celebrates real Malaysians, their unique lifestyles, challenges, and the meaningful steps they take to live better each day. Wellness isn’t a one-size-fits-all, but something deeply personal and attainable for everyone from all walks of life. Onboard the Coway Made For Me Monorail, we are turning ordinary commutes into moments of reflection, showing that wellness is made for all, in every moment.”

To mark the launch, media and invited guests boarded the Coway Made For Me Monorail for an exclusive preview ride through Kuala Lumpur’s skyline. The journey brought the campaign’s storytelling to life through engaging on-board experiences and photo-worthy moments set against the city’s stunning views. A stop at the Tuah 1895 Viewing Deck treated guests to a panoramic view of the monorail in motion, a moment that beautifully captured the essence of Malaysian stories brought to life.

Among the many inspiring voices featured in the Coway Made For Me campaign are:

  • “My parents recently got the Coway Dazzie, and it has been a true game-changer. Hosting guests has never been easier—just a press of a button, and the drinks are ready in seconds”. –  Isyara Larasati
  • “Ever since I got the Coway Storm II air purifier for my music room, everything has stayed cleaner and safer, and I no longer need to vacuum every day”. – Syairah Izham
  • “Switching to the Coway Mattress has aligned my back perfectly, letting me wake up free from the usual aches and stiffness”. – Zaza
  • “After using the Coway Massage Chair regularly, my legs feel less numb even after sitting for long hours in front of the laptop. It really helps me stay comfortable while working”. – Ely Rabita
  • “My balcony used to be cluttered with hanging clothes, leaving no room to unwind. After getting the Coway Washer Dryer, I transformed my balcony into a cosy corner and decorated it with plants”. – Meer Hairul
  • “I used to wake up in the middle of the night because it was too warm, but with the Coway Air Conditioner, I now sleep comfortably through the night”. – Marsya Abdullah
Local influencer, Amirah Azmi enjoys her Made For Me moment with a cheerful pose aboard the Coway Made For Me Monorail.

Through this campaign, Coway continues to discover how its products bring unexpected benefits to Malaysians, adding value to their day-to-day routines. These real-life insights help the brand better understand evolving needs and inspire transformative innovation across its air, water, and sleep solutions – all designed to enhance the quality of life for every user.

The Made For Me campaign creates a space for Malaysians to reflect on what comfort and wellness mean to them through tiny acts, daily rituals, and their journey with Coway. With every story shared, even the smallest experience can turn into something extraordinary. Share your moments at www.coway.com.my/madeforme.

Find out more about Coway Malaysia’s products and services at www.coway.com.my.

Mastercard and CTOS Collaborate to Expand Credit Access and Improve Risk Management

By
Tan Heng Hong
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Beena Pothen, Country Manager, Malaysia and Brunei, Mastercard

Enhanced credit risk consulting services provide financial institutions with richer data insights to improve decision-making on loan approvals, reduce default rates and optimise profitability

KUALA LUMPUR, 23 October 2025 – Mastercard and CTOS Malaysia have announced a strategic collaboration to provide credit risk transformation services, addressing credit underwriting and loan approvals, portfolio growth and collections. The services for financial institutions are expected to bring global best practices in credit risk management for individuals and SMEs to Malaysia – such services in the past have delivered an increase in approvals for unsecured loans of approximately 5-10% while achieving risk-adjusted-return targets. 

The initiative increases access to financing for small businesses and individuals with an existing credit history. This is achieved by combining CTOS’ database of longer-term customer credit information and existing scorecards, with Mastercard’s global expertise, comprehensive data analytics and advanced consulting capabilities. 

Beena Pothen, Country Manager, Malaysia and Brunei, Mastercard said, “This collaboration with CTOS is another step forward in Mastercard’s commitment to expanding access to credit. With 48% of SMEs in Malaysia still unserved or underserved, this collaboration directly addresses a gap and supports the growth of small businesses and entrepreneurs, who represent 96.1% of all enterprises in Malaysia as of 2024. By increasing access to credit, it aligns directly with the national level agenda through the 13th Malaysia Plan to build a resilient, high-income, and inclusive nation.”

Global approval rates for credit cards and personal loans from open-market sourcing are typically upwards of 40%. A key factor in improving these rates in Malaysia is the utilisation of credit information from private bureaus, where annual exercises for improved risk management with private bureaus, compared to markets such as India and the Philippines, are far less common. 

Private bureaus, such as CTOS, provide data across a longer period, summarised scorecards and performance data on rejected customers at a group level. Combined with Mastercard’s expertise in analysing the rich data set and turning them into actionable insights for banks through its advanced consulting capabilities, this collaboration transforms credit underwriting policies and enables banks to make better informed lending decisions. This enhanced data-driven approach not only increases loan approval rates, but also reduces default rates and optimises portfolio growth for banks, while increasing access to credit for small businesses and individuals who were historically rejected based on former loan assessment models and limited data sets.

Kevin Loh, IGCEO of CTOS Digital Berhad

Kevin Loh, IGCEO of CTOS Digital Berhad, said, “This collaboration represents a meaningful step forward in strengthening Malaysia’s credit ecosystem through advanced data analytics and innovation. By pairing CTOS’s depth of local credit data, governed under the Credit Reporting Agencies Act, with Mastercard’s global expertise, we are enabling financial institutions to assess risk with greater precision and confidence. The result is a more inclusive and resilient credit environment, one that promotes wider access to financing while upholding the highest standards of governance and data integrity.”

Beyond this, the collaboration will also enable financial institutions to better explore growth opportunities with existing customers – such as improving credit lines, pursuing up-sell or cross-sell strategies – supported by prudent risk management. This drives profitability for banks while enhancing engagement and experience for small businesses and individuals who were previously excluded from such services. It also aims to address collections by enabling banks to more effectively assess repayment trends and prioritise customers with high likelihood of non-repayment. In the longer term, such initiatives will increase the adoption of private credit bureau data, modernise and strengthen Malaysia’s financial ecosystem, and drive inclusive growth across the country. 

Cimory expands Yogurt Stick Line for kids with Kyoho Grape and Orange flavors at just IDR 9,000

By
Tan Heng Hong
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PT Cisarua Mountain Dairy (Cimory) has introduced two new flavors to its Cimory Yogurt Stick range for children: Kyoho Grape and Orange. These additions join the existing Original, Brown Sugar, Blueberry, Peach, Mango Stick Rice and Strawberry variants, all offered in a kid-friendly packaging size designed to appeal to young consumers.

Cimory Yogurt Stick (40g) contains 99% pure yogurt and is affordably priced at just IDR 9,000.

 

Nestlé Thailand unveils Kit Kat Matcha Ice Cream in Thailand, adds new sundae cones and chocolate beverage

By
Tan Heng Hong
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Nestlé has transformed its Nestlé Kit Kat matcha into an ice cream. The new Nestlé Kit Kat Matcha ice cream is now available in Thailand and taps into the surging popularity of matcha in the region. Developed by experts at Nestlé’s R&D centre in Singapore, the new Kit Kat Matcha ice cream showcases its signature creamy wafer base, enveloped in a bold matcha coating crafted from authentic matcha powder sourced directly from Shizuoka, Japan.

Nestlé has also rolled out two new indulgent treats—the Nestlé Extreme Strawberry Sundae Cone and the Nestlé Extreme Double Choc Brownie Cone—alongside the launch of the Nestlé Kit Kat Chocolate Flavour Beverage in Thailand, following its earlier debut in Malaysia and Singapore.

PT Diamond releases Biokul Lychee Bliss Greek Yogurt and expands to-go line with three new flavours

By
Tan Heng Hong
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PT Diamond Food Indonesia Tbk has introduced its newest offering: Biokul Lychee Bliss Greek Style Yogurt, now available in Indonesia. Packed with four live probiotics, calcium, and fiber in every sip, this refreshing yogurt is designed to support digestive health and elevate your mood—bringing wellness and indulgence together in one delicious experience.

In addition, the dairy company has recently expanded its Biokul To-Go range with three exciting new flavours: Marshmallow, Yuzu and Brown Sugar.

Joyday rolls out Black Forest ice cream and two new sandwich treats

By
Tan Heng Hong
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Joyday has introduced its newest creation in Indonesia: Dolce Crème Black Forest. This indulgent, dessert-inspired ice cream features smooth, multi-layered Black Forest flavors, encased in crispy milk and white chocolate, and finished with a hint of cherry.

Additionally, Joyday has released ice cream sandwich, available in Vanilla Berry Sandwich and Tiramisu Sandwich. Both ice cream sandwich features softcone sandwich with indulgent fillings – caramel cream filling (Tiramisu Sandwich) and vanilla and chocolate flavours and mixed berry sauce filling (Vanilla Berry Sandwich).

 

Bentoree ignites taste buds with new Fire Tiger Ramen in Korean-inspired flavours

By
Tan Heng Hong
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Malaysia-based Bentoree has unveiled its latest product innovation: Fire Tiger Ramen, now available in two bold and flavorful varieties— Korean Spicy Chicken Flavour and Kimchi Soup Ramen Noodle. These Korean-inspired instant noodles come in a convenient cup format, making them ideal for quick meals or on-the-go snacking. Bentoree Fire Tiger Ramen is certified halal by JAKIM.

Malee Group unveils vision to become global wellbeing company by 2028

By
Tan Heng Hong
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(left to right): Ekkarin Pinit, Chief Executive Officer of Malee Group PCL; Ruangrat Wongsuwanlert, Senior Executive Vice President of Marketing at Malee Group

Malee Group Public Company Limited (MALEE), Thailand’s No.1 premium fruit juice brand, has announced its new corporate vision: “Beyond Fruit to Global Wellbeing.” The new vision aims to transform Malee into a full-fledged Global Wellbeing Company by 2028, combining juice expertise with scientific innovation to deliver products that promote Healthier & Happier lives.

Malee’s roadmap includes two core business pillars:

Brand Business

  • Revamping brand image and product offerings to lead in health and wellness.
  • Expanding its portfolio with 2–3 new products annually, including juices, coconut water (Malee Coco), canned fruits, and dairy products.
  • Launching Malee Applied Science (MAS) to develop high-value innovations in food, supplements, and beauty using technologies like Agri Tech, Food Tech, Nano Tech, and Bio Tech.

Contract Manufacturing (CMG)

  • Enhancing capabilities to offer comprehensive manufacturing solutions for products like plant-based milk, dairy milk, coconut beverages, tea, and coffee.
  • Strengthening partnerships with global clients and promoting sustainable solutions in environment, society, and governance (ESG)

Malee anticipates robust growth in the health beverage sector, with a strategic focus on vegetable juices and coconut water. As part of its global expansion strategy, Malee will rebrand its core products to resonate with younger consumers and aims to increase international revenue to 55% of total sales, targeting key markets including China, the Middle East, Indonesia and South Korea.

 

41% Malaysians Lack Consistent Savings, According To Sun Life Malaysia’s 2025 Financial Resilience Index

By
Tan Heng Hong
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Ho Teck Seng, President & Country Head, Sun Life Financial Malaysia Assurance Berhad

CIMB Islamic and Sun Life Malaysia Takaful introduced Sun Enrich Extra-i to address savings gap

Kuala Lumpur, 29 October 2025 – With inflation and cost of living on the rise, Malaysians are looking for smarter ways to build stronger financial safety net. According to Sun Life Malaysia’s 2025 Financial Resilience Index, 41% of Malaysians struggle with consistent savings and long-term planning, even though emergency savings are the second most important financial goal. 

The Sun Life Asia Financial Resilience Index surveyed over 6,000 people in Malaysia and other Asian countries. It found due to persistent inflation, a focus on short-term expenses has risen with meeting daily expenses is the top priority for 62% of Malaysian respondents, and building emergency funds is the second. Retirement savings have dropped to seventh place. It also found that while nearly six in 10 Malaysians feel financially secure, many are not financially resilient. 

In response to this growing need, CIMB Islamic Bank Berhad (“CIMB Islamic” or “the Bank”) and Sun Life Malaysia Takaful Berhad (Sun Life Malaysia Takaful), a family takaful company, have co-developed and introduced Sun Enrich Extra-i, an innovative flexible short-term pay takaful plan to make lifelong wealth protection simpler, faster and more accessible.  

Developed and managed by Sun Life Malaysia Takaful Berhad and exclusively distributed through CIMB Islamic, Sun Enrich Extra-i provides long-term protection of up to 30 years coverage with a minimum of five-year contribution period. It includes a flexible top-up feature designed to help clients grow their wealth and manage rising costs while staying protected. With this unique and balanced approach, the plan is well-suited for individuals and families, including retirees who value lasting financial security. 

The plan also offers purposeful liquidity, with funds readily accessible for meaningful goals, such as a child’s education or major life purchases. The annual payouts provide a steady flow of accessible cash with the option to reinvest according to personal needs. This flexibility comes without sacrificing protection. With no medical check-up required, coverage can be obtained quickly and easily. 

The unveiling of this new plan also marks a significant milestone in the 20-year strategic partnership between Sun Life Malaysia with CIMB Bank Berhad and CIMB Islamic. It reaffirms both organisations’ shared long-term vision of delivering inclusive and innovative financial solutions that strengthen the financial security of Malaysians at every life stage.

Ahmad Shahriman Mohd Shariff, CEO of CIMB Islamic

Ahmad Shahriman Mohd Shariff, Chief Executive Officer of CIMB Islamic said, “Our strong partnership with Sun Life Malaysia reflects a shared vision of making financial protection and savings more accessible and relevant for Malaysians. Many individuals today face competing financial pressures, which makes it challenging to plan for the long term. Sun Enrich Extra-i is designed to address this challenge by combining meaningful protection with the flexibility to save, grow wealth, and serve as an effective tool for wealth distribution – all without the weight of prolonged commitments. Through this plan, we aim to empower our clients to build lasting financial resilience and security at every stage of life.” 

Ho Teck Seng, President and Country Head of Sun Life Malaysia, said, “We are proud to introduce a truly revolutionary takaful product that simplifies the path to financial resilience. By leveraging CIMB’s extensive network, we can deliver this innovative solution to a broad segment of the Malaysia population, from retail to affluent Clients, giving them a meaningful way to protect their wealth, build emergency savings, and achieve greater financial stability.”

The plan allows clients to enjoy greater peace of mind in their legacy planning, as an alternative and effective estate planning option. With the Hibah nomination feature, it provides Muslim clients a practical way of managing wealth distribution with added control, flexibility, in accordance with Shariah principles. 

Key features of Sun Enrich Extra-i:

  • Financial Security in as short as Five Years: Unlike traditional plan with longer contribution period, clients only need to contribute from a short period of five years to secure longer-term financial security. This is a game-changer benefit for those wanting to build a financial legacy without a lifelong financial commitment.
  • Flexible Wealth Growth: With no medical check-ups required, it is easier and faster for Clients to start their journey towards financial security. It also offers a flexible top-up option, allowing Clients to future proof their wealth at their own terms.
  • Securing Legacy: The plan offers a balanced approach to protection and savings, ensuring Clients are not only covered for life’s uncertainties. Its Takaful Hibah feature ensure that your wealth is transferred to your beneficiaries efficiently and securely, give you the peace of mind, knowing your loved ones will be protected.

For more information, visit the nearest CIMB branch or speak to CIMB’s Relationship Managers, or refer to Sun Life Malaysia’s website at https://www.sunlifemalaysia.com/insurance-and-takaful/family-takaful/sun-enrich-extra-i/

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