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VivoCity Unveils a World of Culinary Delights at its Revamped Basement 2

By
Tan Heng Hong
-

Basement 2 is now bigger and tastier with a wider range of dining options than ever before! To celebrate, VivoCity is serving up a campaign filled with flavourful perks and early-bird deals for all!

SINGAPORE, 25 AUGUST 2025 — Calling all food lovers! VivoCity’s Basement 2 has been transformed into a bigger, tastier dining haven with a wider range of flavours than ever. With a sleek new layout, an expanded F&B area featuring international debuts, exciting new arrivals to beloved returning brands, your next meal at VivoCity just got even better! A thoughtfully-upgraded food kiosk dining zone also promises to make quick meals more convenient and comfortable making VivoCity’s refreshed Basement 2 a one-stop destination for every craving.

A Sleek New Space with More Choices

Strategic reconfiguration planning has added approximately 14,000 square feet of space to the expanded Basement 2. Shoppers can now enjoy an upgraded, more contemporary environment, enhanced with clean lines, warm lighting and inviting communal counters for quick bites, all conveniently located near the Harbourfront MRT entrance.

“The expansion of Basement 2 goes beyond increasing our dining options. We wanted to create a vibrant and refreshed space where shoppers can indulge, connect and linger,” said a spokesperson for MPACT Property Management, which manages VivoCity. “By curating a selection of exciting new brands and familiar favourites in a sleek new environment, VivoCity continues to grow along with our shoppers and their evolving preferences.”

Global Tastes and Local Favourites

The culinary line-up at the expanded dining zone includes:

  • Singapore Debut: 鬼金棒 カラシビ味噌ら一麺* from Tokyo, famed for its rich, spicy ramen broth crafted with premium red peppers and spices.
  • New-To-Mall Concepts: Birds of Paradise Gelato Boutique, Cakebar, CHICHA San Chen, Din Tai Fung, Giraffa, Mister Donut, Yew Kee Specialities.
  • Returning Favourites: Kopitiam with 30 uniquely designed stalls inspired by global street markets, BreadTalk, Mr. Coconut, Toast Box.
  • Fresh Concepts: Canton Paradise 小香港小品* with its playful and visually captivating menu and Paris Baguette’s dual cafe and full dining experience with a kids’ menu.
  • Halal-Friendly & Fast Food: A&W*, Burger King, Encik Tan, Jollibee, McDonald’s, Nasty Cookie, PastaGo*.

*New-To-Mall Concepts.

Complementing the expanded dining zone are more kiosk options for quick eats including Jiak Ba Food Heaven 甲霸食堂, Eat Pizza, Tori Story, Seremban Kee Mei Siew Pow, San.wich by Swee Heng, Stuff’d, WOK HEY, Ya Kun Kaya Toast and more!

Flavourful Festivities: August – November 2025

VivoCity will launch its revamped Basement 2 officially on 2 September 2025, featuring rewarding activities spread across three months:

  • Exclusive VivoRewards Flash Deals

18 August – 1 September 2025

Before the official launch on 2 September, enjoy exclusive early bird dining deals on the VivoRewards app. Redeem dining vouchers worth up to $10 with VRPoints at up to 60% off – only till 1 September!1

1 Terms and conditions apply.

  • $10 B2 Dining Voucher

2 – 28 September 2025

Spend $1502 or more at any VivoRewards participating store mall-wide to redeem a $10 B2 Dining eVoucher and start exploring new tastes at Basement 2!

2 Max. 2 same-day transactions, 1 redemption per member per day. Limited to the first 100 members daily on weekdays and 200 members daily on weekends. A valid VivoRewards account is required. eVouchers will be auto-credited into members’ eWallets.

Lunchtime Spin & Win + Roving Food Mascots

Weekdays, 2 – 12 September 2025

Visit VivoCity on weekdays between 12pm – 2pm with your B2 dining receipts from participating stores 3 and get a chance to win up to $50 in eVouchers!

Sat & Sun, September 2025

Keep your eyes peeled for the adorable roving food mascots between 4pm – 6pm and approach them for instant prizes 3. Don’t forget to snap a selfie!

3 While stocks last, other conditions apply. Participating stores can be found on VivoCity’s official website (Information to be published on 2 Sep 2025).

  • B2 Foodie Passport

29 September – 2 November 2025

Indulge in a dining journey like no other with the B2 Dining Passport. Collect 1 stamp with every $204 spent at participating B2 dining outlets and unlock tasty rewards as you dine your way through B2!

  • 2 stamps: $5 B2 F&B eVoucher
  • 4 stamps: $5 B2 F&B eVoucher
  • 7 stamps: $5 B2 F&B eVoucher
  • 9 stamps: $10 VivoCity eVoucher

4Max. 1 stamp per transaction, rewards available while stocks last and quantities may vary, other conditions apply.

Get ready to be delighted by a world of culinary delights at VivoCity at B2!

Indofood releases Espessia Lokarasa: ice cream inspired by Rujak, Kelapa Durian & Kelapa Kopyor

By
Tan Heng Hong
-

Indofood has introduced Espessia Lokarasa, a new line of beverages inspired by beloved local flavors: Rujak, Kelapa Durian, and Kelapa Kopyor. Each variant is available at an affordable price of IDR 4,000.

  • Rujak draws from the iconic Indonesian fruit and vegetable salad, known for its bold blend of spicy, sweet, and tangy notes.
  • Kelapa Durian combines the creamy richness of durian with the refreshing taste of coconut.
  • Kelapa Kopyor features the unique texture of kopyor coconut—a rare variety prized for its soft, jelly-like flesh and delicate flavour.

This launch celebrates Indonesia’s culinary heritage in a refreshing ice cream format.

NESCAFÉ Espresso Concentrate arrives in Malaysia, empowering home baristas

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Following its successful debut in Singapore, NESCAFÉ Espresso Concentrate has now arrived in Malaysia, bringing café-style iced coffee straight to your kitchen. This innovative product invites coffee lovers to unleash their inner barista and craft their perfect cold brew at home.

Designed with the younger generation in mind—who love their coffee chilled and customised—the launch celebrates the DIY spirit with the tagline: Pour It. Mix It. Hack It.

NESCAFÉ Espresso Concentrate comes in two distinct flavour profiles, tailored to suit different moods and preferences:

  • Espresso Black – Bold and intense, this variant is ideal for coffee purists. Serve it over ice with water for a classic iced Americano, or add soda for a sparkling twist.
  • Sweet Vanilla – Smooth and subtly sweet with aromatic vanilla notes, it pairs perfectly with milk or oat milk to create a creamy iced latte experience.

Nestlé Malaysia produces NESCAFÉ Espresso Concentrate at its cutting-edge facility in Sri Muda, the company’s first coffee concentrate production line in Asia.

The new production line is designed to meet both local and global demand, supplying markets such as Singapore, Oceania, and the MENA region, with future plans to expand exports to Europe.

The concentrate was recently introduced to the Saudi Arabian market.

 

Floaty gets playful again with ‘Terserah’—the snack that keeps you guessing

By
Tan Heng Hong
-

Floaty has introduced a new flavor variant called Floaty Rasa Terserah, adding a playful twist to its viral snack line in Indonesia. Previously known for its cheeky packaging—often mistaken for cat food thanks to its adorable feline design—Floaty gained attention for its unconventional branding. The latest release, “Terserah”, meaning “Whatever” in Indonesian, teases consumers with a mystery flavor, inviting curiosity and surprise with every bite.

Anlene Protein Plus debuts with Lutein and L-Carnitine variants for targeted wellness

By
Tan Heng Hong
-

Anlene has launched its latest innovation Anlene Protein Plus, a high-protein milk drink designed to deliver more than just muscle support.

What sets Anlene Protein Plus apart is its “Plus” factor—a formulation that goes beyond protein to include a spectrum of essential nutrients. Each bottle is a compact powerhouse, offering high calcium (100% of the recommended daily intake), zero lactose, and no added sugar. It is a  solution for health-conscious consumers who want maximum nutrition without excess consumption.

Anlene Protein Plus comes in two variants, each designed to meet specific lifestyle needs:

  • Lutein Plus – Brown Rice Flavour Ideal for those who prioritize mental clarity and eye health, this variant features lutein (1,000mcg) to support vision and brain function. Other ingredients include choline (100mg), berry powder and ginkgo extract.
  • L-Carnitine Plus – Matcha Green Tea Flavour Targeting fitness enthusiasts and calorie counters, this version includes L-carnitine (400mg) to aid muscle maintenance and metabolic efficiency as well as white kidney bean.

In a separate development, Anlene has partnered with TWO DOUBLE EIGHT CAFE to serve up a trio of exciting new beverages crafted especially for the Thonburi community. These drinks aren’t just tasty—they’re packed with health benefits, true to Anlene’s signature calcium-rich style. Each glass delivers 100% of your daily calcium needs.

Could popping candy noodles be Southeast Asia’s next snack craze?

By
Tan Heng Hong
-

Master Kong has recently launched a playful and innovative noodle snack in China featuring popping candy, designed to celebrate the release of Pokémon: The Movie. This limited-edition treat delivers a one-of-a-kind sensory experience, thanks to the inclusion of popping candy—an ingredient that’s surged in popularity across China.

The launch not only showcases Master Kong’s creative approach to product development but also raises an intriguing question: Could this be a game-changer for the noodle snack industry across Southeast Asia? As regional brands compete for attention in a crowded market, this fusion texture could inspire others to rethink how they engage younger consumers.

Product name: 康师傅【宝可梦大集结联名】香爆脆丰富跳跳糖可乐鸡翅干脆面可乐鸡翅

Glico Wings unveils Pandan Sarikaya Mochi with kaya-filled center

By
Tan Heng Hong
-

Glico Wings has unveiled its newest creation in Indonesia: Frost Bite Pandan Sarikaya Mochi, a mochi treat inspired by beloved local flavors. The launch coincides with the country’s national day celebrations, a time when many brands spotlight regional tastes to connect with consumers and celebrate cultural pride. The mochi comes with kaya sauce in the centre.

Nestlé Thailand brews up Starbucks RTD Espresso line

By
Tan Heng Hong
-
Photo credit: Starbucks

Nestlé Thailand has officially launched three new ready-to-drink (RTD) Starbucks Double Shot Espresso variants, marking a bold entry into the country’s growing premium coffee segment. The lineup includes:

  • Starbucks Double Shot Espresso Americano (unsweetened)
  • Starbucks Double Shot Espresso Latte
  • Starbucks Double Shot Espresso Americano

Each comes in a sleek 220ml can, priced at THB 49, and is now available at convenience stores nationwide. Starbucks Double Shot Espresso is currently not manufactured in Thailand; instead, it is imported by Nestlé (Thailand) from Malaysia, where it is produced by Nihon Canpack (Malaysia).

This launch signals a strategic move by Nestlé to tap into Thailand’s premium RTD coffee market—once a niche category valued at just THB 500 million two years ago. Today, the segment is rapidly expanding, fueled by consumer demand for convenience and portable caffeine fixes.

Previously, the brand only sold Starbucks coffee beans, ground coffee, and coffee capsules under the Starbucks name, using Nescafé’s technology.

Fami Canxi Soy Milk powers up school children’s health across Vietnam

By
Tan Heng Hong
-
Photo: Vietnam Red Cross Society

Alongside its school milk initiative, Vietnam also runs a school soy milk program aimed at supporting underprivileged and vulnerable children with nutritious alternatives.

The Vietnam Red Cross, in collaboration with Vinasoy and the Vietnam Soy Milk Study Promotion Fund, officially launched the “School Soy Milk Program” for the 2025–2026 academic year. Held in Quảng Ngãi, the event introduced the campaign’s theme: “Delivering Wholesome Nutrition, Sowing a Green Future.”

The initiative aims to provide free soy milk to underprivileged and vulnerable children across Vietnam, reinforcing the Red Cross’s commitment to child nutrition and educational equity. Since its inception in 2016—and with Vinasoy’s support dating back to 2002—the program has reached millions of students nationwide.

Recent results from October 2024 to May 2025 show impressive impact:

  • Over 750,000 cartons of soy milk distributed
  • More than 12,000 students across 33 schools benefited
  • Noticeable improvements in weight, height, and overall health

For the 2025–2026 school year, the program expands to Đắk Lắk, Lai Châu, Quảng Ngãi, and Quảng Trị, aiming to distribute over 970,000 cartons of Fami Canxi soy milk—valued at VND 4.5 billion —to 16,101 students across 32 primary schools.

Thai Union’s Qfresh sets bold expansion goals, eyes THB 500 million sales by 2028

By
Tan Heng Hong
-

Qfresh, Thailand’s leading frozen seafood brand under Thai Union Group, marks its 8th anniversary with an ambitious growth plan. The company aims to reach THB 500 million  in sales by 2028, up from THB 300 million, by leveraging strategic campaigns, product innovation, and expanded customer engagement.

Thai Union, a global leader in sustainable seafood with over 40 years of industry expertise, launched Qfresh to deliver high-quality, accessible seafood to Thai consumers.

In 2024, Thai Union’s frozen seafood business portfolio consists of four main categories:

  • Shrimp – 59%
  • Salmon and Seabass – 21%
  • Ready-to-Eat Frozen Meals – 18%
  • Seafood Snacks – 2%

The business operates both as an OEM (Private Label) and under its own brand, Qfresh. Currently, Qfresh’s frozen seafood product mix includes:

  • Shrimp – 42%
  • Other seafood (salmon, seabass, hamachi, scallops) – 58%

Growth strategy highlights:

  • Customer Centricity: Product development driven by consumer insights and market research.
  • Segment Expansion: Targeting younger demographics via digital and e-commerce, especially in high-growth provincial areas.
  • Strategic Partnerships & Co-Innovation: Collaborating with premium restaurants to create trend-driven menus, including Chef’s Table and fine dining experiences.

With the resurgence of street food culture, Qfresh is also focusing on ready-to-cook, value-added products that cater to modern lifestyles—quick, convenient, and flavorful.

To commemorate its 8th year, Qfresh launched the “Sealebration” marketing campaign, valued at over THB 3 million. Running from September 1 to November 30, 2025, the campaign offers promotions, exclusive deals, and prize giveaways.

The celebration culminates in a special event, “8th Birthday Sealebration”, on August 26, 2025, at Eden 1, CentralWorld. Highlights include:

  • A live concert by popular artist LYKN
  • Signature dishes from 8 premium street food restaurants
  • Interactive activities and consumer engagement

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