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Spotted the Chinese New Year campaign by Puck inviting buyers to Buy & Redeem an Exclusive Jute Bag this CNY!

Running from 6th December 2024 to 30th January 2025, this campaign offers consumers the chance to enjoy Puck’s high-quality dairy products while standing a chance to redeem an exclusive Puck Jute Bag.

To participate, customers need to spend a minimum of RM20 on selected Puck products in a single receipt. These products include Puck Cream Cheese, Cheese Slice, Cheese Tub, and more, available at popular retailers such as Jaya Grocer, Giant, Village Grocer, AEON, and others alike. Receipts can be submitted via the QR code displayed on marketing material at participating stores.

With 38 redemptions per week over the eight-week campaign period, customers have plenty of chances to bring home this stylish yet eco-friendly jute bag. Each participant can redeem up to two bags during the promotional period.

Puck is a trusted name in dairy, offering a versatile range of cheeses and spreads that bring convenience, flavour, and creativity to everyday cooking. Established in Germany and launched in the Middle East in 1983, Puck has become one of the region’s leading dairy brands. Loved by families worldwide, Puck inspires confidence in the kitchen with products that meet high standards of quality and taste.

This Chinese New Year campaign shows Puck’s commitment to bringing joy to everyday mealtime and creating meaningful connections with its consumers while rewarding customers with exclusive redeemable items over the festive period.

ZUS Coffee new specialty latte is a cure for your heartbreak

ZUS Coffee, the Malaysian homegrown coffee chain, has released two new specialty latte in RTD format: Kopitiam Latte and Buttercreme Latte. Marketed as “a cure for your heartbreak,” ZUS Coffee resonates with the lifestyle of the young generation, providing solace for their heartbreak with a coffee that offers nostalgic flavours (not memories) with comforting notes.

These premium blends are ideal for those who seek a flavourful coffee experience without the intensity of a strong brew.

Kopitiam Latte delivers a balanced mix of local coffee with sweet, creamy notes, while Buttercreme Latte blends rich espresso with a smooth buttercream twist. Both are crafted with 100% Arabica beans and lower in sugar and fat.

ZUS Coffee has created a special digital experience that’s designed to tell you if you’re over your ex or not. Click here for Sesi Curhat, a digital experience by ZUS Specials.

Kopitiam Latte – Water, Full Cream Milk Powder (4%), Sugar, Skim Milk Powder (1%), Arabica Instant Coffee Powder (1%), Palm Sugar, Stabilizers (INS 500(ii), INS 418, INS 473, INS 340(ii), INS 339(ii)), Permitted Food Flavourings, Sweetener (INS 955)

Buttercreme Latte – Water, Full Cream Milk Powder (3%), Skim Milk Powder (3%), Sugar, Arabica Instant Coffee Powder (0.5%), Stabilizers (INS 418, INS 473, INS 500(ii)), Permitted Food Flavourings, Salt, Sweetener (INS 955)

Cool-Vita releases new collagen and DHA gummies

PT Coolvita Maju Sehat, a fast-growing startup brand that focuses on beauty & health in Indonesia, has recently launched a new edible beauty product. The new Cool-Vita Collagen Gummy is a gummy-based that is convenient to consume – just chew and enjoy the delicious blend of grapefruit and lemon flavours. The new product helps to make the skin, hair and nails healthier.

Cool-Vita Collagen Gummy offers 120mg of fish peptide and is completely sugar-free, with just 15 calories. The company has previously launched collagen effervescent and collagen drinks.

In addition to Cool-Vita Collagen Gummy, Cool-Vita has unveiled Cool-Vita DHA Gummy for children aged three and above. This DHA gummy contains over 500mg of DHA algal oil per serving and has a significantly milder taste compared to other fish oils. The algal oil supports brain function, learning ability and memory. The product is sugar-free, making it a healthier choice with a lower risk of tooth decay.

The company’s existing Cool-Vita MCT Coffee Capsule leverages the new coffee capsule trend and caters to consumers’ popular coffee drinking preferences by offering a functional coffee that aids in fat burning and promotes weight management.

The coffee capsules are infused with MCT oil, which helps to provide sustained energy by promoting fat burning, enhancing focus and supporting digestive health. Additionally, they contain L-Carnitine, which boosts metabolism and aids in weight management and overall health.

URC Indonesia introduces King Beef BBQ: a taste of Japan

URC Indonesia has released a new Japanese-inspired potato chip flavour under the Jack ‘n Jill range. The new King Beef BBQ flavor offers the savoury taste of Japanese BBQ and is available in two sizes to cater to different snacking preferences.

Nabati leverages Aespa’s global fame to promote new products

Nabati has recently launched Nextar Krisbite, which is a brand of crispy chocolate biscuits. They are known for their crunchy texture and full chocolate coating.

The Indonesian biscuit company, Nabati, is capitalizing on the global fame of K-pop group Aespa, their brand ambassador Nabati Richoco, to promote their products.

Nabati’s partnership with aespa is a strategic move to connect with Gen Z and Gen Alpha. The K-pop group’s futuristic image and global success resonate with the brand’s aspirations, said Rudy Winarto Urip Wibowo, Deputy Chief Commercial Officer of Nabati.

 

 

Cheetos heats up with 2 new flavours in Malaysia

Craving some excitement? PepsiCo Malaysia adds fiery Spicy Barbecue and delightful Tomato flavours to their Cheetos lineup.

Don’t miss out – try them today and enter the Snack More Win More contest for awesome prizes! Head over to https://winwithfritolay.my to redeem your rewards before 31 January 2025. The promotional period ends on 31 December 2024.

Celano gets fans on board

Celano, the ice cream brand of KIDO Foods, now 51%-owned by Nutifood, has appointed HIEUTHUHAI as the “CEO” of the Celano. The title “CEO” seems to a play on the word with the “E” suggesting experience, meaning Chief Experience Officer. This marketing move with popular music artist HIEUTHUHAI, whose real name is Trần Minh Hiếu, on board helps to further connect Celano with younger consumers.

Alongside CEO HIEUTHUHAI, Celano has added other four members of the company’s executive team: JSOL, Quang Hùng MasterD, HURRYKNG and Dương Domic from the MOPIUS music group. The brand is also reaching out to like-minded consumers to join the fun.

Celano’s marketing strategy is a well-coordinated effort to revitalise the brand and connect with a younger demographic. By leveraging the influence of popular artists and focusing on creating unique experiences, Celano aims to increase brand awareness and sales.

 

 

Acecook offers Phú Hương flat noodles and Min Chen snack-sized instant noodle

Acecook in Vietnam has launched Phú Hương instant noodles in two flavours: Spicy Seafood and Sweet and Sour Chicken. The noodles are lower in calories at 243kcal for Spicy Seafood and 260kcal for Sweet and Sour Chicken.

The rich, tangy, and sweet chicken broth, infused with the aroma of chicken, or the spicy seafood sauce perfectly coats every strand of the transparent, chewy flat noodles.

Acecook has also unveiled Min Chen, the ideal snack-sized instant noodle. Each cup offers a perfectly portioned serving of noodles and flavouring, satisfying your cravings without overindulging. In other Southeast Asian markets, a similar concept to Min Chen is Mi Gelas in Indonesia.

K Fry Urban Korean brings restaurant-quality Korean cuisine to consumers’ homes

K Fry Urban Korean, a beloved Korean fried chicken chain, is taking its delicious food to the next level. Their new retail product, K Fry Boneless Fried Chicken, is now available at Jaya Grocer, bringing restaurant-quality Korean cuisine to consumers’ homes.

This expansion not only caters to the rising demand for Korean food but also provides K Fry Urban Korean with a new avenue for growth.

K Fry Frozen Boneless Fried Chicken (500g) is priced at RM 20.90.

Nestle Carnation Everyday Creamer elevates culinary creations with a creamy touch

Nestlé Philippines has unveiled Carnation Everyday Creamer, an all-purpose creamer that is perfect for everyday ulams and desserts. From daily breakfasts to decadent desserts, Carnation Everyday Creamer, made with real milk, adds a rich, authentic creaminess to every dish. It’s the ideal ingredient for home cooks and bakers looking to elevate their culinary creations.

Carnation Everyday Creamer is budget-friendly, priced at just PHP 39 (SRP).

The Carnation Everyday Creamer, together with the other products of Nestlé Carnation, are available in major supermarkets and convenience stores nationwide.

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