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Gate crashing your matches with LucoSquad

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How do you reach out to your potential sport drink consumers? You gate crash them during their matches. Suntory's Lucozade just did that with...

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Yeo’s debuts Hawthorn, Tamarind and Oceanic Lime Drink in Malaysia

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Hawthorn and Tamarind Yeo Hiap Seng (Malaysia) Berhad has recently launched three new beverages in Malaysia. The first two are the ones saw at MIHAS...