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Yeo’s debuts Hawthorn, Tamarind and Oceanic Lime Drink in Malaysia

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Hawthorn and Tamarind Yeo Hiap Seng (Malaysia) Berhad has recently launched three new beverages in Malaysia. The first two are the ones saw at MIHAS...

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When pack redesign goes bad

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Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...