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When Bandung meets soy and calcium
The new Yeo's Bandung Soy Drink plus Calcium, launched in Singapore in February 2019, is an interesting example of how a local favourite Bandung...
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Fallacy of consumer behaviour survey – example of RTD tea
A recent survey by the China Association for Quality (中国质量协会) has found a vast majority of consumers 75.6% randomly pick any ready-to-drink (RTD) tea...
