HOT NEWS
NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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Cheetos launches Smoky BBQ flavour
Cheetos Puffs now have a new smoky BBQ flavour in Thailand. To celebrate, the brand's mascot connected with consumers by answering their relationship questions...
