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Yili Ambrosial yoghurt drink generating buzz in Malaysia, Singapore

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Yili Ambrosial (安慕希) ambient Greek style yoghurt drink, a product achieving around CNY 8 billion in sales in China in 2016, has generated a...

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Word matching marketing from KitKat to Weiquan juice

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KitKat in Thailand is celebrating Valentine's Day with a special packaging where consumers can match the words to express their love. In China, marketing using...