Beijing Xiangjuzhai Huiyuan Halal Beverage (北京祥聚斋汇源清真饮料有限公司) , a joint venture between China’s top juice maker Huiyuan and the nation’s biggest halal bakery Xiangjuzhai, has launched added another range of 100% halal fruit juice called Jiamila (佳米拉). Beijing Xiangjuzhai Huiyuan Halal Beverage was itself set up in June 2012 to tap the halal fruit juice market in China and internationally. All the juices made by the company are certified halal by the China Islamic Association, safe to be consumed by the 27 million Muslims in the country.
The key problem with halal certification in China is the lack of a standardisation halal regulation. At the moment, local products bear the halal logo issued by the province or region. The creation of the national standard is the first step to enhance the credibility of the halal certification to regain trust among both local and foreign consumers.