PT Heavenly Nutrition Indonesia has belatedly joined the Greek spoonable yogurt movement. Five flavours were introduced to coincide with Ramadan, a smart way to position Greek yogurt as a food to break fast.
The Heavenly Blush Greek yogurt comes with fruit on the side. The yogurt is targeted at 20-25-year-olds from Class A and B social economic status who are busy and need something filling, said Heavenly Blush Marketing Director Ivonne Aryanti.
|Heavenly Blush Greek Yogurt. Image taken from Adinda Savitri Indiraswari.
|Side view. Image taken from the Thoughts in Tiffany Blue blog
All five variants are flavoured yogurt with no natural/plain flavour, which shows the popularity of flavoured yogurt in the Indonesian market. As a comparison with Malaysia, Nestle introduced its Greek Style Yogurt in April 2013 with only three flavours – Strawberry Field and Peach Harvest as well as the Natural flavour.
Apart from Greek yogurt, Heavenly Blush also launched a new drinkable yogurt for kids for 4-11 years old. Yo! is positioned as a yogurt drink to promote the consumption of fruit and vegetables among young children.