Home Country Indonesia How Indonesian spoonable yogurt market has changed following Danone departure

How Indonesian spoonable yogurt market has changed following Danone departure

The competitive landscape of the spoonable yogurt market in Indonesia has changed following the departure of the Danone Activia range in March/April 2014. Here is a quick update on the market.

The current market players are:

Local brands:
-Yummy
-Biokul (PT Diamond Cold Storage Indonesia)
-Cimory

Foreign brands:
-Elle & Vire (distributed by PTĀ  Sukanda Djaya)
-Yoplait
-Emmi

Here are a series of images taken in 2013 and 2015. You can see how the shelf space for Activia and Milkuat was taken over by the other players. Comparing 2013 and 2015, Elle & Vire now has a bigger self presence.

Hypermart, Jakarta, 2013
Lotte Mart Kuningan City Mall, October 2015
Transmart Carrefour, Jakarta, October 2015

Prices:

Elle & Vire remains the most expensive of the three, followed by Yummy and Biokul.

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