MeadJohnson’s new Enfagrow A+ Ready-To-Drink (RTD) now comes with 2.5X DHA for children aged 4 years old and above.
DHA is now 4.2g per 100ml serving, 2.5x more than the previous formulation.
Looking at the bigger picture, Malaysia is one of the 8 biggest markets for MeadJohnson globally. The value-added innovation focus for Asia is ‘convenience of product format and packaging’. New products under this category includes RTDs and plastic packaging and both are now in Malaysia.