Nestle Taiwan has recently introduced several products for the hot summer season from its sister companies in the tropical countries of Malaysia and Singapore.
From Malaysia, Nestle Taiwan introduced Nescafe Original and Coffee Mocha in RTD can in the second half of July 2016. From Singapore, the company unveiled Milo Ice Energy. All these products are only available for a limited period during summer 2016.
Interestingly, the two Nescafe RTDs are sold in their original form including the Malay words ‘wajah baharu’, which means ‘brand new look.’
They are sold exclusively at 7-11 and each can costs TWD 29.
Milo Ice Energy
The limited-edition, made-in-Singapore Milo was launched in Taiwan in early July 2016. It bears a close resemblance to the Milo Ice Energy in Singapore, which was available for a limited period in August 2015. In Singapore, Milo Ice Energy is formulated to taste like the iced cold MILO from the MILO van. It strikes a chord with Singaporeans growing up drinking Milo from van during sports day. However, there is no such tradition in Taiwan.
In Taiwan, Milo Ice Energy is described as a nutritious drink that helps to replenish lost energy during hot summer days. It is also known as a popular drink for Singaporeans who live in a tropical country with hot weather all year long.
Nestle Taiwan also uses this occasion to introduce Milo Dinosaur, a popular way to drink Milo in Malaysia and Singapore. Milo Dinosaur, according to Wikipedia is ‘composed of a cup of milo over ice with powdered undissolved Milo added to it.
Other Nestle recent launches in Taiwan
July 2016 – Nescafe Iced Sweet Americano (雀巢咖啡美式冰咖啡) from South Korea for summer.
May 2016 – Nestlé Frutips Blackcurrant Ice Bar sold exclusively through 7-11 for summer.
May 2016 – Nestle Kit Kat Green Tea from Japan
It is interesting to see how Nestle can tap into the huge pool of products and concepts (Milo Dinosaur) from other markets and localized them for their respective countries.