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How chocolate, snacks celebrate CNY 2017

With Chinese New Year (CNY) approaching, brands have started to introduce new year packaging and marketing activities to welcome the year of the rooster.


As of 17 January 2017, M&M’s, the chocolate brand of Mars Inc, appeared to still be in the Christmas mood as its official Facebook page has not been updated for CNY 2017. On the ground, the M&M’s chocolates now come with the CNY packaging.


Mondelez Malaysia is celebrating CNY with cute figures of a happy extended family featuring the theme “Share the Joy of Cadbury this New Year.”

The star products for CNY 2017 are Cadbury Dairy MIlk and 5 Star in sharing pack.

Here is a picture of the in-store display of Mondelez in a supermarket.

Ferrero Rocher

Ferrero Rocher is synonymous with Valentine’s Day and festive celebrations such as Christmas and CNY. The gold colour wrapping symbolises wealth and injects a premium feel to the CNY hamper.

Socma Trading (M)

Socma Trading (M), the distributor of Tao Kae Noi, Supernut and Tai Sun, has a dedicated in-store stand for the Thailand’s Tao Kae Noi seaweed snack for CNY.

In 2015, Tao Kae Noi’s sales in Malaysia nose dived by17.38% year-on-year due to the implementation of the GST in April 2015.

Data above comes from Taokaenoi Food and Marketing 2015 annual report

Jack n Jill

URC’s Jack n Jill comes in a value pack for the festive season.


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