The Anlene Sakto pack has been released by New Zealand’s dairy company Fonterra Co-operative Group Limited in the Philippines. Anlene Sakto is a practical 30gm single-serve pack for people on-the-go. The suggested retail price is PHP 15.50. The Anlene Gold has 2x the Calcium, 5x the Vitamin D, and 6x lower in fat than regular adult milk.
Fonterra earlier introduced a similar Anlene Gold Plain in 180g with a suggested retail price of PHP 99, which is more affordable than the previous price.
What Mini Me thinks
Anlene is embracing smaller pack to reduce the price point to a more affordable level to improve usage and penetration. The lowering of the price of the 180g pack also serves the same purpose of increasing consumption of milk by adults.