Home Drinks Alcoholic Drinks Introducing Somersby Sparkling Rose to Asia’s First Market – Malaysia

Introducing Somersby Sparkling Rose to Asia’s First Market – Malaysia

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Managing Director of Carlsberg Malaysia Lars Lehmann unveils Somersby Sparkling Rose

The casually elegant offering adds a twist of elegance to the refreshing, fun taste & quality of Somersby lands just in time to add the sparkle to your Christmas and New Year celebrations!

Kuala Lumpur, 30th November 2017 – Cider lovers in Malaysia, the festive season is here and we’ve got the perfect drink for your Christmas and New Year celebrations! Somersby leads innovation in the cider category by introducing the all-new Somersby Sparkling Rosé, a casually elegant variant that is designed to appeal to more sophisticated taste buds yet keeps to the familiar refreshment you can expect from Somersby.

Where you would normally expect Somersby to be a sweet apple cider, this latest introduction is not just another flavour from Somersby. Somersby Sparkling Rosé is a semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. The end product is a perfectly balanced liquid unlike any other, not too sweet, not too dry and showcases a unique taste profile that carries the same grown up flavour and structure as sparkling wine, but is lighter and more refreshing.

To mark the introduction of Somersby Sparkling Rosé in Malaysia, a grand unveil was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked reflecting a stunning orchard inspired concept, radiating a spring-like atmosphere. Three hundred guests consisting of media, trade partners and Carlsberg employees were seen in attendance and dressed to the nine in their best pink outfits, apt to the theme of the night.

Lars Lehmann, Managing Director of Carlsberg Malaysia unveiled a stunning bottle 3D video projection mapping which revealed the all-new Somersby Sparkling Rosé. Simultaneous to the reveal, luscious bottled pink liquid complete with sparklers made their way to eager guests waiting to have a taste of the new casually elegant cider.

“Somersby has upheld the best-selling cider reputation in Malaysia by always bringing consumers new excitement and experiences through its various offerings. Today, we are thrilled to introduce Somersby Sparkling Rosé to Malaysian consumers, a liquid that is perfect for the festive celebrations and works great as an after-work drink with friends or an accompaniment to light meals. The ever-evolving preference and demand in the industry has allowed us to innovate and now offer a great alternative to wine, sparkling wine, champagne and cocktails through this latest offering,” Lehmann said.

To experience the best taste and aroma, guests were served chilled Somersby Sparkling Rosé in an elegant stemmed glass throughout the night. The event concluded to tunes of pop jazz while guests mingled and sipped the night away.

In conjunction with the launch, various content and contests aiming to excite and entice fans of Somersby Sparkling Rosé will be initiated on social channels and digital platforms. Somersby will also be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets where fans will be able to try the all-new Somersby Sparkling Rosé, conducted from December 2017 to February 2018.

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, as well as 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Visit Carlsberg Malaysia’s Facebook page to learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

About Somersby Sparkling Rosé

Somersby Sparkling Rosé is a refined semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. Elegantly designed with 4.5% alcohol, it has the same grown up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing fun taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling Rosé is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. It is currently only available in Denmark, Norway, Finland and Sweden. Malaysia is the first country outside of Europe to launch this innovation.

Taste Notes

  • 5% ABV, semi-sweet profile.
  • With red berry juice flavour and floral aromas
  • Inspired by the same flavour profile and texture as sparkling wine
  • Distinguished style of a light, refreshing and perfectly balanced

Somersby Sparkling Rosé…

  • Is great as an aperitif, an after-work drink with friends or an accompaniment to light meals
  • Is served chilled in wine glass & bucket to deliver an elegant drinking experience
  • Is perfect for Christmas, New Year and Valentine celebrations

 Price

  • Price point will be similar to Somersby apple and blackberry during the introductory period

 Availability

  • 100 leading restaurants and concept bars
  • Off-trade outlets in individual bottles (330ml), pack of 4 bottle (4 x 330ml) and a pack of 2 bottles (2 x 330ml) at leading hypermarkets and supermarkets. Pack of 2 bottles will only be available in 7-Eleven convenient stores
  • Limited – Only available for 6 months
  • Only available in Peninsular Malaysia

About Somersby

Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants.

*Source: National Key Retailers’ Scanned Data: Jan’15 – Aug’16

About Carlsberg Malaysia

Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka.  Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664 Blanc, Somersby, Asahi Super Dry, Connor’s Stout Porter are among the key premium brands in Malaysia. Approximately 600 people work for the Company, selling our products in a responsible manner and business managed sustainability.

Find out more at www.carlsbergmalaysia.com.my.

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