Japfa Ltd reported a 3.9% full year growth in volume sales of its Real Good brand of UHT milk products, according to the company’s latest FY2017 financial results.
Sales volume of Real Good UHT fell 18% in the first half of 2017, according to Japfa’s 1H 2017 financial results. The company attributed this to weaker purchasing power citing falling retail sales.
This poor performance in the first half of 2017 stood in contrast with a 19% growth in sales volume for the January-December 2016 period, according to the FY2016 investor presentation. In 2015, sales volume of Real Good UHT milk jumped 30% year-on-year.
The launch of the Real Good UHT milk in flexible plastic pouch with sweet cheese, strawberry cereal and chocolate cereal flavours in 2017 must have stimulated demand and helped to returned volume sales to a positive territory in 2017. The milk in flexible plastic pouch is the first of its kind in Indonesia and offers an alternative to the existing pillow pouch format.
The flexible pouch can be microwaved to reheat, chilled in the refrigerator or soaked in hot water with a temperature of 70°C.