Home Country Myanmar 100Plus available in 390ml PET bottle, launches summer campaign

100Plus available in 390ml PET bottle, launches summer campaign

Photo Credit: 100Plus Myanmar

100Plus, the market leader in isotonic drink in Myanmar, is now available in a smaller 390ml PET bottle in the country. The beverage was showcased during the “Keep Hydrating During Summer with 100PLUS” campaign in March 2018 in Mahabandoola Park with special guest – actor, screenwriter and singer Zenn Kyi.

100PLUS နဲ႔ ေရဓာတ္ျဖည့္ပါ ဒီေႏြမွာ

ၿပီးခဲ့တဲ့ တစ္ပတ္က ဇဏ္ခီနဲ႔အတူ 100PLUS နဲ႔ ေရဓာတ္ျဖည့္ပါ ဒီေႏြမွာ ပြဲကို မဟာဗႏၶဳလပန္းၿခံမွာ 100PLUS ရဲ႕ သူငယ္ခ်င္းေတြနဲ႔အတူ လန္းလန္းဆန္းဆန္း ဘယ္လိုေတြ ေပ်ာ္ခဲ့တာလဲဆိုတာ ဒီမွာ ၾကည့္လိုက္ပါဦး။ 100PLUS ကလဲ ဒီမတ္လ နဲ႔ ဧၿပီလေတြမွာ ျမန္မာႏုိင္ငံ အႏွံ ဆက္လက္ၿပီး ေရဓာတ္ျဖည့္ဖို႔ ရိွေနမွာမို႔ ေတြ႕ရင္ေခၚေနာ္။ :D<English>We kicked off our “Keep Hydrating During Summer with 100PLUS” campaign last week in Mahabandoola Park with special guest Zenn Kyi! We will continue our journey to share 100PLUS and hydrate thousands of people across the country during March and April!

Posted by 100PLUS Myanmar on 9hb Mac 2018

With the onset of the summer month, the sports drink will organise similar roadshows in March and April 2018 to hydrate consumers throughout the country.

New summer TV commercial

As part of the summer campaign, 100Plus has also released a new TV commercial featuring Zenn Kyi, Miss Grand Myanmar Htar Htet Htet and the Myanmar National Football team on how 100Plus can help consumers stay rehydrated, reenergized and refreshed.

100PLUS : Re-hydrate, Re-fresh and Re-energize

ဇဏ္ခီ၊ ထားထက္ထက္နဲ႔ ျမန္မာအမ်ိဳးသား ေဘာလံုးအသင္းတို႔က 100PLUS နဲ႔အတူ ဘယ္လိုေတြေတာင္ ေရဓာတ္ျဖည့္ၿပီး လန္းဆန္း အားျပည့္ေနတာကို ဒီဗီဒီယိုေလးမွာသာ ၾကည့္လိုက္ပါေတာ့။ ဒီေၾကာ္ျငာေလးကို 100PLUS က သူငယ္ခ်င္းေတြနဲ႔ မွ်ေဝရလို႔ အရမ္းေပ်ာ္ရပါတယ္။<English>We’re so happy to share our new TV commercial sharing the important message of staying hydrated with 100PLUS! Let Zenn Kyi, Htar Htet Htet, and our Myanmar National Football team share with you how 100PLUS helps you stay rehydrated, reenergized and refreshed!

Posted by 100PLUS Myanmar on 14hb Mac 2018

Promising market

F&N has high hopes for 100Plus as it reckoned in its annual report 2016 that the isotonic drink market has the potential to grow at a double-digit CAGR from 2016 to 2021.

Data from F&N Ltd annual report 2016

However in 2017, the market was not favourable. The company explains in its 2017 annual report saying the market was impacted by ‘the effect of unfavourable weather conditions, socio-economic instabilities, and an increasing competitive landscape in Myanmar have impacted disposable income and weakened consumer sentiment. Accordingly, this has led to a weakening of the carbonated soft drinks and isotonic segments in Myanmar.’

390ml priced at MMK 300

The 390ml 100Plus is priced at MMK300 (USD 0.23) in a convenience store. When i was there in February 2018, the 100Plus Active in 500ml PET bottle was selling at MMK 550 and the 325ml 100Plus in can was selling at MMK 400 in a convenience store. The 390ml PET bottle improves 100Plus accessible with a more attractive price point.

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