Introducing Samyeang Sauce, a savoury mix of sweetness and spice, the perfect pair to every meal from Domino’s Pizza Malaysia. This limited-edition sauce compliments the pizza chain’s newest Samyeang Pizza first introduced in Malaysia in February 2018.
The pizzas come in Samyeang Tuna Pizza (favourite), Samyeang Chicken Pizza (classic) and Samyeang Beef Pizza (first class) featuring the sweet and spicy Samyeang sauce to entertain consumer’s taste bud.
The pizza and the sauce tap consumer’s fascination with K-food and spicy Korean instant noodles made popular by Samyang Challenge.
The 500ml Samyeang Sauce is available at RM 24.90 a la carte or RM 19.90 as an add on.
What Mini Me thinks
It is interesting to see pizza chain rolling out their own sauce but then again, fast food/casual operator is no stranger to category cross over. A good example is Nando’s which sell its iconic sauces in supermarket shelves. Elsewhere, KFC has launched fried chicken scented bath bomb, fragrance and candle offering a sweet smell of fried chicken.