Fonterra has released Anlene in sachet in Singapore in January 2018 and Anlene White Coffee flavour in the Philippines in March 2018. The former provides a portable and convenient format, while the latter offers a new flavour choice.
Each sachet contains 30g. It is described as a “perfectly suited for your next trip to the gym or midday pick-me-up at the office.”
In the Philippines, Anlene White Coffee recruits white coffee drinkers with a dairy product that offers the white coffee taste and the benefits of collagen, calcium and protein for bones, joints, and muscles.
The TVC features Filipino actress, singer, and songwriter Jennylyn Mercado demonstrating the indulgence and smooth taste of white coffee meeting the strength of Anlene.
May bagong partner si Jennylyn Mercado, at ito ang NEW Anlene White Coffee! Packed with calcium, collagen, and protein, for bones, joints, and muscles. Panoorin ang video to see what Jennylyn is up to! #SarapMagUmpisa #MoreThanMilkASC Ref. No. F109N032118A
Posted by Anlene Move Philippines on 28hb Mac 2018