Home Drinks Carbonated Soft Drinks Mirinda Mix-It launched in Malaysia to coincide with Raya celebration

Mirinda Mix-It launched in Malaysia to coincide with Raya celebration

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Photo Credit: Mirinda Malaysia

Mirinda Mix-It, the new flavoured carbonated soft drink from PepsiCo, has been launched in Malaysia. Mirinda Mix-It was previously released in Thailand in 2017. The new drink offers two great flavors in one bottle – Apple-Kiwi or Strawberry-Lychee.

Mirinda Mix-It: Laici Strawberi

Jom “Mix-It, Mix-It” bersama Insomniacks, dengan campuran Laici dan Strawberi hebat! Gegarkan deria rasa anda.

Posted by Mirinda Malaysia on 7hb Mei 2018

Mirinda Mix-It was introduced in Malaysia to coincide with the Raya celebration, an important celebration for the Muslim population in Malaysia. The one-month fasting starts on 16 May 2018 and the Hari Raya Aidilfitri celebration will commence on 15 May 2018.

In Thailand, Mirinda Mix-It is positioned as a super fun drink targeting teenagers and young adults. The fizzy drink can be turned into a Slurpee-like beverage.

So far, the marketing team in Malaysia is stressing on the fusion taste of Mirinda Mix-It. We expect more exciting marketing activities coming your way soon.

Photo Credit: Mirinda Malaysia

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