Mirinda Mix-It, the new flavoured carbonated soft drink from PepsiCo, has been launched in Malaysia. Mirinda Mix-It was previously released in Thailand in 2017. The new drink offers two great flavors in one bottle – Apple-Kiwi or Strawberry-Lychee.
Mirinda Mix-It was introduced in Malaysia to coincide with the Raya celebration, an important celebration for the Muslim population in Malaysia. The one-month fasting starts on 16 May 2018 and the Hari Raya Aidilfitri celebration will commence on 15 May 2018.
In Thailand, Mirinda Mix-It is positioned as a super fun drink targeting teenagers and young adults. The fizzy drink can be turned into a Slurpee-like beverage.
So far, the marketing team in Malaysia is stressing on the fusion taste of Mirinda Mix-It. We expect more exciting marketing activities coming your way soon.