Kuala Lumpur, 4 June 2018 – Have a ball with Minions Da! Da! Da!TM, the latest loyalty program by the nation’s favourite convenience store, 7-Eleven Malaysia. The Minions Da! Da! Da!TM campaign (‘Da!’ meaning ‘Yes!’ in Russian) ties in the ever-popular animated characters Minions (Despicable Me, Minions 3) with an upcoming international football tournament which will take place in Russia this year. The fabulous collection features Minions in the form of football-themed key rings and bag tags with 16 designs each, available in individual ‘blind’ packs to add an element of fun and surprise for collectors.
From now until 23 July 2018, customers are rewarded with one program sticker for every RM5 spent in a single receipt on selected purchases. Additionally, bonus program stickers are given when the purchase includes preferred partner products from Coca-Cola, Dutch Lady, Mentos, Mondelez and many more. A Minions Da! Da! Da!™ key ring or bag tag is redeemable for free by collecting 10 program stickers.
7-Eleven Malaysia’s Marketing General Manager, Ronan Lee said, “We are certain that our customers are just as thrilled as we are with the release of Minions Da! Da! Da!™. This exclusive ‘goal-lection’ is truly one of a kind and would definitely be a hit amongst fans and avid collectors, especially with its exclusivity as a Universal Studios-licensed product. These multi-functional collectibles can be used to organize keys, customize luggage, or even used as a car accessory to show support for their favourite team!”
He further added, “There would also be other exclusive football-related promotions happening in our stores over the next 8 weeks so make 7-Eleven your only choice to meet your needs for the late nights as we enjoy a real football extravaganza both on television and in all 7-Eleven stores nationwide.”
On top of this loyalty program, 7-Eleven Malaysia will also be having a “Who’s Your Final 2” social media contest from now until 30 June 2018. The contest is open to all 7-Eleven Malaysia customers, with amazing prizes up for grabs such as a special Minions-themed Fujifilm Instax camera with 10 films or limited edition Minions lanyards. Participants are required to snap a creative photo of their chosen final two football teams using their redeemed key rings or bag tags and share it on Facebook or Instagram and tag @7ElevenMalaysia with the hashtags #MinionsDaDaDa, #MDDFinal2, and #7ElevenMY.
In timely accordance with the holy month of Ramadhan, 7-Eleven Malaysia is having its annual Semurni Kasih campaign now until 18 June 2018, and customers can offer their support by donating necessities purchased from 7-Eleven stores and place them into dedicated contribution boxes in more than 2,240 stores nationwide. Contributions received will then be distributed by 7-Eleven Malaysia to various charity homes and charitable causes across the nation. Customers reap double the rewards from contributing to the underprivileged and receiving stickers from Minions Da! Da! Da!™ campaign at the same time.
7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with more than 2,240 outlets across the country. The launch of Minions Da! Da! Da!™ extends the brand’s aspiration to elevate customers’ shopping experiences and scale greater heights as the leading convenience store operator in Malaysia. 7-Eleven Malaysia opts to stay true to its motto, Always There for You by providing further convenience to customers and giving back to the community.
For more information on Minions Da! Da! Da!™, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,240 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.