Home Country Indonesia OT Group’s VitAmin Tea fortified with vitamins

OT Group’s VitAmin Tea fortified with vitamins

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OT Group’s VitAmin Tea, launched in the first quarter of 2018, represents an RTD tea that uses vitamin fortification as its key selling point. VitAmin Tea comes in two flavours – orange and apple. The nutritional value is explicitly mentioned on-pack as having vitamin B3, B6 and C. Each pack contains 1% fruit juice and 3% tea content.

Each 350ml in PET bottle is priced at IDR 3,600 on Artaboga.com, the e-commerce platform of OT Group.

Using RTD tea as a platform for vitamin fortification is a new idea in Indonesia. It paves the way for the emergence of functional tea with fibre, slimming and other health beneficial properties.

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