Home Country Indonesia OT Group’s VitAmin Tea fortified with vitamins

OT Group’s VitAmin Tea fortified with vitamins


OT Group’s VitAmin Tea, launched in the first quarter of 2018, represents an RTD tea that uses vitamin fortification as its key selling point. VitAmin Tea comes in two flavours – orange and apple. The nutritional value is explicitly mentioned on-pack as having vitamin B3, B6 and C. Each pack contains 1% fruit juice and 3% tea content.

Each 350ml in PET bottle is priced at IDR 3,600 on Artaboga.com, the e-commerce platform of OT Group.

Using RTD tea as a platform for vitamin fortification is a new idea in Indonesia. It paves the way for the emergence of functional tea with fibre, slimming and other health beneficial properties.


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