Indomaret, Indonesia’s biggest minimarket chain by outlet, has recently introduced freshly cut fruits to bring fresh to the new level in-store. The fruits comprise dragon fruit, watermelon, honeydew and cantaloupe. They are priced from IDR 7,500 (USD 0.52) to IDR 8,500 per pack.
In Malaysia, 99 Speedmart, the biggest minimarket chain in the country, is enriching its store offering with more fresh produce, which makes it convenient for shoppers looking to top up on their weekly shopping.
At the moment, sundry shops are the only choice for shoppers living in an area without a supermarket or a hypermarket to get their fresh produce on their way home.
The new development at 99 Speedmart indicates the chain is extending into more fresh segments and turning itself into a more convenient place for consumers to get their daily needs, not just for dry goods but also fresh ones.
