Home Retailing Convenience Store Go Local with 7-Eleven Malaysia and Mickey

Go Local with 7-Eleven Malaysia and Mickey

(From left) Lee and Colin Harvey, 7-Eleven Malaysia Chief Executive Officer with the Mickey Go Local Mini Tins collection

Kuala Lumpur, 26 February 2019 – Embark on a journey of nostalgia and local Malaysian culture with the launch of Mickey Go Local Mini Tins exclusively at 7-Eleven Malaysia. The Mickey Go Local Mini Tins collection comes in 26 creative designs, showcasing local heritage, customs, language and delicacies. From colloquial slangs such as ‘chun’ and ‘fuyoh’, to traditional childhood games that would take one down memory lane, the designs feature the famous Mickey Mouse and his posse dabbling in local Malaysian cultures including having tea time in a ‘kopitiam’ – a local slang for coffee shop.

From now until 22 April 2019, customers are rewarded with program stickers for every purchase of RM5 and above in a single receipt at any 7-Eleven Malaysia outlet. A bonus sticker will be rewarded if the purchase includes a selected partner product from brands like Mentos, Cadbury and Wonda. With a total of 16 stickers, a free Mickey Go Local Mini Tin can be redeemed. Alternatively, customers can also purchase a Mini Tin at RM9.90 alongside 6 stickers.

Ronan Lee, Marketing General Manager of 7-Eleven Malaysia said, “We are thrilled to be launching this campaign in all 7-Eleven Malaysia outlets. The uniquely Malaysian flavours of gem biscuits or spinning tops will surely tug at the heartstrings of our customers by bringing back fond childhood memories. Be it as a fun collectible or an adorable storage unit to keep things tidy, these 7-Eleven-exclusive Mini Tins will surely spark joy amongst customers of all ages.”

Adding to 7-Eleven Malaysia’s latest offerings is AiskleemTM, an exclusive soft serve series with a new flavour called Mmmocha – a delightful twist of premium coffee and chocolate available in selected outlets. With more new ‘in-store deal-ights’ – Slurpee flavour Mangoda, fresh donuts, and partnerships with local lifestyle beverages Tealive and Hausboom in selected outlets across the country – customers can keep up-to-date via @7ElevenMalaysia on Facebook and Instagram.

7-Eleven Malaysia is the largest stand-alone convenience chain store nationwide, with 2,294 outlets across the country and counting. For more information on Mickey Go Local Mini Tins, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,290 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.


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