Calbee URC Malaysia Sdn Bhd, the joint venture between Philippine-based URC and Japan’s Calbee, has officially launched the Jack ‘n Jill Calbee potato chips at Sunway Pyramid shopping mall in January 2019. The new wave-like shape potato chips come in three flavours – Smoky BBQ, Flamin’ Chili and Classic Salted.
URC Snack Foods Malaysia and Singapore general manager Brian Go said “we are confident that the texture and freshness of the chips will appeal to the Malaysian palate, especially the younger generation.”
As Malaysians are increasingly exposed to imported snacks, their expectation of snack has changed. It is now a good time for Calbee URC to step up the game and offer more innovative products to Malaysian snack food eaters beyond the mainstream flavours and textures.