KUALA LUMPUR, 11 March 2019 –The Samsonite Luggage Trade-in Campaign returns, and this year the world’s largest and most recognised luggage brand will do its part to raise awareness on environmental concerns in collaboration with WWF-Malaysia.
Through the campaign, which will run from 1st March to 14th April 2019, Samsonite will be supporting WWF’s Earth Hour campaign by donating RM10 to WWF- Malaysia’s conservation efforts with every trade-in purchase.
Customers can simply trade-in any pre-loved luggage to enjoy 40% off S’Cure and 30% off ARQ models. Samsonite will also be switching off all non- essential lights in its retail stores on 30 March 2019, from 8.30pm to 9.30pm, in support of Earth Hour. In further support of this initiative, all non-essential lights will also be switched off every Monday from 12pm to 1pm, during the luggage trade-in period.
“This year, we are more than happy to collaborate with WWF-Malaysia, in support of their mission to stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, as well as addressing broader issues of the natural environment, incorporating aspects such as policy work, environmental education and public awareness,” said Ambert Khoo, Country Head of Samsonite (Malaysia) Sdn. Bhd.
“In addition to that, we are donating the traded-in luggage to Kloth Cares, a Malaysian social entrepreneurship movement dedicated to Keep Fabrics Out of Landfills through re-using, recycling and re-purposing.” he added.
We hope that you will join us in protecting our planet, and spread the word on this green initiative by tagging @samsonitemalaysia as well as #protectourplanet and #samsonitetradeinMY on your social media posts.
S’Cure is the deluxe version of Samsonite’s best-selling range, that perfectly combines lightness with luscious classic exterior. It comes in rich assorted colour and finished with chrome finishing on the locks, soft touch pull handle and much more.
ARQ, meanwhile, is a true masterpiece that combines great function with modern trend-setting outer shape, decorated with simple yet modern fine grooves. Additionally, the check-in sizes are mounted with a brand-new innovative Aero-Trac™ suspension wheel system, which effectively reduces rolling vibration and noise. Made of Makrolon® polycarbonate, ARQ also features a 20/80 configuration split which maximizes volume and guarantees great packing flexibility.
Samsonite, created in 1910 by entrepreneurial Colorado native Jesse Shwayder, is the world’s leading lifestyle brand. Samsonite International S.A (the “Company”) together with its consolidated subsidiaries (the “Group”), is the world’s largest travel luggage company, with a heritage dating back over 100 years.
The Group, is principally engaged in the design, manufacture, sourcing and distribution of luggage, business and computer bags, women’s bags, outdoor and casual bags, travel accessories and slim protective cases for personal electronic devices throughout the world, primarily under the Samsonite, Tumi, Hartmann, American Tourister, Lipault Paris, Gregory, High Sierra and Kamiliant brand names as well as other owned and licensed brand names.
About The Earth Hour
Earth Hour 2019 will take place on Saturday, 30 March 2019 at 8.30pm local time, wherever you are.
Having started as a symbolic lights-out event in Sydney in 2007, WWF’s Earth Hour has grown to become the world’s largest grassroots movement for the environment. It has been more successful than we ever imagined – inspiring individuals, communities, businesses as well as organisations, and was celebrated in more than 180 countries and territories last year.
For the past 10 years, people around the world have come together every Earth Hour to support efforts to tackle climate change. And, together, we have created a powerful movement that has helped deliver strong global commitments in tackling this threat. Climate change remains a big challenge for us all, but another urgent threat now also demands our attention: the loss of nature. These two combined threats mean we must act – and now. Take action: #Connect2Earth this Earth Hour, visit wwf.org.my/earthhour