Arty Foods has brought Arabus, the cup coffee from Thailand’s Dutch Mill, into Malaysia. This follows on the heels of the recent launch of Samyang cup coffee and the earlier debut of Nestle Cup. The launch of Arabus and Samyang coffee in a cup is a strong indication that the cup coffee concept is slowly gaining ground in Malaysia. Brands are positioning them as an on-the-go, cheaper alternative to the coffee from specialty coffee shops.
The next phase of competition will see RTD coffee increasingly competing with foodservice coffee in bean quality, price, concept and convenience.