Mamee Daebak Ghost Pepper Spicy Chicken cup noodles are now back on shelf but for a limited time only before they run out of stock again. This uniquely spicy flavour will only be available at 7-Eleven till May 2019.
The company said it cannot make the Ghost Pepper Spicy Chicken noodle a permanent product as it is too spicy. We at Minime Insights have tried it and have to take turns to consume it bit by bit. We find it can be a challenge for Mamee to to have repeat consumers for this particular insanely spicy noodle.
However, Ghost Pepper Spicy Chicken does serve its objective of changing consumer perception towards the Mamee Daebak brand, said Vuitton Pang, director Shinsegae-Mamee Sdn Bhd.