DyDo Mamee has launched Vida sparkling flavoured drink in Malaysia. It comes in three flavours – Clear Cider, Minty Lime and Clear Lemon. Common to DyDo Mamee’s strategy is the emphasis on its Japanese heritage and quality. To highlight such qualities on pack, the flavours are written in two languages – English and Japanese.
The launch of Vida is part of DyDo’s strategy to “accelerate availability of new, high-quality products that accord with consumers’ growing preference for healthy lifestyles,” according to a notice issued in 2018.
Vida Clear Cider (325ml) contains 4.3g of total sugar per 100ml. It is sweetened with sugar, acesulfame-K and sucralose. On the back of the packaging is the message “a refreshing lifestyle is the journey of simplicity.”
Vida is certified halal by JAKIM.