Guinness encourages drinkers to get to know their colleagues and friends better over a pint after work; launched a series of promotions over three months.
KUALA LUMPUR, 2nd October 2019: Have you ever realised that we spend more time with our colleagues than our family or friends? Eight hours a day, five days a week – and yet, most of us don’t know each other as well as we’d like. In a recent survey commissioned by Guinness, Malaysia’s favourite stout1, more than 85% of young working adults said they’d like to get to know their colleagues and friends better – and Guinness has the solution with the launch of ‘Guinness Time’.
With a series of promotions and activations taking place from September until November, Guinness Time is aimed at encouraging drinkers to go out not only with their friends, but with their colleagues too after work and turn their workmates into their #workfam. Throughout the month of September, bars and pubs across the country saw a special deal on Guinness Draught – buy one set and get another Guinness free – perfect for sharing!
In support of the campaign, Guinness roving teams have taken it to the streets in Klang Valley, Ipoh, Johor and Penang, challenging groups of colleagues on how well they really know each other. Those who got the answers right have been rewarded with vouchers for free pints of Guinness – while those who got them wrong also received vouchers, so they could get to know each other better over a drink!
“Guinness Time is based around a simple concept – walls come down when pints are raised. Sharing an after-work drink with friends and colleagues is one of the best ways to get to know each other, once laptops are shut and everyone can put thoughts of work behind them for the day. With the range of promotions and activities lined up over the next few months, there will be plenty of reasons for drinkers to enjoy Guinness Time – whether it’s with their colleagues, friends or family.” said Archana Sridhara, Marketing Manager – Guinness & Diageo Brands at HEINEKEN Malaysia.
The Guinness Time fun continues throughout October, with a series of parties taking place in bars and pubs across Peninsular Malaysia. Featuring promotions, music, entertainment and specially-curated food to pair with Guinness, these ‘Guinness Time’ sessions will give consumers even more reasons to connect with colleagues and friends after work. Check out the participating outlets here.
In addition, there will be another promotion in effect for the whole month of October – consumers purchasing two sets of Guinness will receive an exclusive, limited-edition Guinness t-shirt free-of-charge. There are three designs to collect, so be sure to be on the lookout!
Come November, Guinness lovers will have even more to look forward to, with the Guinness ‘Flavour by Fire’ food festival. This will pair the flavour of roasted barley, which gives Guinness its distinctive look and taste, with rich flavours of roasted meat for an unforgettable culinary experience. More details are set to be revealed in the coming weeks.
To find out more about Guinness Time over the next few months, visit facebook.com/guinnessmalaysia
1 Source: Overall share of throat Aug ’17 – Jul ’18. Heineken ONEquity Brand Health Tracker by an independent global research agency.