Nestle has released Nescafe drip coffee in China targeting the coffee connoisseur who want to experience the the coffee experience in the comfort of one’s home. Nescafe developed this product exclusively for China taking into consideration the local taste preferences.
Nescafe Gold Barista (手冲大师) comes in Medium Roast and Dark Roast. Medium Roast uses coffee beans from Ethiopia, Colombia and Brazil with hints of tangerine, nuts and white chocolate. Dark Roast contains a blend of coffee beans from Yunnan, Brazil and Colombia with hints of caramel, chocolate and roasted hazelnut.
Medium roast is suitable for Americano, while dark roast is ideal as an Americano as well as latte.
A pack of 5x9g is priced at RMB 23.90 on JD.com in China equivalent to RMB 4.78 per serving.
With Nescafe already introduced premium coffee range into Southeast Asia including cold brew, we believe drip coffee could perhaps be the next product for the region.
P/S: Luckin Coffee has also rolled out its own drip coffee in China at the end of December 2019.