Beauty brand Safi and Tealive, Malaysia’s largest milk tea chain, have tapped into their respective expertise in tea and beauty to introduce Beautea by Safi, which offers beauty inside out.
Beautea by Saifi is a new a selection of premium cleansers made with tea extracts including from black tea, apricot tea, white tea and green tea. The skin care products comprise Revitalising Scrub, Detox Cleanser, Anti-Acne Gel Cleanser and Hydrating Gel Cleanser.
Tealive has also teamed up with FashionValet Sdn Bhd (dUCk) for the launch of dUCk Boba Stick. This collaboration has gone viral with the new boba stick reportedly sold out. The lipstick costs RM 50 each.
For the lucky ones who could get hold of the Boba Stick, they can enjoy 10% discount on any Tealive drink when they flash their dUCk Boba listick at 50 participating outlets only in the Klang Valley. Click here for the outlets.
The partnership with beauty companies show Tealive is now more than just a bubble tea brand but is becoming a lifestyle statement for young consumers. There will likely be more cross-category and co-branding initiatives by Tealive in the coming months.