Greenfields Myanmar, operating under Best Livestock Limited, is currently present in all three distribution channels HoReCa, modern trade and retail trade in Myanmar, said Best Livestock Limited Sales and Marketing Manager Mya Kay Khaing. In HoReCa, the usage of milk in coffee is quite strong with pure cream milk used for foaming in coffee.
For the retail channel, plain UHT milk is the most popular with full cream milk the most sought after. The company also offers skimmed milk and low fat milk targeting health-conscious consumers.
The 125ml UHT flavoured milk in chocolate and strawberry flavours are popular with children. The company is reaching out to children in schools to promote the consumption of milk. For the general trade, the company will be doing market samplings at wet markets to build brand awareness.